Jason Simply Coconut Whitening Fluoride-Free Toothpaste, Coconut Cream, 4.2 Oz

Used to use the old fluoride free formulation, but sadly discontinued. The new coconut mint replacement tastes great, has a little foaming action (less than previous), and my teeth feel clean afterwards. The only downside, though not keeping me from a 5 star review, is the consistency. It’s gelatinous and a bit difficult to get on and stay on the toothbrush. If you’re not quick to get it in your mouth the toothpaste starts to migrate. Definitely an odd feature of a toothpaste, but I can deal with it. I like the natural approach of Jason products and will keep using.

I was so excited when I found toothpaste that was not mint. I love the coconut taste and how well it works. Will buy again.

Since Marvis discontinued their Rambas toothpaste I've been searching for something that's not minty that I like enough to keep using.I'm not sure that this is a toothpaste I'll purchase again. I don't know why some people are troubled by the texture. It's somewhere in between a paste and a gel. I don't have any issues putting it on my toothbrush...It works well, my teeth always feel clean but the flavor is not as good as I hoped it would be. It kind of reminds me of what a coconut cream baby food packet made for my 1970's Baby Alive doll would taste like (I did sample the cherry flavor in my youth so this is based on that experience). The flavor has kind of a plastic-y sort of very artificial flavor. Not bad, not strong, it's mild but it just tastes very artificial and a bit weird. Not enough that I won't use the entire tube but I'll keep looking for other options.

This toothpaste is excellent. My teeth feel so clean and smooth after brushing. A lot of people are saying it’s hard to get it to come out onto the toothbrush and that is somewhat accurate however I’ve found that if you unscrew the top like the old time toothpastes then you can get it out much easier. It’s definitely not a dealbreaker for me because I love the feeling in my mouth after brushing! Will be buying again

I usually use a lovely Coconut Ginger flavored n-Ha toothpaste, but it wasn't going to be in stock for my most recent Subscribe & Save shipment and since all the backups that Amazon recommended were peppermint flavored (which I loathe), I went searching for a fill-in that would be more pleasing to my palate. I found Jason's line of Coconut toothpaste and thought I'd give one a try (I'd used Jason mouthwash in the past and been happy with it). But I should have read the ingredients before buying because as soon as I put my "coconut"-toothpaste-loaded toothbrush in my mouth I was hit with the awful flavor of peppermint. They claim this toothpaste has a "refreshing Coconut Chamomile taste" but unfortunately, the peppermint oil totally overpowers the Coconut Chamomile flavor that I was expecting. I mean, that's the whole reason I bought this in the first place, because I thought it wasn't peppermint flavored. So, I still think that Jason is a good company with good products, but this was a miss. If I decide to try any more of Jason's products (especially their toothpaste), I'll be sure to read the ingredients before I buy.

I am blown away by this toothpaste. Texture is different, it doesn’t want to separate itself from the rest of the paste in the tube. But immediately I fell in love.My mouth felt super fresh and my teeth felt extra clean as if I’d brushed them twice and did a charcoal scrub. Taste is lovely. Didn’t notice coconut in the flavor. The mint is perfect.In the morning my mouth felt equally fresh which is surprising for me!I will never buy another toothpaste. Never found one I loved before. This is it!

I have been using Jason products including their toothpaste for years now. In the past their toothpaste became harder in the tube, but I still prefered it to other brands. Now this coconut version isn't like that at all. It squeezes from the tube beautiful and leaves a fresh taste in the mouth. I order this monthly and I'm not really paying attention to the kind of Jason toothpaste. But I buy it for my grown son and he definitely prefers this coconut style. So I try to carefully check my Jason order for this coconut kind in particular. Buy it. You can't go wrong!

Jason's toothpaste has really gone downhill when they were on the right track for years! Others are right this comes out slimy and hard to deal with. The New tube is terrible and you get less now instead of 6 ounces it's 4.2. I don't taste any coconut or mint and the aftertaste is blah. This is what you call toothpaste inflation and Jason from what I read with others reviews the old powerful peppermint is not very minty anymore so cannot buy that or this ever again. They really dropped the ball on changing the formula etc. What a shame!Update: I see this is sold an shipped by Amazon and I took a magnifying glass to the tube and the year of the trademark is 2017 which means this could be old toothpaste and could explain why it's slimy or runny as others have stated as well. My other toothpastes from the actual store say 2022. I bought Jason healthy mouth on here the other day which was sold by a Seller and fulfilled by Amazon and the trademark year on it was 2011 so there's some really old stock being sold on here I cannot see them having that year on the box and tube something fishy about that if you ask me. Amazon should probably pay more attention to these sorts of things a bit more especially if they fulfill it.