Export & Import - Winning in the Global Marketplace: A Practical Hands-On Guide to Success in International Business, with 100s of Real-World Examples

Excellent value for money, solid practical advice and checklists to start exporting your company's products and services overseas, while avoiding the most common mistakes.As a longtime international sales and business development manager at various companies I heard about this book only recently on a LinkedIn group. Canadian companies seem reluctant or fearful of exporting (other than to the USA) and end up with all their revenue stream 'eggs' in one vulnerable basket.Export & Import shows you why you should export and then gives you a clear set of actions and checklists to identify suitable export markets, find distributors and dealers, price your product correctly and make better margins than you do in your domestic market.It also shows you the pitfalls in dealing with different cultures and timezones and helps you avoid them. This is not some academic 'market penetration strategy', it is a solid set of common-sense actions to successfully export (and import) backed up with lots of examples and stories from the author's war chest of experience. It's a cheap way to learn from other people's mistakes.I would like to see more detail on things like INCO terms , letters of credit and the new US (and Canadian) Foreign Corrupt Practices Acts but there are plenty of pointers to information on the web for everything from country profiles to market analysis and much more.It's a very readable 'What they didn't teach you at business school about Exporting' book. I like it.

I bought this book about import & export written by Leif Holmvall and I must say it is fascinating from the very first page. It is incredible how Leif can concentrate a high volume of information in clear and concise phrases and eventually come to useful conclusions that help the reader take the next steps in the right direction. This is definitely the best book I bought on this subject ever. Easy to read as well.

I have taught higher education international business and marketing courses for over 21 years. During this time I have used or reviewed numerous texts for several levels of instruction in international business, marketing, export/import and international negotiations. Most of the texts used in colleges and universities today tend to be academic, theoretical and can cost a student upwards of $200.There is a vast need for export/import texts and ancillary teaching materials to satisfy the needs of corporate/executive training, seminar/workshop, community college, small business development and international trade center markets, as well as the university level.In my professional opinion, I believe that, in its class and price range, Export & Import: Winning in the Global Marketplace by Leif Holmvall is the best book on today's export/import book market. It is far superior to export/import books produced by government agencies, other authors and publishers.The major strengths of this text (and soon to be available teacher's handbook, Power Point presentations, group work exercises and exams) is its clarity, conciseness, ease of reading, excellent illustrations and graphics, practical hands-on approach, supported by real world examples. This book will serve both the beginner and the seasoned export/importer as a valuable, comprehensive, text and reference guide. This book reflects the world-wide experience and entrepreneurship of the author as a successful practitioner and not that of merely a theoretician.Gene J. MalvinoProfessor (retired) International Business and Marketing,Small Business Development and International Trade Center Export Business Coach

In these competitive times a sound export policy is a distinguishing factor between companies and is the road to success.In his book, Holmvall provides us with the keys to successful international business thanks to his more than forty years of experience, providing practical examples which we can apply to our daily dealings.I have been working in exports for over ten years and this book has become an irreplaceable source of guidance for me to which I constantly return for expert advice.I believe "Export & Import - Winning in the Global Marketplace" to be an indispensable guide for any export department and it should be compulsory reading at all universities and international business schools.Javier PérezSales DirectorMarkleen T.

Living in Japan, I have been involved in exporting and developing overseas markets for over two decades and found EXPORT & IMPORT, Winning in the Global Marketplace a great confirmation of many of my activities. For me it took at least 10 years to learn what is explained in this book. For anyone interested expanding overseas, it is a valuable resource to get started successfully and quickly.In spite of my experience, I learned two points made in the book that was of critical importance. One is to learn the current user pricing of your product in the market you wish to sell in. Second is to evaluate the different distribution methods in that market to reach the target user and how to calculate margins. Too many companies (including mine), simply export and have no idea what the user pays for the products.Good job Leif!!