---
product_id: 634461467
title: "QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L BRAVIA Theater Bar 9 Sound Bar"
brand: "sony"
price: "€ 7741.83"
currency: EUR
in_stock: true
reviews_count: 8
category: "Sony"
url: https://www.desertcart.ie/products/634461467-qd-oled-77-inch-bravia-xr-a95l-series-4k-ultra
store_origin: IE
region: Ireland
---

# 77-inch QD-OLED 4K display 360 Spatial Sound Mapping with Dolby Atmos Cognitive Processor XR for lifelike picture QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L BRAVIA Theater Bar 9 Sound Bar

**Brand:** sony
**Price:** € 7741.83
**Availability:** ✅ In Stock

## Summary

> 🎬 Elevate your home theater game with Sony’s smartest, sharpest, and most immersive 77-inch masterpiece!

## Quick Answers

- **What is this?** QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L BRAVIA Theater Bar 9 Sound Bar by sony
- **How much does it cost?** € 7741.83 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/634461467-qd-oled-77-inch-bravia-xr-a95l-series-4k-ultra)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Google TV with Voice Control:** Seamlessly access all your favorite streaming apps and control your entertainment hands-free with Google Assistant and Apple AirPlay support.
- • **Cinema-Quality Surround Sound:** Feel every scene with 360 Spatial Sound Mapping and industry-leading formats like Dolby Atmos, DTS:X, and IMAX Enhanced for a theater-grade audio experience.
- • **Designed for Gamers & Streamers:** Optimized for PlayStation 5 with exclusive gaming features and ultra-smooth motion clarity, ensuring you never miss a frame or detail.
- • **Immersive 77-inch QD-OLED Display:** Experience ultra-vivid colors and pure OLED blacks on a massive 4K canvas that transforms your living room into a cinematic sanctuary.
- • **Cognitive Processor XR Intelligence:** Harness Sony’s cutting-edge processor that replicates human vision for unparalleled contrast, brightness, and natural color depth.

## Overview

The Sony QD-OLED 77 inch BRAVIA XR A95L Series is a premium 4K Ultra HD Smart TV featuring a revolutionary QD-OLED panel paired with the Cognitive Processor XR for lifelike picture quality. It offers Google TV with voice control, supports Dolby Vision HDR, and delivers immersive 360 Spatial Sound Mapping with Dolby Atmos and DTS:X. Designed for both cinephiles and gamers, it includes exclusive PlayStation 5 enhancements and a sleek, minimalist design that fits seamlessly into modern living spaces.

## Description

desertcart.com: Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L BRAVIA Theater Bar 9 Sound Bar

