Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

I was 8 months without a job and tried everything "old school" to find a job - no luck!! But you know what - as Gary Player said "The harder you work, the luckier you get!!" Yes, LUCK does play an important part in you getting a job - BUT how do you get "lucky" - stay focus here - I'm talking about JOB HUNTING!! To really stand out from the crowd - as we business types learned from school - you have to "differentiate", be different from the crowd/masses, it could be the "coffee invitation" or a special report you found that would help the company. Great, so how do you "be different" and get "luckier" with your job hunting amongst the tens of thousands out there? This guide shows you the step by step way to "market" YOU!! You'll learn and apply different approaches to not only the traditional ways of job hunting but also what the current trends are and how to use the latest online platforms to add ammunition to your arsenal to hit your target dream job!! As I mentioned above, I was out of work for 8 months and I have heard from other people who are still looking after 12 months, 18 months, 24 months....it's a very sad situation indeed!! Having been thru to the process - I cannot emphasize enough the need to be different - I got this book around mid-May 2011. Before getting this, I had already rewritten my resume of 4 pages a million times and had the 2-page, 3-page 4-page versions for all kinds of different roles. The "shot gun" approach!! Nothing worked!! So, instead of hitting my head against the same brick wall and hoping for a different result - I decided to apply the "rules of engagement" from GMJH 3.0! My 1-pager resume started to get noticed and even though I didn't get offers straight away - recruiters were calling back - YES, they were calling back!! - saying how great the resume looked and how concise the information was which really helped them to understand what I was looking for and my skill sets. I wasn't getting many call backs from the "coffee" invitations but I thought it was early days and just kept going and moving onto new contacts, A couple of weeks passed with similar feedback and then boom I was called in to talk to a number of financial institutions and some startups - these were my target groups! Another week went by and I got the job offers - not a huge amount - but hey, all I needed was 1 offer - right! Well, I actually had a number of offers to choose from! So did the book helped me find a job - that's a YES!!! But it's not a book - it's a guide to help you plan, structure and attack the daunting task of finding your next job! It's the blueprint to a campaign that you will need to take to heart and make real! It's the action plan that YOU have to work on day in and day out to you achieve the results you are looking for! Yes, it's hard work and cannot and must not delegate it to recruiters or online jobs sites - just because you think you have uploaded your resume there. It's not a silver bullet to your solution but I think the book is worth much much more than anything you can place a value on. It directs you to new ways of thinking, new approaches to present yourself in a new way, it asks you to take risks that you would never do or even know how to start doing. Now sitting on the other side of the hiring table, I can see from the scores of resumes arriving from job seekers all the things GMJH tells you not to do. I do get back to the applicants and when not asking them into the interview, I ask them to review their resume and get and use the GMJH 3.0 approach. So I do believe you can create your own luck as Gary Player said, I would add that you not only work hard but find a way to work with new tools and one of the best tools around to help you is GMJH 3.0! Jay and David thank you for sharing your knowledge!

I want to start my review by stating that I absolutely love this book, its energy and how RICH it is with ideas, resources, strategies and links that one can apply immediately in his/her job search. It is easy, it is written so well, it is engaging and so easy to read. I love the voice of this book--it is that much engaging, real, humorous and true! As I am writing this, I am still in the search for the next great opportunity in my career. What this book gives me is clarity, confidence and direction on how to strategize the search and what NOT to do. I have no doubts I will succeed in landing that amazing position. I have learned so much from this book (I read it twice already), the following includes only the few highlights I found extremely useful: 1) how to find contacts in the target companies through Google Advanced Search 2) examples of what to say and how when speaking with recruiters, future employers, gate keepers at the target companies 3) preparing answers to the most common interview questions (a must to develop) 4) Guerilla resume and cover letter (it is the cherry on top-what a brilliant format to showcase yourself!) 5) Guerilla Intelligence and War Stories- powerful tools to uncover hidden job markets and real-life stories from the achievers from all walks on life. My favorite one is by Martin Buckland because it describes the true pressure of someone who is desperately needs/wants a job and how creativity captures the right employer. 6) Winning the interview and Negotiating the salary (the last two chapters)—Wow, I do not think I have ever read a better way of how sell yourself, negotiate a salary and other benefits and just how to show up in those situations. The whole book is abundant with all the necessary information, which the authors present in an easy-to-follow format. I bent pages, highlighted and marked paragraphs, stuck post it notes to help me organize and memorize the material. I have recommended this book to every friend I have. It is such a great resource for anyone who is looking or will be looking for the job regardless of the current life and work situation.

Great book, good tips. There are a lot of great professionals, but who can not sell and promote their skills and experience properly. This book gives the entire path of job hunting process for all levels of professionals.

A must read for any job hunters out there! Provides tons of creative advice about how to approach the job hunting through social media etc. Teach you the importance of creating personal brand and how to market it!

I was recommended this book by one of the most well-respected, no BS marketing and sales experts. It came as a sigh of relief. Most job-hunting books are focused on discovering what your good at through silly personality tests...whereas employers and hiring managers could not care less. This book is not full of lame assessments. It's full of crunchy tactics and strategies to help you market and sell yourself better. Just like in business, the one who gets in front of their customer (as a job-hunter, this means hiring managers) and gets the customer to know them, like them, and trust them wins the sale (and as a job hunter -- gets the job)! If you're tired of the strengths finders and the assessments, read this book for a step-by-step SYSTEM that will help you find a job. It's not a magic button, and you do have to push yourself outside your comfort zone -- but it works. A must for any job-hunter in 2018 and beyond.

For a while I have been interested to learn more about modern hiring methodologies that leading companies are using to find the most talented and inspired employees. My research has been based to see both perspective, from the employers and job seekers. On that research I decide to buy this book. The authors in this book, with lot of practical examples, explain to the job seekers that beside hard and soft skills, the art of marketing and presenting themselves as products that will help the companies to solve their problems (bring, save or optimize money, products, services) is the key to success. They explain the rough reality on the job market and explain that only those job seekers who are able to present themselves in a unique and innovative way, showing the employers that they are different then the crowd, could hope to find not just a job, but an inspiring, challenging and well paid job. The book is rich of tips how to use modern technologies to perform effective self marketing. Traditional method are not working anymore, job boards, resumes and cover letters are only part of the tools to find a job, but not enough. There are tips how to write resumes and cover letters, but also dozens of other tips how to find hidden jobs, prospect employers and how to marketing yourself. The book guides the job seekers to create a strategy and give them the tactical advises how to achieve their goals, finding an inspiring and well paid job. The book is written with care to be easy understandable to every one. regardless of their education or profession. The advices are applicable for every one and in every job market. The only thing that I found this book missing is an reference to all those methods and tools. Such a reference could help every job seeker easily to find information about them without to search through the whole book at any time. As conclusion a book that every serious job seeker should read it. For those already employed this book is also must to read giving them a guide how to progress in their careers and how to cope with the changes on the markets and use those changes in their advantage.

Ce livre est devenu ma bible de la recherche de travail ! Ultra efficace pour qui cherche un poste dans un pays anglo-saxon !!! Astuces et méthodes inédites