Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz

I’m really happy with this hair dye! The color turned out bright, vibrant, and exactly like on the box. My hair feels soft, shiny, and healthy after coloring, with no dryness or breakage. The dye is easy to apply, doesn’t run, and the color lasts a long time—even after several washes, it stays vibrant. The scent is mild, not harsh, and the instructions are clear. A great choice for bright, high-quality at-home coloring!

I recently colored my teen daughter's whole head using Wrath. She had two face-framing pieces colored previously with Wrath. It lasts about 6-8 weeks before it needs a refresh. The consistency is thick and not too watery and really saturates the hair. I used 1 1/2 bottles to achieve this vibrancy and had her leave it on her hair for 4 hours. The 1st pic is her natural hair color, the 2nd pic is after washing it out and blow drying (used the flash on the camera), the 3rd is regular lighting. It smells amazing and leaves hair shiny and silky soft. The downfall is it DOES stain everything! Isopropyl alcohol helps with getting some of the stains out of tile if you drop some on the floor 🤣. Now, just trying to figure out how to keep it vibrant without breaking the bank.

First, understand this is probably a full day process if you want electric blue. I assume you either have naturally white hair, or you have already bleached the heck out of it. Here’s the process: - Wash your hair the day before & don’t put product in it - Put ample color blocking jelly (I use aquaphor) on your whole face, your ears, your neck, your shoulders, your arms, your friends… anything that might touch the dye. Don’t put it on your temples because sideburns are a beast. - Wear real rubber gloves, not hair dye gloves or latex gloves. - Work in sections, starting at the most visible places first. Your bangs, your part, and the back of your head (I have forgotten it and it was embarrassing) - Pause to wonder why you’re doing this. Is this worth it? Too late. Carry on. - Put extra coloring around these high visibility areas and, with your fingers, work it through the hair sections thoroughly. Don’t miss your sideburns. - Move on to the rest of your hair, working in sections so you can track where you are. Use clips. Use rubber bands. Use anything. Run out of clips. Find your binder clips from the office. So many sections. These chips don’t need a clip. How did you get so much hair? - Panic every time you drip dye on the sink. Wipe it up quickly. Put toothpaste on it if it left a mark. No, I’m not kidding. - Once you have fully colored your hair (probably with 8 full oz), slowly and painfully work the dye through every section of your hair. The thing is, this is important. It feels like overkill, but it is not. If you don’t do this, you’ll end up with weird and blotchy dye, and that isn’t good. You’re going for a nice, natural blue, just like you were born with. - Wonder again, “is this worth it?” Too late for this. Now you’re an hour into a six hour commitment. No turning back now. Also, yes, it’s worth it. Because you’re an icon. - Put your hair into a bun or two. Now, we are going to bake your head, and we’re going to use your own troubled thoughts as fuel. Did I forget to mention this is therapy? I meant to. - Find a shower cap. Put it over your weird, Medusa-themed mass. - Find a towel you don’t like. Perhaps the one you used last time. We’ll call him Mark. Mark and you are spending the day together. Wrap Mark around your shower-capped head with the tension of Mike Pence in the presence of a non-wife female. The point is to contain heat, like Mike Pence does, but perhaps less toxically (this is Arctic Fox, after all). - Some people like to add extra heat, but I find that my own bonnet of bees provides enough raw friction to sufficiently heat the situation. I should mention it is summer in Nevada. Our existence is the surface of the sun - I hang out with Mark in my head sauna for a minimum of FOUR HOURS, but usually more like six. I clean, I dance, I watch TV, I sort pens, I fold clothes. I write Amazon reviews. We all have hobbies right? - I don’t know your life, but if you can, sleep in it. - Rinse in a sink you don’t like (the laundry room sink is my go-to), USING YOUR RUBBER GLOVES, and use THE COLDEST WATER YOU CAN. People say we aren’t tough, but my dear, you and I are NAILS WITH NAILS. We bleed for days and don’t die… every month! No one is tougher than we are. Valkyries are our sisters. Cold water. Until it runs clear. Don’t miss your sideburns and behind your ears. - I usually am about to die at this point. I’m not gonna lie. It’s a process. It’s spiritual, it’s mental, and it’s physical. So I find Mark’s cousin Stacie and wrap her around my head and go to bed. You do you. If you have to shower (at this point, all that aquaphor has made you either so soft or so slimy), wear rubber gloves. You may dye your shower. I have no advice except toothpaste. (Someday, I’ll have to tell you about the time I stayed in a Berlin hotel and when I showered, my hair bled on their fancy porous tile. I got 10 tubes of toothpaste from Aldi and spent all night painfully smearing toothpaste on their light gray tile that looked like it was in a Smurf murder… But when I checked out, it was pristine and totally fine. looks like that someday was today) The color lasts about 3 - 6 weeks and fades quickly if you’re in the sun. Wash your hair as infrequently as you can. Pro tip: get matching fingernail polish because your fingernails might turn blue and blue fingernail polish makes that look intentional. If this seems like “a lot,” or “not possibly worth it,” you don’t understand how good this color is.

