Schwarzkopf Color Ultime Hair Color Cream, 5.28 Cocoa Red (Packaging May Vary)

True to colors and great variety of colors I love the it makes my hair feel soft and not dry like the rest of the hair color.

I was at a meeting, and I met a gal with this beautiful red hair, after talking a while I told her I loved her hair, great color. She told me about Schwarzkopf. Said she's been using for years. Well, I'd been bored with my 3 colors on my head. Gray(at the roots) brunette with blond highlights. for many years. Well I'm happy to say I'm now a red head, and even my son gave me a nice complement without asking. I love this color, Don't be afraid to try something different. It leaves your hair silky, smooth and soft. I feel sexy and 10 years younger. I'm a senior. Go for it girl!

Transitioning from a light brown base, I was a tad nervous about the outcome, especially with my hair's penchant for pulling orange or copper tones. But the results? Absolutely smitten!Three washes down, and it's as vibrant as day one, challenging the very definition of fade-resistant. But let’s talk about the unsung hero here: the conditioning treatment. Can we have a standing ovation, please? My hair hasn't felt this silky and lustrous in months, and that's saying something.I’m half-tempted to stockpile this little gem of a conditioner—yes, it's that good. Whether it was the rich, lasting color or the conditioner that swept me off my feet, I can't decide. But together, they're the perfect duo for anyone looking to add some pizzazz to their hair routine. Two boxes next time, for sure—long hair problems, am I right?

I can only get this color on Amazon and only when it's available! That stinks because I ve been using this color in my hairs for years and with my color it fades so well! Looking good for months. So disappointed in can only get it every once in awhile! That's the only reason why I gave it 4 stars.

This is a gorgeous hue, I was before I went grey. Lovely

The color that came out was lighter than the box depicted. Also, the color did not last as long as their other line.

Found on Amazon! I really really wanted to find this exact color, searched online in the stores near me, no one has it and I settled for the nearest color to this. I took it home and decided that it was the wrong shade of red for me. I wanted to color my hair immediately! So I returned that one and was glad to find out that Amazon had next day delivery for this item. Result is the quality of a salon color, it has a color boost, a conditioner that makes it healthy and shiny. The formula doesn't have the fumes like some haircolor does. I will order it again definitely.

Color is very nice