Z Natural Foods Organic Instant Coffee Powder - Rich Dark Roast Flavor, Arabica Instant Espresso Powder with Antioxidants to Boost Energy, Mood & Focus - Gourmet Instant Coffee in Resealable Bag, 3 lbs

This is an above average instant coffee with a very pleasant and smooth 'real' coffee taste and aroma. It does NOT taste like typical instant coffee. In terms of caffeine content it seems balanced, not too strong or too weak. It dissolves easily, just like it should. I order it because it is organic and third party verified by USDA. The price is fair for the quality you receive in my opinion. I am on my 7th order, enough said :-)

I purchase this for when I travel. I don't feel deprived in the least. Its flavor is smooth and full, though a little lighter than I normally drink. Even my "coffee snob" son commented on how great it is and said he wouldn't have guessed it was instant.

I am not a coffee snob, but I have had a few cups of coffee here and there that were sadly lacking. This coffee is delicious.

easy to make, taste good, stores well, stronger than most instants

Such a rich wonderful coffee. Really pleased with it. So easy, my coffee maker broke and I don’t feel like I’m downgrading by drinking instant coffee. I might even prefer it. Plus no mess, cleaning a coffee maker. I’ll keep it on the shelf with my tea, start the water and pick whatever I want.

it’s OK, but definitely not worth the price that they’re asking for

First time buyer who loves it so much that I ordered another right away after I tasted it. I cannot imagine my morning without it!

This coffee is very good and very tasty flavor of real coffee beans.