works great looks cute and shows well with my brown hair. comes out super fast tho... def gunna need lost of bottles if you're gunna keep doing touch ups lol. also mixing their teal/aqua color is super cute and dark. looks great if you bleach or have faded color already!!(also the color alone with bleached/faded color looks sooo good and def very purple!) i just needed two bottles (used half of one once and then the rest and another half the second time, i have long layered curly wavy hair). it smells great too and keeps my hair supper soft!! definitely recommend !!!<3<3

Updated for two years of using Arctic Fox! I exclusively used Arctic Fox on my bleached hair for that time (until it grew out) and these are hands-down the most amazing deposit colors I have ever found. For reference: I have also used Manic Panic, Pravana, and Joico in the past before switching to this. My attached picture shows the color at it's boldest and brightest. In this picture I had only bleached my hair a handful of months prior and this was after maybe the third time I reapplied the color (note that I never reapplied my bleach after the first application). In the beginning of using this color I would have to refresh the Arctic Fox about once every month or so, but after about 8 months I could stretch the time in between to two months. When I got closer a year and a half, I barely ever had to reapply the color because my hair was pretty much "stained" purple (in a good way) at that point, so any fresh color stayed nice and long. When I applied the color, I would put it all over and cover it up with a shower cap. Then I would let it process for 6 hours before I washed it out. As time went on, I wouldn't have to process as long. About a year in I would only do 4 hours and near the two year mark I would only do 2-3 hours. Please, please note that you DO NOT have to process this long, you only need to wait about a half hour to an hour. I personally liked processing for several hours because the first week or so after coloring my hair would be dark (almost black) and I thought it looked like raven feathers! Processing longer also helps the color last longer because the more that you deposit into your hair strand, the more that needs to come out overall. The color in the picture was taken two or three weeks after coloring to the dark, raven color and then washing my hair every other day in lukewarm water (I never used cold water when washing my hair). I also avoided scrubbing the ends of my hair and did my best to focus my shampoo at only the roots. You can't tell from this picture, but even the roots of my hair turned purple. In sunlight it would be such a bright shade of purple that the tops of my hair almost looked like they had been bleached too! I like to say the color fades sideways instead of fading out completely because they sort of change colors as time passes instead of going back to the bleached blonde or white. The Purple Rain starts as the very violet-blue purple in the picture and eventually fades sideways into sort of a pinky purple (think Gamora from Guardians of the Galaxy) for me. After the color changes instead of washing out further it just starts looking a bit dull and not as shiny as it does at first, that's when you know it's time for a touch-up. If you want to keep the color the same for longer you can always add some of the color to your normal conditioner, but I never did. I changed my color several times as well, but I always stayed within the rules of the color wheel and never tried a color that wasn't mixed from or mixed into the next color; so I tried blues, pinks, and red from my purple. Every time I planned to do this I would wash my hair with hot water and scrub my ends with shampoo for about a week prior to changing the color to get as much of the old color out as I could. It worked every time and the pigment in these dyes are so amazing that the color came out perfect every time and not diluted by the old color! A final word on this color is that it barely gets on anything after you have shampooed a handful of times. Other brands I have used would stain my pillow cases, the skin on my back, and my clothes the entire time it was in my hair - it was awful! This only transferred to clothes and pillowcases if I had sweat and my hair was sitting my neck. It did slowly change my clear, inner shower curtain purple at the bottom, but it was barely noticeable. My tub would stain when I first would be washing it out and again over the first couple of weeks, but it came off my standard apartment-style tub easily with just a bleach spray and no scrubbing. I'm not a fan of bleach, but hydrogen peroxide just didn't do the trick. If it gets on your skin, it comes of pretty easily as well in a hotter shower or with some scrubbing, though I wouldn't recommend applying this without gloves! Don't wait another second to buy this, it is so perfect! (I'm not being paid to endorse this product at all, I am just legitimately so invested in how well this product works that I want to provide as much information as I can so the next person can fall in love with it too!)