Review: Best TV picture I have ever seen. - This TV replaces an older 60" plasma TV. The new TV is a 65" OLED with boosted brightness. The color is fantastic. It blows my old plasma TV away. I have never seen reds, oranges, yellows, greens and blues so vibrant before. You can also see subtle color differences between objects. Red on red doesn't blur into the larger object. It may be because I went from 1080p to 4k or because this TV can produce more colors. Whatever it is it just looks great. I have not seen any digital artifacts during fast motion. The only thing that I am not in love with is the operating system software. I have managed to get it stuck in an endless loop more than once. (Not sure if it is operator error or the operating system but the OS should not allow the user to do that.) I just changed the viewing source from antenna to an HDMI input source to get out of the loop. This TV is only a couple inches wider than my old 60" TV. This TV has a much narrower border around the screen. I did have to buy a vesa mount table stand because my table is not 5 feet wide. The included stand mounts at the extreme edges on the bottom of the TV. My table is only 30 inches wide and I did not want to buy new furniture. The new stand works great and the new TV fits perfectly in the same space as the old TV. The audio sounds good right from the screen. (This model uses the screen for speakers.) There is a noticeable delay in the video if you use an external audio video receiver for surround sound. Your AVR will need to be newer than my old Sony DE-885 so that you can program in an audio delay to get the lip sync corrected. I have to route all of my video devices into the TV first to let the TV sync the audio to the video. I then use the fiber optic output of the TV to send dolby digital audio to my AVR for surround sound 5.2.0. I will have to get a new AVR in the future. (My AVR doesn't have HDMI inputs so I can't use the eARC HDMI output from the TV yet.) Overall I love this TV. Now I have to buy newer 4k capable add-ons. All I have for now is a 4k joey with a Dish Network Hopper 3. There is not much 4k programming on Dish yet. Santa are you listening?
Review: For a smart company, Sony sure does some weird things with their TVs sometimes - The picture quality of this TV is undisputedly stunning. I can sit slack-jawed in front of it and stare at almost any 4k content for hours and marvel at how gorgeous the picture is. But in other ways, Sony does some things in a very weird way that defy your expectations of how a smart company designs smart TVs. On almost every TV these days, there's a USB-2 port that is most often used to power a rear bias lighting strip that enhances viewing and reduces eyestrain. This TV has one too - but when you turn the TV off, power to that port will spring back to life, on and off, just for a few seconds, for several minutes after the TV is off. Then, hours later it will come on for a minute or so, then just an inexplicably go off. Why?? Why can't the USB port simply be powered off when the TV turns off like every other manufacturer's TV does? TCL TVs can set the timeout for USB power, and when it's off it's truly off and doesn't spring to life in the middle of the night. This appears to be a common problem amongst all Sony TVs. How difficult can this be to get right on a $3k device? (Answer - not at all difficult). Similarly with the LED power indicator on the front - it's on whenever the TV is plugged in, whether it's on or not. The LED is always there, and on. Other TVs have options to deal with this, but not this one. I covered it up as I am already quite aware whether or not there is power to my house. The back panel for the signal connections is located at the very bottom left of the TV, meaning that there is no room for cables to exit the back without being seen under the bottom edge when using the legs. When wall mounted, there is no easy channel to get HDMI/ethernet/etc cables into a wall or down a cable channel without a lot of serious 90 degree bending. Someone in the design department simply wasn't thinking about how to deal with the real world plethora of cables that have to come out of this thing. (The Sony HT-A7000 soundbar also has this problem, with HDMI cables exiting the back at different angles and locations, making a neat installation more difficult than it needs to be.) In addition, the huge size of the detachable panel cover makes it difficult to attach rear bias lighting LED strip to the outside back edge all around that lower corner. The power cable is not detachable, meaning you have to use an extension cord if it's not long enough. This is just weird - why not provide a standard AC jack like every other TV and let us use a power cord that works in our location instead of assuming that the 5 feet you gave us will always be perfect? Who thought this was a good idea? The Bravia camera on top is an ugly wart that serves no real purpose after setup. Mine is back in the box, and the TV looks much nicer without it. Maybe you need it for Zoom but not me. It looks expensive - can I get back the money I spent on it? No? (About Google TV OS, the less said the better. Disdain it, and get yourself an Apple ATV4K+ box. You will be a MUCH happier streamer. It's night-and-day easier to use, and you aren't constantly being pushed into the Google-sphere. I am not at all an Apple fanboi but the design and UI of this streaming device is far more sophisticated and operationally smooth than either a Google or Roku.) Kudos to Sony for a box design that allows for attaching the legs before completely removing the support styrofoam underneath, meaning you don't ever have to lay the panel down flat on its face or have someone hold the weight of it while you attach the legs. This makes it a lot easier to deal with a giant expensive device. Even if I'm going to mount a TV on the wall, as I will with this one, I always start out with it on the legs. This makes it easier to do initial testing, figure out where the VESA mount goes, how the cable routing will work, etc. The remote is made of aluminum, feels solid, and has an accelerometer that turns on the backlighting when you pick it up. This is very suave. The size of the remote is also smaller than previous Sony remotes which were uselessly too big. This is appreciated. There was a lot of apparent effort put into making the back of the TV appear with a consistent pattern across the entire back - little textured one inch squares. The detachable panel covers all line up and when everything is in place its a very consistent look. But it's totally useless - who looks at the back of their TV, ever? I don't care how beautiful or ugly the back panels are. Nobody cares. I'd rather it was an inconsistent mish-mash of ugly plastic thingies, if only the USB-2 port power would behave correctly and the cables were easier to route. Overall, this TV is certainly a major win. I'm very very happy so far, but there are just these little annoyances that would cost Sony nothing to deal with properly that make me wonder about how (or if) they think the consumer will be using it out here in the real world where very little resembles a Sony testing lab.

