Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand
Product ID: 498981709
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Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand
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B**N
Detailed issues management guide
A really useful book which I am using in my practice and teaching. Particularly helpful in guiding PR practitioners in deciding when and how to intervene in an issue, with a great section on social media and issues management, alongside messaging, (traditional) media management, decision-making under pressure and what we can learn from past issues management. Really like the top tips sections and the checklists. Highly recommend.
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