

How Brands Become Icons: The Principles of Cultural Branding
| Best Sellers Rank | #440,745 in Books ( See Top 100 in Books ) #357 in Advertising (Books) #1,272 in Marketing (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (126) |
| Dimensions | 6.42 x 1.08 x 9.4 inches |
| Edition | Illustrated |
| ISBN-10 | 1578517745 |
| ISBN-13 | 978-1578517749 |
| Item Weight | 1.29 pounds |
| Language | English |
| Print length | 288 pages |
| Publication date | November 1, 2004 |
| Publisher | Harvard Business Review Press |
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