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People Aren't Robots: A practical guide to the psychology and technique of questionnaire design : Pettit PhD, F. Annie: desertcart.co.uk: Books Review: Short, practical, and based on solid experience - If you're doing a survey, do yourself a favour and read this engaging little book. Annie Pettit is a leading Canadian survey methodologist, with awesome qualifications: she's got a PhD, and has been awarded the honour of Fellow of Canada's most prestigious market research and customer insight professional association, MRIA. More importantly for us, her readers: She's realistic, humorous, and has a lovely simple writing style. In this charming little book, she's put together lots of practical tips for designing a decent questionnaire that real people can answer accurately. You can easily read it in a couple of hours, and if you follow her advice you'll get much better results from your survey. Review: Great book, very much to the point - (You beat me to it Caroline, I finished the book this morning:) Great book, full of practical advice. It's very short (50 pages), but very much to the point.
| Best Sellers Rank | 94,526 in Books ( See Top 100 in Books ) 2 in Research Methods 64 in Under- & Postgraduate Student Guides 13,673 in Social Sciences (Books) |
| Customer Reviews | 4.8 out of 5 stars 29 Reviews |
C**T
Short, practical, and based on solid experience
If you're doing a survey, do yourself a favour and read this engaging little book. Annie Pettit is a leading Canadian survey methodologist, with awesome qualifications: she's got a PhD, and has been awarded the honour of Fellow of Canada's most prestigious market research and customer insight professional association, MRIA. More importantly for us, her readers: She's realistic, humorous, and has a lovely simple writing style. In this charming little book, she's put together lots of practical tips for designing a decent questionnaire that real people can answer accurately. You can easily read it in a couple of hours, and if you follow her advice you'll get much better results from your survey.
W**N
Great book, very much to the point
(You beat me to it Caroline, I finished the book this morning:) Great book, full of practical advice. It's very short (50 pages), but very much to the point.
J**T
Shorter than expected
Not quite as detailed as I'd hoped, but more than enough to help with an academic project. A lot if it is rather obvious, but it does have a few nice insights that I'm likely to cite in the future.
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