When they say "Purple AF" they MEAN purple AF.... My hair is the most insanely brightly purple color I have ever seen in my life. I have tried and loved many brands of hair color in my days. I usually use Lunar Tides, Unicorn Hair, or Manic Panic. They're good. They work. But not like Arctic Fox. My kiddo suggested I try this brand and I'm never going back. My hair feels silky, healthy, and it's blow your eyes out with vibrancy purple. What they DON'T tell you is that you're also going to SMELL purple. I opened the bottle and decades of memories of grape Kool-Aid, jolly ranchers, popsicles, and every other grape thing hit my nose. Instead of the awful and overpowering scent of ammonia I usually associate with hair color, I smell like the most grape thing that ever was grape. Must. Not. Taste. Forbidden. Grape. Paste. But seriously, the color is amazing- a little bit goes a LONG way. The scent is fantastic. And I can not recommend this brand hughly enough if you're interested in trying out a vivid unnatural color. 5⭐

Luckily I love just about any blue color when it comes to dying my hair but sadly I did go a lot lighter with the bleaching and toning than I normally do just cause I wanted something brighter than normal, so I was going for a light blue turquoise or aquamarine (shown on the bottle) so I thought this was the perfect color I wanted to go for! Was so excited but when I poured it into my bowl it was a very dark blue. I don't mind but it wasn't what I was going for and basically wasted a lot of time toning my hair to make it lighter for nothing. Now I will say after a month of washing my hair it finally reached that color shown on the bottle but I feel like I shouldn't have to wash almost all the dye out to achieve that look, by the time you actually enjoy that color and wash it a few more times its just turns green 🙄 which is not what I was looking for. Overall im mixed between happy and upset but just a heads up on the color and try to look for something else lighter cause this ain't it.

I’ve used Arctic Fox Semi-Permanent Hair Color a few times now, and overall, I’m really happy with the results! The color payoff is bold and vibrant, especially on pre-lightened hair. It goes on smoothly, smells amazing (like grape candy!), and doesn’t have that harsh chemical scent that a lot of other dyes do. One of the things I really appreciate is that it’s vegan and cruelty-free, and the conditioning formula actually leaves my hair feeling softer and more hydrated after coloring—which is rare with hair dyes. It’s gentle enough that I feel comfortable using it more frequently for touch-ups or experimenting with different shades. The only reason I’m giving 4 stars instead of 5 is due to the fading. While it holds well for a semi-permanent dye, especially if you use cold water and sulfate-free shampoo, the color does fade faster than I hoped—especially on parts of my hair that weren’t as porous or lightened. Some shades (like red or teal) tend to bleed more during the first few washes too, so be prepared to protect your towels and pillowcases. That said, it’s still one of the better semi-permanent dyes out there in terms of color range, ingredients, and overall hair health. If you go in with the right prep and maintenance, you’ll get stunning, long-lasting results. Would definitely recommend to anyone looking to add a fun, vibrant pop of color without the damage!