Sony 98 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV with Dolby Vision HDR and Exclusive Features for The PlayStation® 5 XR98X90L- Latest Model

Sony continues to justify its reputation as the gold standard for image accuracy and motion performance. This TV delivers the kind of lifelike picture quality that isn’t just “good for consumers” — it’s the same visual philosophy trusted across the television, motion‑capture, broadcast, and film industries. Studios rely on Sony reference monitors for color‑critical work because their processing pipeline prioritizes accuracy, consistency, and natural rendering. That same DNA is evident here. In real‑world use, the TV excels. Motion handling is clean and artifact‑free, with fast pixel response and excellent clarity during fast‑paced content. Gaming performance is equally strong: 4K at 120 Hz, low input lag, and a PS5‑optimized Game Mode that negotiates cleanly with both consoles and PCs. The result is a smooth, responsive experience without the oversharpening or artificial processing that other brands lean on. Even the built‑in audio performs above expectations for a bedroom setup. Sony’s acoustic tuning produces clear dialogue and balanced output without needing external speakers. What stands out most is the consistency. Whether gaming, streaming, or watching films, the image remains stable, accurate, and free of the distracting quirks common in other panels. It’s the kind of reliability that reflects Sony’s professional heritage — the same engineering mindset behind their broadcast and cinema displays. For anyone who values true‑to‑life image reproduction, predictable motion behavior, and a gaming experience that simply works, this TV is an easy 5‑star choice. It’s a consumer product built with professional instincts.

This is the nicest TV I've ever owned in my 40+ years on this planet. My last TV was a 42"1080p, which was decent, but this thing is on a whole other level! The picture on this thing is so good! My cable TV only lets me get decent picture, but when I turn on my Xbox Series X and play a 4k game or watch a DVD or downloaded video I get to see what this thing is capable of, and I love it! I don't see any problems with it at all. I'm not a videophile or expert, but when I saw a random comment here and there about a random thing being a small issue with their TV I tried to recreate the same thing and never got anything that would ever remotely qualify as a problem. Maybe I'm just not sensitive enough, but to me this TV is pretty much perfect. One of the nicest surprises of the TV is the sound it puts out! I was kind of expecting decent sound because I've seen that some modern TVs (like my last one) have what is essentially like a little mini soundbar built into the bottom of the TV when they're big enough. Since my last 42" sounded good I hoped this would too. Well I was NOT disappointed! The sound is really clear, and gets more than loud enough for my small living room (20'x30'). I have never turned it up past 40 and I'm pretty sure it goes up to 100. It's not going to shake the house or make your ears bleed since there's no sub woofer or anything, but for a TV I can't help but to be impressed. Actually, not only is there good sound coming from the bottom of the TV, but Sony seems to have done some kind of magic with speakers mounted in the back on the side of the TV up towards the top. These things can throw sound around the room and create a kind of surround sound. I don't know how they do it, because there isn't even a speaker grill or anything back there, the sound just comes through the plastic. I only noticed because I was standing next to it and heard them. It's a cool feature I wasn't expecting. As I sit here typing this I have the TV on and I'm sitting in a menu for Forza Motorsport. The sounds of the menu music really seem like they're coming from the sides, and even behind me a little bit. The sound from this TV really impresses me. More than a few times since I bought it I'll think I hear something outside to my left, but it's just the TV doing it's thing. It's great! One thing to note is that this TV is heavy. I believe the box said 70lbs when it was delivered. I have it mounted on the wall and I needed a friend to help me so I didn't risk breaking anything. So if you see the listed weight on here and think that other TVs are so much lighter and easy to pick up so it must be a typo, it isn't. This thing is so much heavier than I thought it would be. I know there are better TVs out there, but they cost a lot more. I believe Sony pushed the tech in this kind of TV about as far as they can, and in my opinion they did an amazing job. It isn't the latest and greatest, but I wouldn't hesitate to recommend this TV. If you're on the fence, do it! I think you'll be happy. You've probably done enough research to be where you're wondering if you should pull the trigger. Well I think you should. I don't think you'll be disappointed. I'm so happy I bought this thing! I'll update if anything changes, but part of the reason I bought this is because Sony is supposed to build TVs that last much longer than others. We'll see. Right now I couldn't be happier.

