Clairol ProfessionalKaleidocolors, Violet Tub, 8 oz.

Have order this a few times. It is easy to use and lasts for quite awhile

Worked great for folks. Started with 20 vol back sides n top 30 vol n under dryer 10 15 min done

I like this product because it is professional quality and lightens my hair the way it should.

D’habitude j’ai toujours les cheveux qui vire orange quand je bleach. La, sans même mettre de toner j’ai réussi a avoir un blond mieux que jamais aucune coloration ne l’avait fait. Vraiment 10/10

I used this years ago when I was a licensed Cosmetologist; we used it almost exclusively in the shops where I worked. It is gentle on the hair, smells rather pleasant given it is bleach, and has a conditioning effect. Definitely wear gloves while applying. I do recommend leaving it on longer than expected as the hair tends to look lighter while the product is still on versus when it is rinsed out. It is the best product for highlights! If you’re aiming for true blonde highlights and your hair is darker, go with 40 volume.