

✨ Turn heads with every shimmer — be the trend, not the follower!
L’Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 721 Dusty Mauve delivers intense, multi-dimensional color with 3X shimmering highlights. Featuring over 50 bold shades inspired by cutting-edge fashion, this vegan formula includes a Bonding Care Complex conditioner that strengthens hair by up to 40%, ensuring vibrant, healthy-looking color without salon visits.






| ASIN | B0751ML12H |
| ASIN | B0751ML12H |
| Best Sellers Rank | #148,904 in Beauty ( See Top 100 in Beauty ) #1,925 in Permanent Hair Color |
| Customer reviews | 4.2 4.2 out of 5 stars (894) |
| Date First Available | 11 January 2018 |
| Item model number | 071249359877 |
| Item model number | 071249359877 |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer | L'Oreal Paris Hair Color |
| Product Dimensions | 6.99 x 8.89 x 16.5 cm; 200 g |
| Product Dimensions | 6.99 x 8.89 x 16.5 cm; 200 g |
S**M
This color is my absolute favorite. I purchased dusty mauve. Didn’t want my whole head one color, so first I did a blonde balayage and lightened my ends to about a level eight then I took the color and first applied it to my roots and brushed it through to my ends, and let it sit for about 35 minutes. I lightly shampooed so that it wasn’t as vibrant and was trying to achieve more of a muted tone. I love the blend and the color contrast definitely would recommend. Blurred out my face cause I didn’t have makeup on lol
B**D
I will definitely will love to buy this again too bad is out stock hopefully they will restock again 🙏
H**R
One of my favorite colors ever! Don't let the picture on the box fool you. If you're naturally a Dark Blonde, you get a beautiful vibrant shiny shade of teal. My local stores haven't had this in stock for quite some time so happy to find it online and at a lower cost.
J**S
Made my hair more purple than I expected but I still love it . Unfortunately it doesn’t last very long, but does fade very nicely. Toward the end it looks blonde with pinkish highlights. Got lots of compliments.
H**L
Be very careful with this dye. I’m highly competent, knowledgeable and experienced with both professional dyes and drugstore boxed dyes (my mom was a professional and taught me how to use the pro brands but I’ve been using boxed dyes in a pinch for years now) and even with a careful/skilled hand this dye turned my lighter ends (which were more damaged/open) black which I now have to correct. It’s a nice idea to get this shade from a boxed dye but I would stick to a salon/professional brand to achieve this colour.
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