The first one came with some issues related to the main components I guess ( Flickering screen, black screen at connecting HDMI cables) so we ordered a replacement and I have to say I’m enjoying this Sony TV even more than our Hisense H8K and H8N, Samsung Q80D and more than our LG C4, I don’t know why but the PQ is like more clear or it has the right balance between brightness, clarity and colors accuracy, I really don’t know but we agreed that this is the best picture quality of all of the them and we have moved it to the bedroom hahaha. Also I try all my streaming devices ( ATV 4k the last gen, Amazon fire stick 4k max and cube, google streamer, Walmart Onn pro 2024, and Roku stick 2025 HDR!!!, and Roku ultra the last one) And FYI the best results for me were with both Rokus first and then Amazon fire tv cube. The PQ with Roku ultra with always DV is outstanding, but even Roku stick that has only HDR performs better than the others, PQ is excellent, same for Amazon fire tv cube. Sound is great for my needs. This Sony Tv is 2 years old but it is so good I will recommend without hesitation, you won’t regret buying it.

Quality TV for the price. Brighter than expected and motion handling is really good. One of the best TVs for under a grand. You won't be disappointed in this Sony.

My "nice" TV always gets a lot of use due to being used for music and other applications, when we're not watching TV or Movies. I had the similar Sony X90J (2021) for a few years, then it developed a hardware fault that necessitated replacement, and I liked the old Sony enough I ended up replacing it with this X90L, which is essentially the same model, just a couple of years newer. The X90L was also available for a great price due to not being the "latest" Sony when I purchased it. The sound quality is a bit better than the X90J, and the picture is definitely improved. In a side-by-side I'd say that this X90L has a clearer picture. It also seems to be better at processing, having less perceived "lag" or artifacts than the older model. Software-wise, this had the exact same build of Android as my X90J, but actually received a much-needed update soon after purchase, which greatly improved the performance of the settings menus and the applications. Sony's Android flavor is almost "stock" Android, and gets the normal, vanilla Google TV updates straight from Google, using Google Play. Yes, there are "smart" features/apps from Sony and their partners that you are able to enable or install, but almost none of this is forced up on you. Also, if you are comfortable using ADB, you can log into the TV and disable bloatware, advertisers, or ad providers. So, why not five stars? Simple - the networking hardware is behind-the-times. The older Sony TV from 2021 had a low amount of storage space, poor wifi connectivity, and its ethernet port was only 100 megabit. This newer TV is the 2023 model, and the only thing that improved from that list is (thankfully) the storage size. The networking hardware is still very old and underpowered. Using a brand new 5ghz router 2 feet away, the X90L can get around 300 megabit download speeds at best. The specifications list "Wi-Fi Certified 802.11a/b/g/n/ac" but these speeds definitely align more with the "n" standard than the "ac" standard. A smartphone sitting right next to the TV will get much higher download speeds than this TV. The wifi speeds are "fine" for streaming most content, but limited networking speeds in the 2020s is not a good look. Another frustrating wifi issue is that 5ghz wifi fails when any sort of ethernet connection is in place. That one is weird. But wait, there is an ethernet port on this, so perhaps you could use that instead? NO! In 2023, Sony used a 100 megabit ethernet port! So yeah, with overhead you're getting maybe 85 megabit streaming on that? Luckily, I had already solved this with the X90J. A USB Gigabit Ethernet adapter (or dock) functions fine in the X90L's single USB 3 port. After all is said and done, this is the fastest network connection you can get on these TVs. In my testing, the download speeds averaged around 600 megabits, which is twice what the built-in Wifi adapter was capable of, and a whole seven times faster than using the built-in ethernet port. This greatly improves the speed of getting updates for streaming apps, and is much more than is needed for the most demanding content streaming on Disney or Amazon, virtually eliminating any noticeable buffering. Another sour point about the networking is that this model still requires enabling "simple IP control" in order to persist the network connection when using ethernet (I do not recall if this was true when using the built-in wifi). This keeps the hardware in a powered-on state to listen for network events (and also keeps the USB port on, which is probably what's making my particular networking setup work), which increases your power draw and also may be putting wear on the TV. The power mode settings for "wake by app" and such do not work, without enabling "simple IP control."

