

Full description not available
| Best Sellers Rank | #175,830 in Books ( See Top 100 in Books ) #49 in Public Relations (Books) #957 in Business & Finance |
| Customer Reviews | 4.3 4.3 out of 5 stars (152) |
| Dimensions | 7.8 x 0.9 x 9.9 inches |
| Edition | 11th |
| ISBN-10 | 0132669153 |
| ISBN-13 | 978-0132669153 |
| Item Weight | 1.55 pounds |
| Language | English |
| Print length | 456 pages |
| Publication date | June 22, 2012 |
| Publisher | Pearson |
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