L'Oreal ParisPreference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

Amazing lightener, very powerful. I used it to lighten my extensions. I left it on for 40 minutes and my extensions turned a very natural blonde, as I wanted. As for the rest of my hair, I only treated it for 5 minutes to remove the gray toner. I will try it on my roots next time. My hair does not feel damaged or snippy.

Good product.

Use same product all the time at least a few months apart otherwise hair will dry out, love the colour it gives me.

The media could not be loaded. Excuse the video. I’ve taken these off instagram. This was the first time I’ve ever done anything like this with my hair and I did it myself just following the instructions.I did use fudge purple shampoo a few times although that was hard to judge. I felt like after the purple shampoo it looked a lot lot better. Before that it was very yellow. The purple shampoo though started to dye my hair purple which I then had to aggressively wash out.But overall I’m unsure on using any other bleach because I was so happy with how this went.

This is a good product I kept it on for an hour.used a purple shampoo.its in good condition,not exactly white but very happy nothing a little toner won't fix.

Good hair colour

I used this hair dye to pre lighten my hair before putting on another colour. The reason I chose this for that reason is that you use a powder bleach when mixing, this is way more powerful than using an all liquid box hair dye.It is strong. My hair immediately reacted to the bleach, I’d advise keeping a check on how your hair is developing - not blindly leaving it on for the full time. Be careful you don’t get hot roots. If you’re lightening hair darker than blonde I’d advise doing the lengths first then the roots.This did the job and there were no lines where my root regrowth had been, I must admit the yellow-ness of the overall colour panicked me slightly so I immediately reached for the conditioner that came with it. This is a colour correcting (purple) conditioner. This was a mistake. This took more on the porous sections of my hair and I had lilac streaks. I wish I’d just put it on my roots which was where I could see the yellow tone more. Despite this I only needed to live with this for 24h then I dyed my hair again with darker colour. I achieved a really even dye doing it this way.I don’t think I’d recommend this as your final colour but if you want to pre-lighten it’s excellent. I’ve also used this on my daughter before dying her hair pink.

wife liked it