---
product_id: 7979849
title: "Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer"
price: "€ 13.60"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.ie/products/7979849-customers-for-life-how-to-turn-that-one-time-buyer
store_origin: IE
region: Ireland
---

# Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

**Price:** € 13.60
**Availability:** ✅ In Stock

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- **What is this?** Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
- **How much does it cost?** € 13.60 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/7979849-customers-for-life-how-to-turn-that-one-time-buyer)

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## Description

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer [Sewell, Carl, Brown, Paul B.] on desertcart.com. *FREE* shipping on qualifying offers. Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

Review: This book can change your business. - This was required reading for one of my MBA classes years ago. I still recall many of the observations and recommendations concerning customer service that are applicable to any business situation. I bought this book as a gift for a young friend of mine who just started a job as a car salesman. I thought it was perfect for hims as this book was written by the third generation owner of one of the most successful car dealerships in the Fort Worth/Dallas area. Sewell's philosophy is not to do whatever it takes to make a sale, rather, do what ever it takes to make a lifetime customer. I highly recommend this book for anyone who owns their own business or deals with customers of any kind. (don't we all?) This may be the best book you've ever bought.
Review: Anyone in the sales and service business, especially the car business... This is a "MUST" read! - I personally choose this 5-Star rating because it all the notes and plays ALL the right cords. It's BETTER to under promise and OVER-DELIVER is a message that I immediately took away from the outset. AND, yes... EVERY employee needs to be empowered and in a position to resolve customer complaints. It makes the customer feel cared about and attended to without all the drama and hassle generally associated with satisfying their concerns. The most important message that I took away is the one that says "Measure everything.) Actually, I do this now and have during my entire business career even when my superiors couldn't always understand why. Most saw it as a symptom of my obsessive compulsiveness. I saw it as my yardstick for making logical decision making (tweaking) in order to better improve. As has been said, "You cannot manage what you cannot measure." Carl and Paul validated this or me in words that anyone can certainly understand. - Want to improve your companies bottom line, customer satisfaction and overall ROI? - Then BUY this book!!!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0385504454 |
| Best Sellers Rank | #58,223 in Books ( See Top 100 in Books ) #31 in Customer Relations (Books) #144 in Sales & Selling (Books) |
| Customer Reviews | 4.7 4.7 out of 5 stars (539) |
| Dimensions  | 5.43 x 0.51 x 8.23 inches |
| Edition  | Revised |
| ISBN-10  | 9780385504454 |
| ISBN-13  | 978-0385504454 |
| Item Weight  | 6.8 ounces |
| Language  | English |
| Print length  | 240 pages |
| Publication date  | November 19, 2002 |
| Publisher  | Crown Currency |

## Images

![Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer - Image 1](https://m.media-amazon.com/images/I/81GXkzr6sEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ This book can change your business.
*by P***E on January 1, 2016*

This was required reading for one of my MBA classes years ago. I still recall many of the observations and recommendations concerning customer service that are applicable to any business situation. I bought this book as a gift for a young friend of mine who just started a job as a car salesman. I thought it was perfect for hims as this book was written by the third generation owner of one of the most successful car dealerships in the Fort Worth/Dallas area. Sewell's philosophy is not to do whatever it takes to make a sale, rather, do what ever it takes to make a lifetime customer. I highly recommend this book for anyone who owns their own business or deals with customers of any kind. (don't we all?) This may be the best book you've ever bought.

### ⭐⭐⭐⭐⭐ Anyone in the sales and service business, especially the car business... This is a "MUST" read!
*by B***T on July 22, 2013*

I personally choose this 5-Star rating because it all the notes and plays ALL the right cords. It's BETTER to under promise and OVER-DELIVER is a message that I immediately took away from the outset. AND, yes... EVERY employee needs to be empowered and in a position to resolve customer complaints. It makes the customer feel cared about and attended to without all the drama and hassle generally associated with satisfying their concerns. The most important message that I took away is the one that says "Measure everything.) Actually, I do this now and have during my entire business career even when my superiors couldn't always understand why. Most saw it as a symptom of my obsessive compulsiveness. I saw it as my yardstick for making logical decision making (tweaking) in order to better improve. As has been said, "You cannot manage what you cannot measure." Carl and Paul validated this or me in words that anyone can certainly understand. - Want to improve your companies bottom line, customer satisfaction and overall ROI? - Then BUY this book!!!

### ⭐⭐⭐⭐⭐ Life wisdom
*by W***2 on August 16, 2024*

Although this book was in the late 80's and about the car business, it applies to so much more. Be it a business, friendship or just living life, this book applies to all facets in life. A most excellent way to make the most of your life.

## Frequently Bought Together

- Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
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- Raving Fans: A Revolutionary Approach To Customer Service

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-22*