Description
🌱 Softness that cares—naturally fresh, consciously clean.
- PURE PLANT POWER - Harness the strength of 98%+ naturally sourced ingredients for a gentle yet effective softening experience.
- ECO CHIC PACKAGING - Sleek, smooth cap with engraved dosage lines in a fully recyclable HDPE #2 bottle—style meets sustainability.
- COLD WATER CHAMPION - Advanced deodorizing formula that works brilliantly in cold water, saving energy without sacrificing freshness.
- HE COMPATIBLE CONVENIENCE - Designed to work seamlessly with high-efficiency washers, ensuring optimal softness every load.
- VEGAN CRUELTY FREE CONFIDENCE - Feel good about your laundry routine with a product that’s 100% vegan and never tested on animals.
ATTITUDE Baby Fabric Softener offers 80 loads of plant and mineral-based softness with a new ergonomic cap for precise dosing. Made with over 98% natural ingredients, it features advanced deodorizing for cold-water washes, is HE compatible, vegan, cruelty-free, and packaged in an easily recyclable HDPE #2 bottle—perfect for eco-conscious families seeking effective, gentle laundry care.