Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success

This is the best resource for email marketing you can get your hands on. There are tons of valuable insights that you won't find anywhere else—great templates for building your services or improving your own. Highly recommended for anyone in the industry!

Chad has done all email marketer a service with this book. Everyone interested in email marketing will learn something valuable reading this.

Like many in the marketing automation game, I have been saddled with assessing the readiness of a multi-national corporation for the Google and Yahoo Inbox Protection changes that were announced in October. While researching books on the subject, I stumbled across Chad's book, and HOLY COW! I wish I'd gotten the book and read it cover to cover a long time ago!This book, and the accompanying frameworks guide are the most detailed, informative, technically relevant book on the challenges of managing email marketing I've seen. If you're looking for help with your perspective on how to manage any aspect of your email marketing program, this book is for you! I HIGHLY recommend it!

Every person that we hire, I make read this book. The books lets us focus on the things important to our company not the mechanics of email marketing. The book has made onboarding new employees so much easier.

Sadly I can't give it 5 stars as my books came damaged. Scratches, dirt and tears across the outer parts.