

💁♀️ Gloss, tone, and glow — because your hair deserves the VIP treatment
COLORCHARM Demi Permanent Hair Color by Wella offers a gentle, shea butter-enriched formula that refreshes, tones, and adds vibrant gloss with up to 24 washes of lasting shine. Free from ammonia, parabens, gluten, and animal-derived ingredients, it blends grays and enhances color with salon-quality results, making it the go-to choice for professionals and trendsetters seeking damage-free, versatile hair color.






| ASIN | B0B3L1ST7X |
| Best Sellers Rank | #686 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (5,374) |
| Department | Unisex |
| Manufacturer | Color Charm |
| Product Dimensions | 6.06 x 1.46 x 1.3 inches; 2 ounces |
J**J
Read for Correction details~ ** Skip for Wella results
12.18.23~ After bleaching my shoulder length hair with 2 Boxes of Garnier, the 7 level Bleach not 3, my grey and med brown roots, lifted white as snow. Followed all directions but even tho I applied roots last, should have waited til ends lifted. After years of coloring but not bleaching other than highlighting, I freaked out a bit bout leaving it more than 45 minutes. My hair was medium (level 8) blonde but had a "wash out "pink that well...didn't. So there was a bit more end lift involved bc of the ever dreaded red added aka pink base. The new growth uncolored root hair needed maybe 15 minutes. Left it just over 20. For the most was happy with the lift and results of the bleach. Would recc Garnier. If the roots didn't go white, would have continued with my highlight plan to even out. After couple weeks & lots of deep conditioning. Would highlight & use a gloss. But the roots were white and was not going to add more permanent color. Also wasn't walking around with white roots. What am I Mrs Claus? Well sometimes.. I do bake cookies but didn't start coloring grey at 20 to go white. ** Hello youtube my old friend. Hairstylist (Elle Bangs) was using Wella Color Charm demi ( which means it washes out gradually). She did a cocktail and mixed 2 colors to get the tone she wanted. I know how to color mix but didn't know demi would give same effect as perm. Maybe all brands don't but Wella did. Ordered 10NA ( the color I wanted my hair) & 9CB for roots. I have Light/Med Cool tone skin. My natural blonde friend is going white. Learned the only way to add color to white is add yellow. Even on Cool Tone skin. A glob of 9CB with a dash of 10NA (yes that's scientific term) made my white roots match. Added 10NA solo to bleached ends that still had yellow I did not want. Now my hair is a cool 10NA. The color held strong for 3-4 washes about 2 weeks. Now it's finally at the point I can highlight & gloss. Would absolutely use this again to color deposit w Color Charm Activator not Developer. Hope this ever so short novel helps you find what you needed.
A**S
My hair looks good and healthy
As someone who struggles with gray hair coverage and dullness, finding a hair dye that delivers professional-quality results at home has been a game-changer. The WELLA Colorcharm Demi Permanent Hair Color is truly a standout product, offering exceptional coverage, vibrant color, and added gloss with every application. First and foremost, the coverage provided by this hair dye is outstanding. Whether I'm targeting stubborn grays or simply refreshing my overall color, the WELLA Colorcharm formula penetrates deeply into the hair shaft, ensuring even and thorough coverage from root to tip. The result is a beautifully uniform color that looks natural and salon-worthy. One of the standout features of this hair dye is its demi-permanent formula. Unlike traditional permanent dyes, which can be harsh and damaging to the hair, WELLA Colorcharm Demi Permanent Hair Color is gentle and nourishing, leaving my hair feeling soft, smooth, and healthy after each use. Plus, the added gloss ensures a radiant shine that lasts for weeks. The application process is straightforward and hassle-free, thanks to the creamy consistency of the dye and the included developer. Whether I'm applying it as an all-over color or just touching up my roots, the dye spreads easily and evenly, resulting in flawless results with minimal effort. Another aspect I appreciate is the range of shades available in the WELLA Colorcharm line. From rich brunettes to vibrant reds to cool blondes, there's a shade to suit every preference and skin tone. Plus, the demi-permanent formula allows for easy experimentation with different colors, as it gradually fades over time without leaving harsh lines or demarcations. Overall, I couldn't be happier with the WELLA Colorcharm Demi Permanent Hair Color. Its exceptional coverage, nourishing formula, and vibrant color payoff make it my go-to choice for at-home hair coloring. If you're looking for salon-quality results without the salon price tag, look no further than this fantastic hair dye. Highly recommended! My social media on tiktok: @alexisaldana97
T**O
Incredible results and so easy to use!
GAME CHANGER!! I am so so happy with this product and excited to stop paying $90-115 at the salon for Demi-permanent color and gloss. I was already a fan of how Demi-color tints gray hair at my hairline, but I have never colored my hair at home before. It was so easy! I got a plastic cup and squirted an amount the size of a cherry; then I added double of the developer ($9). I used a medium size make up brush to stir it just because I had one on hand he used it to paint my grays on my hairline (I was being careful to not touch my skin, but it didn’t seem harsh and didn’t smell so I don’t know if I needed to be so careful). Then I took the rest of it and applied through more of my hair. 20 minutes later I should’ve paid it out and it looks even better than the salon. My hair was thicker, shinier, softer and grays were all covered or tinted. None of those crazy permanent color fumes, stains, or pages of instructions. If you haven’t used this kind of product before you should take time to figure out your shade; I was surprised my color had the word blonde because I’m definitely a brunette and used 7WG. It’s the color of caramel or a dark honey. In the picture all of my hairline is gray hair underneath, and it blends beautifully and looks like a highlight. I had been told the N colors were best at covering gray, but this did just fine. Even if this color only lasts a month I don’t care bc it was so easy and so much cheaper. I put the tube cap on tight and plan to use it 6 months.
M**E
Nice color
This color is nice. My hair is soft and shiny. It’s black but not blue black. Blue black never works for me and I was hoping this would be the difference but it’s not. I can’t yet speak for longevity, but I would expect a demi to fade.
K**A
I bought it knowing it would make my hair slightly darker than colour noted. Works great and hardly any smell.
F**Z
مش واو صراحه بسرعه راح اللون ما عجبتني
L**I
True to color
C**D
Me ha gustado bastante el tinte, lo uso para cubrir canas e igualar el tono de mi cabello Lo único que no me gustó es que me ha dejado tonos rojizos en el cabello
N**E
Fun and cheap way to tone hair temporarily. Wanted to try some red undertone in my hair which this really does. I mixed it with some 8n and it gave me a pretty reddish brown. Faded quickly which was good as I didn’t want to commit to it long term
Trustpilot
3 weeks ago
5 days ago