ATTITUDE Liquid Fabric Softener, Plant-Based & Vegan, HE Compatible, Naturally Derived, Unscented, 40 Loads, 33.8 Fl Oz

I’ve been using this all-natural fabric softener for a while now, and I honestly can’t imagine switching back to anything else. It makes my clothes feel soft and fresh without any heavy artificial scent or residue. I especially love that it’s gentle and safe for sensitive skin, perfect for the whole family. It works so well that I signed up for a subscription so I never have to worry about running out. Knowing it’s eco-friendly and non-toxic gives me peace of mind, and the results speak for themselves. If you’re looking for a clean, reliable, and natural softener, this one is definitely worth it!

Love this- just a splash goes a long way. We live in FL with hard, chlorinated water, and the clothes come out soft and well-rinsed, but not grimy-feeling and without a strong scent. (I hate all those things about other softeners.) I wish they came in larger sizes for less packaging and less purchases, but knowing it's paper and minimal plastic is still better than buying the big thick plastic jugs to clog landfills. Also, to be fair, the smaller size makes it easier to carry over directly to my washer instead of using another messy cup to get the product into the machine. I just buy a few at a time since they don't come in larger size, because they also store/stack easily.

Absolutely loved the scent love the way it works, and it did didn’t make my laundry smell so strong that I had to rewash it. Very good and very healthy if you’re going to use fabric softener once in a while, I was very pleased with it even though the price is quite a bit, but I don’t use much and I don’t use it very often but it’s very good.

I try to use as much non toxic anything as much as possible. This was highly rated and affordable and non toxic. The smell is nice and my cloths are adequately softened and the sent is light and stays long enough. I didn’t give 4 stars due to the pour not being the best design it leaks when you pour into the cap it kinda spills and it’s thinner than normal softener so it gets a little messy.

go to for non toxic detergent for the whole family. works great, smells great and makes our clothes soft, environmentally friendly and non tox, dosent leak, great price! gets stains out!

Working well; softening clothing without clogging! No smell. Appreciate the natural approach to cleanliness!

It’s a nice clean product and it works well. My only issue is that it doesn’t make my laundry smell super nice and clean.

I love this fabric softener and like my laundry detergent, also the ATTITUDE, it works well and there is no wax to build up in clothing. Regular store bought softeners leave a coating on my bath towels that prevents them from getting me dry. After using other softeners I put a bath towel in a pan to soak with ATTITUDE detergent and the water clouded as the other softener broke down and came out of the fabric, I rewashed the towel with ATTITUDE detergent and used the ATTITUDE softener. The difference is amazing, my towel was clean, fresh and absorbent. Buying the refill size is cost effective and easy to use or easy to just refill the original plastic bottle.