## Features

- LIFELIKE PICTURE– The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- PURE BLACK PAIRED WITH OUR BEST COLOR– Thanks to QD-OLED and XR Triluminos Max, experience our widest palette of shades and hues equally matched by pure OLED black and high brightness.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- UNLEASH THE FULL POTENTIAL OF SURROUND SOUND: Hear cinema-style surround sound all around you with 360 Spatial Sound Mapping.
- ROOM OPTIMIZED SOUND: Sound is auto calibrated to your room’s characteristics with Sound Field Optimization.
- SOUND STRAIGHT FROM CINEMA: Supports industry-standard formats including Dolby Atmos, DTS:X, and IMAX Enhanced.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D53QHLZV |
| Additional Features | Flat |
| Aspect Ratio | 16:9 |
| Audio Input | HDMI, Optical |
| Best Sellers Rank | #29,423 in Electronics ( See Top 100 in Electronics ) #129 in LED & LCD TVs |
| Brand | Sony |
| Built-In Media | Stand, TV |
| Color | Black |
| Connectivity Technology | Wi-Fi |
| Content Sharing Direction | TV to Mobile |
| Control Method | Voice |
| Controller Type | Voice Control |
| Customer Reviews | 4.4 out of 5 stars 263 Reviews |
| Display Size Class | 77 Inches |
| Display Technology | OLED |
| HDR Format Supported | Dolby Vision |
| Included Components | Stand, TV |
| Integrated Surround Sound Format | Yes |
| Internet Applications | Google TV |
| Line Voltage | 110 VAC 60 Hz |
| Model Name | QD-OLED 77 inch BRAVIA XR A95L Series |
| Model Number | XR77A95L |
| Model Series | A95L |
| Motion Enhancement Technology | Motionflow or X-Motion Clarity |
| Number of Audio Channels | 5.1 |
| Operating System | Android |
| Picture Quality Enhancement Technology | Cognitive Processor XR |
| Remote Required Battery Size | AA |
| Resolution | 4K |
| Screen Finish | Flat |
| Screen Size | 77 Inches |
| Speaker Description | Sound bar |
| Special Feature | Flat |
| Tuner Type | ATSC |
| Viewing Angle | 178 Degrees |
| Wireless Technology | Wi-Fi |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Wi-Fi
- **Display Technology:** OLED
- **Included Components:** Stand, TV
- **Model Name:** QD-OLED 77 inch BRAVIA XR A95L Series
- **Resolution:** 4K
- **Screen Size:** 77 Inches
- **Special Feature:** Flat
- **Supported Internet Services:** Google TV

## Images

![QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The PlayStation® 5 XR77A95L BRAVIA Theater Bar 9 Sound Bar - Image 1](https://m.media-amazon.com/images/I/81HXy9yQ7gL.jpg)

## Questions & Answers

**Q: Does this TV have enhanced audio?**
A: Yes, with Acoustic Surface Audio+ and support for Dolby Atmos, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

**Q: Can you video chat?**
A: Yes with the included BRAVIA CAM – you can video chat with family and friends using your big screen. Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best TV picture I have ever seen.
*by T***N on December 12, 2023*

