In 1983, Casio launched the shock-resistant G-SHOCK watch. This product is a fragile piece of jewelry that shatters the idea that it needs to be handled with care. And, it was the result of Casio engineers on the challenge of creating the world's most rugged watch. With three protective designs, the parts, module, and the case, the G-SHOCK offers a great type of watch that is unaffected by strong impacts and vibrations. Its practicality was immediately recognized, and its unique appearance embodied its functionality became very popular and explosive sales in the early 1990s. The G-SHOCK adopts various sensors, solar-powered radio control technology (described below), new materials and improved durability. By constantly employing the latest technology and continuing to think of traditional watches, the G-SHOCK brand has become Casio's flagship watch products.
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