---
product_id: 8589143
title: "Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech)"
brand: "peter shankman"
price: "€ 28.33"
currency: EUR
in_stock: true
reviews_count: 11
url: https://www.desertcart.ie/products/8589143-customer-service-new-rules-for-a-social-enabled-world-que
store_origin: IE
region: Ireland
---

# Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech)

**Brand:** peter shankman
**Price:** € 28.33
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech) by peter shankman
- **How much does it cost?** € 28.33 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/8589143-customer-service-new-rules-for-a-social-enabled-world-que)

## Best For

- peter shankman enthusiasts

## Why This Product

- Trusted peter shankman brand quality
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## Description

Full description not available

## Images

![Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech) - Image 1](https://m.media-amazon.com/images/I/41yhpaLweQL.jpg)
![Customer Service: New Rules for a Social-Enabled World (Que Biz-Tech) - Image 2](https://m.media-amazon.com/images/I/51J82H3d7yL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Learn from an innovator and an implementor
  

*by D***G on Reviewed in the United States 🇺🇸 on March 4, 2011*

Pete Shankman's brand is all about helping people and this book follows that tradition first started by Help A Reporter Out.  I'm a big HARO fan, so I was eager to read this book right when it came out (though I've been quite disappointed with HARO lately because of customer service).This isn't written by someone who talks about social media and leads expensive motivational seminars, but by someone who does Social Media and is immanently successful at it.  Through use of personal and industry anecdotes, Shankman lays the ground work for decision makers to see the value of Social Media and more importantly, the risks of not getting involved in it.  The fact is that Social Media impacts every brand and industry, the only question becomes the degree and your impact.The book assumes a basic understanding of social media tools such as Facebook and Twitter and specifically applies them to serving your customers and potential customers.  If you are already doing customer service via Social Media, you'll find this book more of a review of what you already while  providing a few specific insights and jumping points for ideas.  The audience of this book is a decision maker who needs a business case and budgeting for a social media team.As a board member of my local Social Media Club, this is a book I often recommend to curious business leaders wanting to do "that Facebook and Twitter thing".  I might even use a few of his tips and tricks to solve some of my Help A Reporter Out problems!

### ⭐⭐⭐⭐ 







  
  
    Inspiring two-way dialogue at each customer's pace
  

*by T***S on Reviewed in the United States 🇺🇸 on August 7, 2012*

I read this book when I went to work for a company that offers a complete platform of social media tools. While they are a technology company, they recognize the importance of community management tactics to motivate people to use those tools. One strategy they focus on is building off of the community's current usage of Facebook, LinkedIn and Twitter to establish their own social media platform where they then own the data. I read Peter Shankman's book to learn more about this transition from current social media usage to more sophisticated social programs.I liked how Shankman uses social tools to expand and accelerate customer service activities that he was doing already. In that way his recommendations are very organic. He emphasizes the importance of familiarity and making customers comfortable by starting with tools and sites they use already ... then gradually moving them to more interactive behaviors until you have online dialogue and 2-way communication.I liked this book because of that focus on moving from the familiar to newer tools and behaviors. So often organizations fall in love with their new website designs and technologies but wonder why customers don't automatically move to that new platform. Shankman lays out a more common sense process here that enables customers to transition at their own pace.

### ⭐⭐⭐⭐ 







  
  
    Excellent Material For Lots Of Businesses
  

*by N***Y on Reviewed in the United States 🇺🇸 on January 17, 2011*

As a counselor, trainer, and author, I wasn't sure if this book would be a great help for me. But I quickly learned that there is a ton of good information about customer service. Information that I've never learned and probably would have made many mistakes. The biggest thing: Don't worry so much about the technology, worry about the message!

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-17*