Kickstarter Launch Formula: The Crowdfunding Handbook for Startups, Filmmakers, and Independent Creators

Valuable dose of knowledge. I recommend this book everyone who want to create a project on Kickstarter.

If you are serious about launching a campaign, this is a must-read. Period.It's a well-structured overview of all the things you need to do. It guides you through all the phases, from generating product ideas to product development to post-launch and e-commerce.If you are launching a campaign you definitely have some kind of expertise here and there, but this is by far the best book (maybe the only one) caters specifically for crowdfunding. I've read hundreds of blog posts and watched countless Youtube videos (which are all helpful,) but there's nothing that consolidates all the relevant info into a well-structured written document (AKA a book.) I wish I started with this book and it would have saved me hundreds ofhours, which, as you know, is the most valuable and most scarce asset of an entrepreneur.With that said, this book is just a starting point. While this book is great at giving you an overview, helping you set reasonable expectations and covering your blind spots, you have to go much deeper into each topic this book covered. And luckily, this book is resource-rich and the info is very current and super relevant.I'll close with this:This book is worth 10x it's price. And that's an understatement.

Loving this book.

Pretty informative but not very comprehensive.

My favorite book on crowdfunding!I'm just preparing myself for my upcoming launch, and I feel I saved 10.000 USD. (at least) I just made a ton of notes. I have a very small budget as a solopreneur and for me, it was very important to find a cheap way to understand how crowdfunding works and how can I create a successful project. Now it's clear, and I know I have six months to prepare. I have a great action plan. Definitely suggest buying the book and implement the strategies. Thanks Sal

This book is a good addition to my Ecommerce resources. It, not only gives the fundamentals about Kickstarter (& even Indiegogo), also goes beyond recommending other resources for advance Kickstarter Strategies. Thanks Sal for this book! I also got your Udemy course & already watching it.

This work was an inspiration for me. I'm taking action, executing my plan.Anyone considering the "untraditional" but "soon-to-be-mainstream" path to raising a business should read this book.Thank you, Salvador, for sharing it with us.

Excellent book to guide you through the crowdfunding process!

***IMPORTANT***The only thing I would add. Make SURE you plan to get you Kickstarter approval at LEAST a month before launch. DO NOT WAIT. I write from personal experience. If KS declines, the turn-around is 3 days (or more).Especially if you have a lot of product graphics and potentially animations etc. I quote:"Simulations of functionality, photorealistic renderings, and composited retouched photos are prohibited, even if your current prototype looks very similar to them. No exceptions."Painful if you are on the critical path and your project has no flexibility to react to creative challenges.You've been warned...Good book - more attention should be paid to affiliate viral marketing and margin sharing with agencies to get the blockbuster numbers you read about. It almost sounds as if 'build it and they will come'.NOT SO.Pre-marketing and big ad campaigns are getting the $1M -- but they are spending to get it.Recommended

I oredered this book as a "First introduction" to crowdfunding world but really, gotta point out that print quality is poor (do judge book by its cover!), it is more like a magazine not a book (added screenshots are blurry, text is fuzzy etc). What is more it is really thin in matter of "how to launch your campaign" formula and it is fullfilled by endless pages with lists of different programs and sites which you could use - had a feeling that author was lacking data/skills for actual "plan" or "formula" and just tried to get more pages in numbers by filling it with "nothing".I have a good comparison basis as well, because I bought "Crowfunded" (Mark Pecota) book as well and this is the real thing!! to get going and master your crowdfunding launch - everything is there. So, I wont say it is totally useless (no book about something is), but I will go with other books on the market any time.

Just read the book and leave it at that!The book was quite interesting although it just washes over the concept of running a Kickstarter campaign, it doesn’t actually tell you how to do it, it’s not a real step by step guide.I fell hook line and sinker with this guy and actually employed him to run my campaign, this is when I realised that although he knows a lot about crowdfunding, he knows very little about promoting it correctly.This guy managed to get my Facebook ad account banned permanently, and I am unable to get it back.What started out as a promising campaign that reached two thirds of the funding goal within 48 hours of launch fell flat and had to be cancelled, all due to his failure to do what he said he would.He had people working for him that couldn’t do their jobs either? All I kept getting was apologies, that’s not good enough when you spend thousands of pounds with someone who is supposed to be a professional at what they do?Read the book by all means, it has some good insights, but avoid hiring this guy at all costs..!

Whether you've run crowdfunding campaigns before or are just getting started Salvador Briggman's "Launch Formula" is a must read!It's really easy to read but many information and tools that you will use for you Kickstarter/crowdfung campaign. It give you a great over all about Kickstarter, so if you are a beginner with this it's great to enter in the "tunnel of Kickstarter". And if you already know/read about Kickstarter, this book is stilla great tools. You can have all the point you need to face in one book! Congratulation and many thanks Salvador

I started listening the book on audible and then I decide to buy the paper version to underline and take note.