This TV replaces an older 60" plasma TV. The new TV is a 65" OLED with boosted brightness. The color is fantastic. It blows my old plasma TV away. I have never seen reds, oranges, yellows, greens and blues so vibrant before. You can also see subtle color differences between objects. Red on red doesn't blur into the larger object. It may be because I went from 1080p to 4k or because this TV can produce more colors. Whatever it is it just looks great. I have not seen any digital artifacts during fast motion. The only thing that I am not in love with is the operating system software. I have managed to get it stuck in an endless loop more than once. (Not sure if it is operator error or the operating system but the OS should not allow the user to do that.) I just changed the viewing source from antenna to an HDMI input source to get out of the loop. This TV is only a couple inches wider than my old 60" TV. This TV has a much narrower border around the screen. I did have to buy a vesa mount table stand because my table is not 5 feet wide. The included stand mounts at the extreme edges on the bottom of the TV. My table is only 30 inches wide and I did not want to buy new furniture. The new stand works great and the new TV fits perfectly in the same space as the old TV. The audio sounds good right from the screen. (This model uses the screen for speakers.) There is a noticeable delay in the video if you use an external audio video receiver for surround sound. Your AVR will need to be newer than my old Sony DE-885 so that you can program in an audio delay to get the lip sync corrected. I have to route all of my video devices into the TV first to let the TV sync the audio to the video. I then use the fiber optic output of the TV to send dolby digital audio to my AVR for surround sound 5.2.0. I will have to get a new AVR in the future. (My AVR doesn't have HDMI inputs so I can't use the eARC HDMI output from the TV yet.) Overall I love this TV. Now I have to buy newer 4k capable add-ons. All I have for now is a 4k joey with a Dish Network Hopper 3. There is not much 4k programming on Dish yet. Santa are you listening?

### ⭐⭐⭐⭐⭐ For a smart company, Sony sure does some weird things with their TVs sometimes
*by T***R on December 16, 2023*

The picture quality of this TV is undisputedly stunning. I can sit slack-jawed in front of it and stare at almost any 4k content for hours and marvel at how gorgeous the picture is. But in other ways, Sony does some things in a very weird way that defy your expectations of how a smart company designs smart TVs. On almost every TV these days, there's a USB-2 port that is most often used to power a rear bias lighting strip that enhances viewing and reduces eyestrain. This TV has one too - but when you turn the TV off, power to that port will spring back to life, on and off, just for a few seconds, for several minutes after the TV is off. Then, hours later it will come on for a minute or so, then just an inexplicably go off. Why?? Why can't the USB port simply be powered off when the TV turns off like every other manufacturer's TV does? TCL TVs can set the timeout for USB power, and when it's off it's truly off and doesn't spring to life in the middle of the night. This appears to be a common problem amongst all Sony TVs. How difficult can this be to get right on a $3k device? (Answer - not at all difficult). Similarly with the LED power indicator on the front - it's on whenever the TV is plugged in, whether it's on or not. The LED is always there, and on. Other TVs have options to deal with this, but not this one. I covered it up as I am already quite aware whether or not there is power to my house. The back panel for the signal connections is located at the very bottom left of the TV, meaning that there is no room for cables to exit the back without being seen under the bottom edge when using the legs. When wall mounted, there is no easy channel to get HDMI/ethernet/etc cables into a wall or down a cable channel without a lot of serious 90 degree bending. Someone in the design department simply wasn't thinking about how to deal with the real world plethora of cables that have to come out of this thing. (The Sony HT-A7000 soundbar also has this problem, with HDMI cables exiting the back at different angles and locations, making a neat installation more difficult than it needs to be.) In addition, the huge size of the detachable panel cover makes it difficult to attach rear bias lighting LED strip to the outside back edge all around that lower corner. The power cable is not detachable, meaning you have to use an extension cord if it's not long enough. This is just weird - why not provide a standard AC jack like every other TV and let us use a power cord that works in our location instead of assuming that the 5 feet you gave us will always be perfect? Who thought this was a good idea? The Bravia camera on top is an ugly wart that serves no real purpose after setup. Mine is back in the box, and the TV looks much nicer without it. Maybe you need it for Zoom but not me. It looks expensive - can I get back the money I spent on it? No? (About Google TV OS, the less said the better. Disdain it, and get yourself an Apple ATV4K+ box. You will be a MUCH happier streamer. It's night-and-day easier to use, and you aren't constantly being pushed into the Google-sphere. I am not at all an Apple fanboi but the design and UI of this streaming device is far more sophisticated and operationally smooth than either a Google or Roku.) Kudos to Sony for a box design that allows for attaching the legs before completely removing the support styrofoam underneath, meaning you don't ever have to lay the panel down flat on its face or have someone hold the weight of it while you attach the legs. This makes it a lot easier to deal with a giant expensive device. Even if I'm going to mount a TV on the wall, as I will with this one, I always start out with it on the legs. This makes it easier to do initial testing, figure out where the VESA mount goes, how the cable routing will work, etc. The remote is made of aluminum, feels solid, and has an accelerometer that turns on the backlighting when you pick it up. This is very suave. The size of the remote is also smaller than previous Sony remotes which were uselessly too big. This is appreciated. There was a lot of apparent effort put into making the back of the TV appear with a consistent pattern across the entire back - little textured one inch squares. The detachable panel covers all line up and when everything is in place its a very consistent look. But it's totally useless - who looks at the back of their TV, ever? I don't care how beautiful or ugly the back panels are. Nobody cares. I'd rather it was an inconsistent mish-mash of ugly plastic thingies, if only the USB-2 port power would behave correctly and the cables were easier to route. Overall, this TV is certainly a major win. I'm very very happy so far, but there are just these little annoyances that would cost Sony nothing to deal with properly that make me wonder about how (or if) they think the consumer will be using it out here in the real world where very little resembles a Sony testing lab.

