Bold Uniq Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

Oh my great product. First I have colored my hairs for many years and have finally decided to let the grey show. The hair mask really brings out my grey color. So pretty. Also I have been battling dry scalp and after one wash it was 75% better and after second mask 90%. I have tried everything so I am so happy. My hair feels great again.

LOVE THIS STUFF!!! worth the price, very good for removing brassiness from bleached or yellowing hair. Highly effective, love the lavender tones.MY RECOMMENDATION:If your hair is superrrr brassy, do not wet it down like the directions say. Glob it up and very heavily saturated your hair and leave it on 20 minutes before washing. I left it on 20 after application stopped and I was worried it would over tone but it didn't but IT DID heavily tone down the brassiness of my 8 weeks plus grown out and unkept bleached hair.I wouldn't recommend doing my suggestion right after a chemical process though due to the porosity of freshly bleached hair. If you haven't done a chemical process in a bit and your hairs brassy, do it tho! Very happy with bold uniq

Love it make my hair soft it smells good and it works.. I need to buy another one..

I have natural “dirty blonde” hair but I get platinum highlights to lighten up the blonde. I hate the brassy/yellow tone it turns after a while. My go to purple shampoo hasn’t been doing it’s job recently so when I searched for a new one and came across this purple hair mask, I decided to give it a shot. When I first opened it, the smell was not pleasant and I’ll have to agree with the other comments on here that it does have a chemical like smell. I was still going to give it a shot despite the smell. I followed the instructions, (except I skipped the “test strand” part lol) washed my hair, towel dried it and then applied the mask and left it on for the least amount of time, 5 mins. After rinsing it out really well and towel dried my hair, I sprayed some heat protectant in my hair, blow dried it then straightened it.Y’ALL, ORDER THIS HAIR MASK!!!My hair was so soft, I had no frizz and my platinum highlights were back! I couldn’t stop touching my hair. It looked like I just walked out of the salon. My coworkers even asked if I just got my hair done. As for the smell, my hair didn’t smell like the hair mask at all. Next time I’ll leave the mask on for a little longer to get every bit of brassy tone out of my hair. I will definitely be repurchasing. It worked really well! I love it!*The shampoo sample that came with it works great too!!**I have pretty long, very thick, frizzy hair*

I did on dry hair for 20 min. Wow what a super product. Large jar love love the color

Like many of you, I saw all the reviews for this and hoped it would kick the brass in my lightened hair.My second bleach + tone appointment in the last 3 months was 10 days ago, and was all a good color at first; buttery with platinum streaks and a root tap. I have a lot of very fine hair, naturally dark brown with warm undertones.Something happened since to make some of it go brassy weirdly fast, especially near the roots. My colorist suggested a purple mask to tide me over until our next session in 7-ish weeks, trying to focus most of the product on my roots.It seems like there are three options based on all the reviews (which I read a TON of):1) it works amazingly2) it works *too* well and turns hair lavender3) it doesn’t make a differenceNot much of a loss either way for me, so I went for it.The instructions say to wash hair with shampoo & towel dry, then put the mask on for either 3-5 min or 10-20 min depending on your hair & the results you want. I decided to leave it on longer, after reading other reviews. I don’t mind if my hair gets a little purple for a few days (the instructions kindly include de-purpling advice if you don’t want that, which is nice of them!).It ended up closer to 30 minutes because I got distracted, and therefore was CONVINCED there would be a huge difference & probably be somewhat purple.I was so surprised to see otherwise!! I let my hair air-dry; when it was wet it looked a little better/less brassy than normal, but once it fully dried, there was hardly any difference, not to mention it was a bit dry at the ends (so weird!).I’m going to try again and just leave it for an hour this time (will update my review after that), but if that doesn’t work either, I’m just going to return it.Possible bonus for those of you who are interested: you can make a DIY toning leave-in conditioner by mixing a fingertip’s worth of this stuff with a few squirts of leave-in conditioner, or regular conditioner + water (mixture in your hands should be pale purple). It softens and isn’t sticky, and is a decent last-ditch effort to make this stuff worthwhile for those it doesn’t work well for.All that being said, I do think it’s a good product. It’s not drying, it washes out easily, it doesn’t drip, it smells alright, and it is very pigmented. I think the reviews & results differ so drastically because of different user’s hair porousness/absorbency. Maybe it didn’t work well on me because my hair is a dimensional blond with darks, and it just isn’t strong enough without bleach to tone my stubborn yellows? Who knows. You won’t know how it works for you until you try it.

This is the purple mask of all time! All other purple shampoo or masks that I have used have not toned the hair as it’s supposed to. This one is unmatched. It will however stain your white shower if you don’t rinse it down afterwards.