

💄 Glow Up Your Feed with Dewy, Flawless Confidence!
wet n wild Photo Focus Dewy Liquid Foundation in Soft Ivory offers a lightweight, buildable coverage foundation that delivers a radiant, photo-ready finish. Formulated for normal to dry skin, it hydrates and smooths while minimizing pores. Available in 20 cruelty-free, vegan shades, this foundation blends seamlessly for all-day wear without white cast or heaviness, making it a top-rated, affordable beauty staple for diverse skin tones.






| ASIN | B082YPF7SN |
| Best Sellers Rank | #2,229 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #26 in Foundation Makeup |
| Customer Reviews | 4.5 4.5 out of 5 stars (12,998) |
| Item model number | 1111519 |
| Manufacturer | Markwins Beauty Brands |
| Product Dimensions | 1.1 x 1.38 x 3.62 inches; 0.29 ounces |
| UPC | 077802115195 |
B**E
Truly overperforms even higher end brands.
I am so picky about what touches my skin, but especially my face. This foundation overperforms, it has a really nice finish on older skin - and does not add to fine lines or wrinkles. It has a dewey subtble glow, and the shade I got matched shockingly well! I am super happy with this foundation. It has no scent, thank goodness, and does not feel heavy, cakey, or like I'm wearing too much makeup. I would say it has a medium coverage, and I can use it without concealer. I have mature, somewhat dry skin as I live in the desert - and this really nicely holds moisture, as well.
M**R
Lightweight, Good Color Match, and Quick-Drying
This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.
T**E
Love it! My favorite foundation
I’m a 47-year-old woman with combination skin. I don’t wear much makeup, usually only once or twice a week. I recently found this foundation at Walmart and bought it because I wanted something that matched my skin tone and covered up my redness. Redness is a major issue for me, and I recently started a popular prescription drug that helps with wrinkles and acne, which will make it worse. Before using this new prescription, I used the foundation, and a little goes a long way in covering my face. It doesn’t dry out my skin, and every time I wear it, people compliment my skin. I joke that it’s a cheap Wet and Wild foundation. My skincare routine is simple. I use a bit of an expensive moisturizer a few times a week. My skin isn’t perfect; sometimes it looks like a teenage girl’s skin. But this foundation works well for me. It might not work for everyone, especially if you have extremely dry skin. I do use a moisturizer and apply the foundation on top. Sometimes, I mix it with a little Cereve lotion, and it provides good coverage. I highly recommend this foundation for the price. I know there are better foundations out there, but if you’re a minimalist and prefer a more natural makeup look, this is a great choice. If you don’t like it, you’re not out much money. I haven’t had any issues with caking, drying out my skin, or flaking off. It doesn’t sit in my lines and wrinkles. A year later, I’m on my second bottle. I’m now 48! It does slightly sit in the skin, but if you want light coverage to hide some redness, I still recommend it. I’m using azelaic acid for my redness and Confidence in a Cream, Niacinamide, or Cereve PM lotion, along with a foam makeup pad. I don’t wear any other makeup. I tried a popular over-the-counter brand that I thought would work for me, but it broke out my skin. This never has except once I slept overnight with it on because I was so tired. I still highly recommend this foundation for those who just want simple coverage and an affordable price.
C**R
Works well overall!!!
Good product!!! I always use it with a moisturizer and it works good. On its own it can sometimes look slightly patchy, but it has light to medium coverage, it's thin but buildable, blends smoothly, color was a little yellow toned but still matched pretty well.
J**.
Great medium coverage
Really nice coverage. Amazing for the price ! Not thick and heavy . Is smooth and just enough coverage. Medium coverage, good for mature skin .
S**A
Good nothing amazing
Not bad, especially for $5. It’s super lightweight and buildable. Not dewy, which was fine by me and doesn’t melt down into the skin like I’d like. My biggest issue is that it smells chemically. Somewhat like acetone. Don’t love that..
N**M
Expensive feel and quality, bargain price.
I am a huge fan of this drugstore brand foundation and there’s no better price than on Amazon! I have seen 50% off this product at CVS and it’s still more than I pay on this site. The makeup, itself, feels like a much more expensive brand. You only need a small amount since it blends easily and with all the shades to choose from, it’s easy to find one that matches your complexion. I am a huge fan!!
K**A
Great bargain for Great coverage
Wet n Wild Photo Focus Dewy Liquid Foundation really surprised me. It goes on smoothly, blends easily, and gives a natural, healthy glow without looking greasy or heavy. It comes with an applicator wand, which actually is quite handy. I especially like it for mature skin. It doesn’t settle into fine lines and keeps my skin looking fresh instead of flat or cakey. Coverage is buildable from light to medium, perfect for everyday wear, and it lasts well throughout the day. For the price, this performs like a much more expensive foundation. Great finish, comfortable wear, and very flattering. I would absolutely repurchase.
A**Y
MUY BUEN PRODUCTO, RECOMIENDO AMPLIAMENTE..
S**Y
This product is extremely dewy and for a full cover foundation it's very light weight... I love it and will for sure buy it again... The price is a crazy good deal!!
H**D
I have been using this foundation for a few weeks now and I am very impressed with the results. It has a lightweight texture that blends easily into the skin, giving it a natural and dewy finish. It does not cake up or settle into fine lines, and it lasts for several hours without fading or oxidizing. It also has a pleasant scent that is not overpowering. The shade Bronze Beige is perfect for my medium-tan skin tone with warm undertones. It matches my skin very well and does not look too orange or pink. It also has SPF 15, which is a nice bonus for sun protection. The bottle is sleek and easy to use, with a spatula applicator that helps to dispense the right amount of product. The only downside of this foundation is that it does not have full coverage. It is more of a light to medium coverage that evens out the skin tone and hides minor imperfections, but it does not cover up dark spots or blemishes completely. If you are looking for a full coverage foundation, this might not be the best option for you. However, if you are looking for a natural and dewy foundation that enhances your skin's beauty, I would highly recommend this product.
P**0
Tengo piel grasa y aún así la base es hermosa, su consistencia y durabilidad, el tono es perfecto, puede ser construible ya que por si sola tiene cobertura de ligera a media
G**A
Soy blanca y pedí el Soft Ivory, (dewy lumineux) me quedo más blanco q los q normalmente uso, nada q no pueda solucionar con un polvo mas oscuro. La cobertura es muy buena aunq si eres de piel seca o madura como yo, no te va encantar.
Trustpilot
2 weeks ago
2 weeks ago