John FriedaGo Blonder Lightening Shampoo for Blonde Hair 250 ml

This lightened my hair sucessfully after I had lowlights in my hair that made it too dark

Helps my hair shine when the natural colour fads.Easy to use no nasty smells.Natural blond look

Great product, use it all the time.

This shampoo really helps enhance my blonde highlights over time. It doesn’t drastically lighten overnight, but with consistent use, I’ve noticed a natural, sun-kissed effect. It smells nice and leaves my hair feeling clean and soft. Just be sure to use a good conditioner, as it can be slightly drying with frequent use.

Loved the product, I’m a natural blonde, but like most natural blondes through the winter hair gets a little duller, this shampoo is perfect. I hate the idea of bleaching because you have to keep on doing it, but this gives a Sunkissed look with absolutely no drawbacks. I don’t think this would make you blonde. If you were not, it says on the instructions it contains no bleach, only chamomile and lemon, but I shall certainly use it through the winter in future.

Ive used the shampoo and conditioner. I like the new formula, I think it’s less greasey (as long as you rinse well) and feels more nourishing (the old one left my hair dry) and smells great! I’m not sure on the lightening effect yet as I’ve only used it twice.But do note it says that it’s not advised for ashy cool tones … I think it may strip out the toner and leave you with warm blonde tones.

I was disappointed with this product. It says it would lighten my hair and it did but it started turning an orange colour which was unexpected and really upset me.

Genuinely makes your hair lighter giving it lovely highlights. I use this alongside the John Freida hair mask and they work really well!