### ⭐⭐⭐⭐⭐ Great primary TV for any household
*by M***T on May 14, 2024*

I love the TV. Amazon delivered it, unboxed it, and installed the stand for me. The also removed all the packaging (a rather plain cardboard box). I was able to setup the Wifi and get the Google TV log on in about 10 minutes. Great color - very rich and bright. Resolution is impressive - easy to read across the room (15'). The sound was a pleasant surprise. I was planning to connect my home theater system to the TV, but I have decided there is no need, unlike my previous Sony TV (XBR-49E900 series). This one has surround sound that works great, even on some local channels (CBS) that had problems with the previous TV. Big improvement on the sound output and clarity. Closed Captioning is very pleasant and I use it more and more. I found the VESA wall mount kit easy to install because this TV comes with the proper screws already in the TV. The remote was really engineered well. It feels good - nice size with a textured aluminum case that is easy to grip. The had back lighting that comes on in a dark room when you just pick it up or move it. But, the best part was the button layout. Finally, SONY got this part exactly right! It is intuitive and works really well with the built-in apps. I easily installed other apps, too. The remote has 6 pre-programmed streaming service buttons on it (Netflix, Disney+, Amazon) which I found very handy. But the biggest surprise was that the key layout was ideal for Google TV (Youtube TV) viewing. The home button and return button are where you expect the, the cursor works as it should, and a surprise feature was the channel button actually worked on the Google TV menu ! Also, the previous channel comes back if you press the center "OK" button for 2 seconds. The TV is fast - going through the settings was quick. The menus are nicely arranged. The TV had a single power cord and no power "brick". I just wish the cord was white instead of black. I installed the TV on an adjustable wall mount. (I didn't like either of the SONY wall mounts - just get a $60 kit from Amazon) Instructions were poorly printed and almost useless. I had to get a magnifying glass to read the fine print and even then, they were not helpful. I had to go on-line and download the manuals to my computer and look at some videos. Then, the bonus was finding a remote control app for my iPhone which works perfectly! I think it's just called "TV Remote". The one called "Sony TV remote - BRAVIA" did not work at all) Why use an iPhone app as a remote ? Because, you don't have to ask someone to pass you the remote when you need to mute or adjust the volume! Suggestion: TVs should come with 2 remotes, anyway ! Update: I found a second Sony remote (RMF-TX910U Remote Control with backlight - in 2 different colors schemes, too) for about $40. The TV works with either one or my phone app. This makes channel changing easier with two people watching! Big feature when people do a lot of surfing during commercial breaks.

## Frequently Bought Together

- Sony QD-OLED 77 inch BRAVIA XR A95L Series 4K Ultra HD TV: Smart Google TV with Dolby Vision HDR and Exclusive Gaming Features for The Playstation® 5 XR77A95L BRAVIA Theater Bar 9 Sound Bar
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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-23*