--- product_id: 65375921 title: "Leading Digital: Turning Technology into Business Transformation" price: "€ 39.30" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.ie/products/65375921-leading-digital-turning-technology-into-business-transformation store_origin: IE region: Ireland --- # 4.4/5 star rating from 570 reviews 400+ global firms studied Comprehensive 2-part digital transformation framework Leading Digital: Turning Technology into Business Transformation **Price:** € 39.30 **Availability:** ✅ In Stock ## Summary > 🚀 Transform Today, Lead Tomorrow: Your Blueprint for Digital Mastery ## Quick Answers - **What is this?** Leading Digital: Turning Technology into Business Transformation - **How much does it cost?** € 39.30 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/65375921-leading-digital-turning-technology-into-business-transformation) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Actionable Playbook:** Step-by-step guide to invest smartly and govern your digital initiatives for maximum impact. - • **Data-Driven Insights:** Leverage research-backed principles from 400+ firms including Nike, Burberry, and Lloyds Banking Group. - • **Cross-Industry Relevance:** Essential for executives across finance, manufacturing, pharma, and beyond—digital mastery is universal. - • **Future-Proof Your Leadership:** Stay ahead of the curve with insights that prepare you for the accelerating pace of digital change. - • **Master Digital Transformation:** Unlock proven strategies from top global companies to lead your industry’s digital future. ## Overview Leading Digital offers a research-driven, practical framework for executives to harness technology and drive business transformation across traditional industries. Based on a study of over 400 global companies, it delivers actionable strategies to enhance customer engagement, optimize operations, and govern digital initiatives—making it an essential guide for leaders aiming to thrive in the digital economy. ## Description Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital , authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Review: Fascinating account of what lies ahead - This book has significantly aided my understanding of why digital transformation matters and offers great examples of leading organisations that currently benefit from their own transformation. More importantly, the authors have predicted that this will only rapidly increase and is likely to create a lot of exciting opportunities in the future. As a professional working in business advisory, this book has clearly articulated why the pace of digital transformation will continue to increase and the potential dire consequences for those businesses that don't embrace it and be part of the journey. The book is very well structured, easy to read and will be reference companion for the coming months and years ahead to support any form of decision making or business cases for investment. Review: A must read for today's executives on digital transformation - A critical book for executives on the transformative power of technology. The book is packed full of examples from across industry sectors on the applications of digital to enhance the customer experience, build new business models and improve operation. Westerman gains massive points from me for evidence in the book that digital is connected with greater revenue efficiency and profitability. Overall the book is a very pleasant read and the concepts are presented in a way that will appeal to digital novices and experts. I've dropped one star for two reasons. 1) The longevity of this topic. Digital is fashionable at the moment and I think the case studies in the book will age quickly and become irrelevant for tomorrow's leaders. 2) There are better books on the topic of business change (XLR8 by John Kotter for example) and this is a crucial element of digital transformation Despite one dropped star, this is a must read for executives in any line of business. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 295,591 in Books ( See Top 100 in Books ) | | Customer Reviews | 4.4 out of 5 stars 570 Reviews | ## Images ![Leading Digital: Turning Technology into Business Transformation - Image 1](https://m.media-amazon.com/images/I/71IiO0nREJL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Fascinating account of what lies ahead *by A***M on 12 November 2015* This book has significantly aided my understanding of why digital transformation matters and offers great examples of leading organisations that currently benefit from their own transformation. More importantly, the authors have predicted that this will only rapidly increase and is likely to create a lot of exciting opportunities in the future. As a professional working in business advisory, this book has clearly articulated why the pace of digital transformation will continue to increase and the potential dire consequences for those businesses that don't embrace it and be part of the journey. The book is very well structured, easy to read and will be reference companion for the coming months and years ahead to support any form of decision making or business cases for investment. ### ⭐⭐⭐⭐ A must read for today's executives on digital transformation *by D***Y on 16 January 2015* A critical book for executives on the transformative power of technology. The book is packed full of examples from across industry sectors on the applications of digital to enhance the customer experience, build new business models and improve operation. Westerman gains massive points from me for evidence in the book that digital is connected with greater revenue efficiency and profitability. Overall the book is a very pleasant read and the concepts are presented in a way that will appeal to digital novices and experts. I've dropped one star for two reasons. 1) The longevity of this topic. Digital is fashionable at the moment and I think the case studies in the book will age quickly and become irrelevant for tomorrow's leaders. 2) There are better books on the topic of business change (XLR8 by John Kotter for example) and this is a crucial element of digital transformation Despite one dropped star, this is a must read for executives in any line of business. ### ⭐⭐⭐⭐⭐ Refreshing business perspective on digital transformations *by D***D on 8 October 2018* Really good book that outlines in practical terms how a digital transformation should occur to achieve maximum benefits. Enjoyed how digital and technology are seen as enablers and not the end in itself to grow sales and profitability. Buzzword and jargon-free. Refreshing read. ## Frequently Bought Together - Leading Digital: Turning Technology into Business Transformation - The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) - Driving Digital Strategy: A Guide to Reimagining Your Business --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ie/products/65375921-leading-digital-turning-technology-into-business-transformation](https://www.desertcart.ie/products/65375921-leading-digital-turning-technology-into-business-transformation) --- *Product available on Desertcart Ireland* *Store origin: IE* *Last updated: 2026-08-02*