Natural Instincts Demi-Permanent Hair Dye, 7 Dark Blonde Hair Color, Pack of 1

...you can leave this on longer so it will cover gray better. This is less damaging than permanent color. I use the dark ash blond for my light brown and blond and grey hair. I like the gentler smell of this color. I am sensitive to scents and this is very tolerable. It will appear a bit dark at first, but to get better coverage I have to leave on for 45 minutes. If you don't want that, go with permanent color like perfect 10. Their dark blond is warmer, but I like that formula and can tolerate the scent. I recommend natural instincts if you have never colored your hair before. Go a shade lighter or a shade very close to your hair color and follow the directions. If this works for you, great. But to cover my very white gray I have to leave it on longer. The color is very good for me. Do not be afraid to try it. Don't go too dark, err on the side of being too light, you can go darker next time if you wish. The color is very natural and so pretty. Limit the use of heat tools for longer lasting color. Shampoo less often if you can. Otherwise plan to use often to cover those roots. You do not want yellow or orange roots. A color is too warm if this happens. And we all know what white roots look like! With a hair color like this, you can get that youthful hair color back. I only use only at front hairline and the crown of my head to blend in with previously colored hair. I use a wide-toothed comb to ensure color is getting down to the root. Use as much as you and, don't skimp where you are applying it to saturate each strand. I also make sure my hair is free of hairspray, mousse, gel, etc. for best results. You don't have to, but it is best. Please do not stop making this. I also have sensitive skin and make sure to rinse it well. Do not color when you are in a hurry. I also use a microfiber towel on my hair. Save your best white towels for your body or your guests. I cannot emphasize how easy it is to use this color. When you color your hair regularly, you will get very good at it. Wipe up spilled hair color immediately. Don't get it on clothing, walls, bath rugs, etc. I sit in bathroom and play games on my phone to pass the time. I have no stress about it, it is just part of my routine. Good luck.

I know this product is not recommended for gray hair, but I like the fact that it will wash out gradually and I can recolor when I want, rather than seeing gray roots and having the difficulty of coloring my roots at home by myself. My hair is almost completely gray on the top, but underneath is mostly my natural light brown. I got the light blonde color because I was afraid of going too dark but will probably try the medium blonde next time. I only shampoo my hair twice a week so hopefully this will last more than 2 months. My hair came out very soft and manageable. Update: I would say this product lasted about 3 months, or 25 shampoos in my case. Of course, it’s difficult to say exactly how many shampoos since it gradually washes out. I still have some pieces of hair that held the color. Next time I color I will buy 2 boxes ( I have hair an inch or 2 past my shoulders ) and section my hair well. I had used one box and sort of dumped it on my head massaged it like a shampoo.

I wanted something that I could dye my entire head with that did not contain bleach or ammonia, so I didn't have to have every single strand like blonde, and this did the trick. It's the perfect base color to go back and highlight with a lighter blonde afterwards, without worrying about splitting your ends by dying your hair twice. No smell at all, very gentle, I left mine in for about 35 minutes, and it did the trick.

I am 51 and I have strands of gray in my hair. I really don’t want to have to do a full permanent dye job because I think it will affect the texture of my healthy hair. So I’ve been experimenting with different options. I have spent $300-400 a pop to get a haircut and color at a professional place more than once. And I really don’t think it looks that great and it’s very expensive. So I started experimenting at home and I love this stuff. It’s amazing. It won’t cover your gray completely, but it will revive your hair significantly. So this is what I’ve been doing. My natural color is light brown. I take a dollar store permanent brown dye and I just take a little teeny bit in my finger and I actually paint the individual hairs that are gray that I hate. (The ones I really don’t want to show.) Then a few few days later, I apply one of these demi-permanent dyes all over my head. Keep in mind these dyes will not lift color. So it’s going to go on top of whatever color you are. I buy the blonde shades because if I get a brown shade and put it on my light brown hair, it actually makes my hair too dark. So I have tried medium blonde, and medium golden blond. The pictures here show medium golden blonde over light brown hair. The medium blonde itself made my hair a little more brown, but still light brown. If you are starting with blonde hair, you’re going to get a very different color. The dye washes out over the course of about a month and a half. I use hot water and shampoo my hair almost every day and it lasted a month and a half with me doing that. If you don’t want to damage your hair, but you need to refresh your color every six weeks and cover some gray, this is definitely the way to go.

Finally. A warm shade that is neither orange nor yellow. I don’t know how it fades yet, but it is beautiful so far. It does not cover grey well, as expected. I used it on dyed, light ash brown hair and it added a nice warmth to it. True apple red tones. Just what the doctor ordered.

I love it very gentle on hair and easy to use.Natural ,soft and silky. Will buy again

The color is very inaccurate. Very dark and let my hair dry.

Love this non damaging color. It makes my hair shine and feel thicker. Have used it for decades. I combine a few colors together to get a custom color for my skin tone and eye color.

My hair is naturally an ashy medium blonde. I don't need grey coverage. I've been playing a little bit with 6RR of the same line for the past few months, and as the color was slowly fading after a couple of months, I've decided to try a lighter shade to maintain the rosy gold I had left on my hair. Used 7RG last night. Used 2 boxes as my hair is getting insanely long. The formula is more liquid than the 6RR (auburn). But the results are better than I expected! A nice rose gold, shiny. We'll see how it will fade away! Note: if you have dark hair, this shade won't do much for you. You can't expect your hair to become this shade unless you lighten it up first! I've seen a few comments here about dark brunettes disappointed by the color... and it's normal. Either use a darker shade made for darker hair, or get your hair lightened first (I recommend a professional for this). Will buy again once the price comes back down.

I really like this hair colour. My hair was professionally highlighted for years, but I wanted something different and easier to manage. Application was easy. It does come out much darker than expected but lightens with a few washes. I also used a blue shampoo to tone down any red. My hair feels much healthier. It blended my roots to the rest of my hair perfectly. I do have some greys, it did colour them but as a highlight. If you have a lot of grey I’m not sure this would be your best option.

I love this product, but it just would not color my roots, I left my hair as long as I could without washing it before coloring. it seemed to do the trick......and I also leave the product on for half an hour..after coloring it seemed to make my hair lank and greasy till I washed it again...the roots still wash out faster but at least it is there to start....other than that the colour is great...

Beautiful colour, just what I was looking for ... soft strawberry blond with just a hint of pink. My only complaint would by that it is very runny when applying.

I had never had a such moisturizing product before. My hair just loved it -- Usually, permanent hair dyes leave my hair super dried and ugly, but not this one. However, as you can see on the picture, it didn't cover my root -- which is very frustrating, because I bought 2 boxes to make sure. On the other hand, the color is not exactly as it depicted, but it is beautiful anyway.