Better’n Ur Lashes Organic Mascara (BROWN) | 100% Natural | Made w Certified Organic Ingredients | Non GMO | Hypoallergenic for Sensitive Eyes | Length & Volume | Vegan | Cruelty Free

Having good ingredients that aren't toxic is really my first priority with things I put on and in my body, so I search for that before anything else. Remember, everything you put on your skin is absorbed into your blood stream, don't underestimate that! And the eye area is very delicate I've tried a few others, and some were smearing around under my eyes, and seemed too dry... I like this the best of any I've tried. when I first got it I was NOT happy with the tiny looking little brush, it seemed weird! But the more I got used to it, the better I liked it... the application works better as I do a smaller section at a time, and it never seems to get on my eyelids or under my eyes like the other ones I've tried. It stays on well too! I haven't had it in the summer, so I'm not sure how it would do in water or at the beach, but at night I have to use soap and water (or makeup remover oil) to get it off, so it doesn't just run off with water. Very pleased!PS: i'm not one to worry about having really long big thick lashes for daily use... maybe for a special event, so this is great everyday wear. It doesn't look like spider eyes! But i think if I went back and applied another coat or two they would get longer and thicker as well for more dressy occasions.

After months of use I can say that this is the most natural and moisturizing for mature lashes. I have tried at least a hundred different types.

Love this! Cleanest mascara brand I could find! As someone with alot of allergies to this I needed to find a good mascara that was plant based and fragrance free. Works well! Notice a small plant like smell but I've gotten used to it and doesn't bother me and I'm not sensitive to it at all. Wore it for my sister's wedding! Beware if you cry though bring tissues to dab your tears cause I had to use my hands to keep from looking like a raccoon. But if you are cautious it works well!! Most of the time I where it and completely forget it's on. And as a previous not makeup wearer that says a lot!! Had some truly hilarious moments at night before bed where I yawn and rub my eyes and surprise 🦝 face 😂 because I forgot I was wearing it.Comes of easily with water and tissues or cu-tips which is AMAZING for someone who doesn't want the hassle of scrubbing makeup off your eyes at the end of the day!!

I was excited to try this mascara since I usually use the other one they make, the natural lash mineral one, but this one has an issue with my eyes. This one goes on the same as the other one but it makes my eyes water and then immediately a burning follows. The pros: it is a natural product according to the label, it does not give me raccoon eyes, it doesn't flake much at all so its ideal for contact lens users, and it washes off easy enough with standard makeup remover. The cons: it burns my eyes, it has a very standard applicator like ones in the 99 cent store tubes, and it doesn't go on very thick. Now, these are cons to me, other people might view them as pros, who knows.. I just don't prefer it, especially for the price. I do like the other one they have aforementioned above becasue it does not burn my eyes.. The worst part about this product is when I reached out to the seller (owner) she told me "As to the other one burning your eyes, you are probably sensitive to an ingredient. It happens, even with natural products" Ya, no kidding, we all know this, it was just a really dismissive response I though.

I won't order it again. It seemed okay until I cried, and then it got into my eyes and burned, making my eyes hurt badly and turning my eyes red. So I used eye drops to soothe, which only made more mascara get in my eyes. I have used plenty of mineral-based mascaras that do not burn when they get into the eye. This was an exceptional disappointment.

The color is perfect, but for something that goes near your eyes, it hurts like acid. Also, it isn't waterproof, and that was the other thing u wanted out of it.

The thing I liked most about Fifth & Skin organic vegan non toxic mascara and eye brow pencil makeup was the peace of mind I felt knowing their products are safe. Also that their products met my expectations; the color was true to advertisement and was easy to apply. I used the organic mascara and eye liner pencil to enhance the beauty of my eyes without the use of harmful ingredients. I would definitely repurchase and recommend Fifth and Skin products to others.

I can't write enough about how much I love this mascara. I first purchased it for it's safe/natural ingredients and with how well it works, it makes me wonder why other mascara has to be made from chemicals and other garbage. This stuff goes on super smooth, lengthens and thickens my lashes and looks really, really good. It wears extremely well, barely any smudging by the end of the day. I am used to using yves saint laurent mascara, Origins mascara and some drugstore brands and I always have smudging under my eyes - I was starting to think it was just me and my skin. I highly recommend this mascara! Oh, also - I almost always have eye watering and burning with other mascaras and not this one at all - even after a hard workout and sweat gets into my eyes while wearing it.