Revlon Permanent Hair Color, Permanent Hair Dye, Colorsilk with 100% Gray Coverage, Ammonia-Free, Keratin and Amino Acids, 43 Medium Golden Brown, 4.4 Oz (Pack of 3)

I’ve been using this Revlon ColorSilk dye for years and keep coming back to it. The blue black shade is rich and deep—perfect if you want something bold but not too intense. It gives great gray coverage and the color actually lasts without fading quickly. What I love most is that it’s ammonia-free, so there's no harsh smell and it doesn’t leave my hair feeling overly dry or damaged. The bond repair complex and conditioner make my hair feel soft and healthy after coloring, which is rare for a boxed dye. Also, the 3-pack is such a good deal. I always have extra on hand for root touch-ups or refreshes, and it saves me a trip to the store. Simple, affordable, and it works—can’t ask for much more!

Does not cover gray well. The color however is beautiful.

After trying ZILLIONS of red hair dyes from just about every brand imaginable (from the cheapest to the spendiest) this is my go-to for color that really POPS without looking incredibly "metallic" or otherwise far afield from anything nature could possibly produce. (At least not on medium-to-dark hair. If you applied it to lighter hair, it would look utterly artificial - which is great, if that's what you're going for.) I always let this product process a looooong time. (As much as an hour following complete application.) Because naturally darker hair requires significant lift (chemical lightening of your natural hair color) to create a more porous and "grabby" surface on which to deposit the chemical color (in this case, bright auburn), you want to ensure the mixture doesn't fully oxidize (develop/process) PRIOR to application. (The reason for this is that most of the chemical "lift" or "pull" comes early in the oxidation process.) In other words, if you mixed your color with the developer and then let it sit in the bottle for 20 minutes before application, you'd get much less lift, which also means you'll get a dramatically more subdued deposit - not nearly as vibrant a result. The tricky part is that the mixture oxidizes very quickly. So, unless you have fairly short hair (which I obviously do not), by the time you get past treating your roots, the product is mostly oxidized. (Again, this means less lift and therefore less availability to deposit.) To prevent this, I mix only half of the product at a time (using a separate application bottle). I use the first half of the bottle to treat my entire hairline (front to back) followed by the crown, temples (these are most visible areas for root-show), and then the remainder of my head. (At this point, I'm ONLY aiming for my roots - the healthiest and therefore most deposit-resistant portion of your hair.) Only after I've completely covered my roots do I mix the remaining half of the product for the rest of my hair. I use a small portion to re-treat the most deposit-resistant portions of my hair (the front of my hairline and temples where I have some graying areas) working downward from the roots to cover as much of my hair as possible. As I near the end of the product, I add a teaspoon or so of water to thin it out and get the last of it out of the bottle. (Since your ends are always more damaged than your roots, the mixture doesn't have to be as concentrated to do its job, so it's perfectly okay to dilute it with a little water.) Because this particular color is VERY vibrant (unnaturally so - they don't call it "bright auburn" for nothin') I use dish-washing soap (horror, I know, lol) to shampoo it out of my hair. (I shampoo it 3x in a row, followed by my regular conditioner, resulting in the color you see in the photo for this review.) Like all reds, this red will not remain rich or vibrant with repeated washings. (Red hair dyes have smaller color molecules than blonde or brunette shades, making it harder for the hair to hold on to the chemically deposited color, which means much faster fading.) Comparing the staying power of blondes and especially brunette shades to red ones is an apples-to-oranges affair, so given this is a very "true" red, it performs as expected for its category and class. (This is about the cheapest hair color you can buy.) This said, it has less lift than most other boxed brands (which also means it's less harsh and less damaging), but this can be overcome with the approach I've described above. (Double applications of non-fully-oxidized product to lift-and-deposit-resistant areas.) As you can see, with strategic application and extended processing times, this product delivers gorgeous shine and excellent gray coverage. (Keep in mind that you're looking at hair that is super, super healthy to begin with since I shampoo only 2-3x per month, RARELY blowdry or use hot-tools, or even apply any styling products.) If you begin with damaged or otherwise non-lustrous hair, you won't get the same level of shine - this isn't a miracle product, after all - but I bet you could still get really beautiful results!

I've been using this brand and color for years with success. Unfortunately finding this exact color available is getting difficult, but this seller has it--thank you!

Have used this brand for years and gradually lightened the shade from 52 to 51 about 4 years ago to soften the brown in my hair and cover the grey. My hair has changed with age and my body chemistry and i could pay much more for the basics that i need, but this product will last me around 3-4 weeks and just works. The conditioner is really very good, IMHO, not sure who's it is that they include but it is thick and leaves my hair silky. Best i have seen and better than some i have used. All in all, am happy and would recommend.

Great price

Super easy and clear directions, and turned out exactly how I was expecting:) my hair was already very light so I left it in just under 10 minutes and it was done.

This is a very good color for women it's nice to find it online because it's hard to find it in the store.

almost spoiled my color. way darker

Me encanta este producto se los recomiendo hidrata nuestro cabello no lo maltrata cobertura de canas 💯 color que perdura en el cabello.solo doy una pequeñita recomendacion o este caso un pedido no enviar los pedidos con CTT porque no cumplen con la entrega a el día correspondiente dice que llegan al sitio de entrega y el cliente no está y es mentira pierde uno el tiempo esperando los en casa después debe uno ir a recoger a la Loja me parece una irresponsabilidad de su parte y una falta de respeto con los clientes porque puede un día esperando y nunca llegan por favor tomar precauciones con las entrega en este caso con ctt

Was anxious it would come out too dark but on my mousy brown roots hair it came out perfect! A true no-red auburn leaning more towards deep copper :-) Just what I wanted :-)

Highly recommend

Works great