Great tv. Very happy with it. Had it for quite a while now and no issues at all. Nice picture, android tv works well and good for gaming.

Review of Sony 65X90L TV. If you go online and read the reviews of this set you will find that they are almost universally favorable and I wholeheartedly agree. First and foremost, this television has exceptional picture quality. It nearly matches the quality of OLED sets, but at a much better price. In addition to the better price, this TV is not susceptible to the burn-in and fading to which OLED sets are prone. Sony has always been famous for exceptional picture quality and this set will not disappoint. If you are like me and your main criteria for choosing a television are picture quality and price, then this is the ideal set for you since it is a great balance between quality and price - offering exceptional picture quality at at good price. Of course, with any item there is room for improvement. After using this set quite a lot before I wrote this review I can honestly state that both the Wi-Fi and Bluetooth are sub-standard. The Wi-Fi is prone to being dropped for no reason at all. For example, I have an Amazon Fire TV stick plugged into one of the HDMI ports of this et, so it is obviously in exactly the same position relative to the Wi-Fi router, yet the TV often drops the Wi-Fi connection when the Fire TV stick has no issues at all. This is surprising because the Fire TV stick is behind the TV and that undoubtedly blocks some portion of the Wi-Fi signal, yet it has a better Wi-Fi connection than the TV. Similarly, the Bluetooth is also troublesome, although it is a different issue. The trouble with the Bluetooth is that when I switch apps on the TV, the Bluetooth connection to my headphones often drops. I often have to re-pair my headphones every time I change apps. I find this unacceptable. The Fire TV stick plugged into the TV has no such issue. The remote control unit is only fair. I like that it has voice commands and a light sensor to adjust the picture, but it is poor in several other regards. It has no backlight, so using it in a dark room is pretty much impossible - the buttons do not even glow in the dark like the remote for my AV receiver. The remote also has neither numbers, nor letters, so entering numbers or text into the TV is painfully slow. There are also no dedicated fast forward or rewind buttons. Unlike some other brands like LG and Samsung, I found the technical documentation for this set to be quite good. The included instructions were basic, but clear and legible with good English grammar and spelling. If you want more advanced technical specs for this set, they are readily available online. I use this TV with the Bravia Cam webcam. This is a webcam specifically made to be used with selected Bravia televisions. The Bravia Cam can, of course, be used as a webcam for video conferencing on the TV with Google Meet and other similar apps. The Bravia Cam also enables the TV to automatically adjust the picture for the room, and the sound for your seating position. The Bravia Cam also can put the TV into power saving mode when nobody is in front of the TV. The Bravia Cam also allows the TV to be controlled by hand gestures, although I found this feature to be very problematic. The real problem with the gesture control system is that it relies on the camera, and the camera needs light to function, so the whole system does not work in a darkened room. I find it ironic that the gesture control system does not work in the dark because the remote has no backlight and so it also does not work in the dark. So whether you wish to use the remote or the gesture control system, you will need to turn on some lights in order to control this television. Overall, I think this is an excellent TV. It seems to me that picture quality and price would be the top criteria for most TV shoppers and in my opinion, there is no better picture quality for the price available out there. Combined with the great reputation of Sony for picture quality and reliability, I think this is an excellent television for the price. Of course there are better televisions out there, but they also come with a much higher price. This set is in the sweet spot where you get a really wonderful picture for a reasonable price. I give it five stars.

Absolutely love this TV! Sharp, clarity, 4K, and bright enough for a living room with a lot of windows in broad daylight. The built-in speakers are the best onboard sounds I've found from a flat screen TV; I've ditched my soundbar + sub setup because of it.