Loving Tan Platinum 2HR Express Self Tanning Mousse, Darkest Shade -Streak Free, Professional Quality Sunless Tanner -5+ Applications per Bottle, Naturally Derived DHA -3.3 Fl Oz -Packaging May Vary

I absolutely love this 2-hour express tan! It gives me a beautiful, natural-looking glow without having to wait all day for it to develop. The color is even, bronzed, and not overly orange, which I really appreciate. It’s also super convenient when I want a quick tan before an event or weekend plans. The results look smooth and radiant, and it gives my skin that gorgeous sun-kissed appearance. I’ll definitely be using this again and would highly recommend it!

I’ve never written a review but I am an expert on self tanning products. Literally tried every single one religiously over the past decade because my skin is essentially see through (think almost purple pale and Irish freckles). I also often spray tan and am always trying to achieve that level of tan. This is it!!! I’ve never been so dark. It’s comparable to two spray tans back to back. I did one coat and was satisfied with the level of dark (first pic) and then the next night did it again just to see and I’m obsessed!! I think I’ll still to just the one coat moving forward. I kept it on overnight both times. No residual smell after showering which is lovely!

I’ve been through a LOT of self-tanners over the years, trying to find one that gives me a deep, natural look without clashing with my pink undertones. I was a loyal St. Tropez user for years, then switched to Norvell, but this Loving Tan Platinum Express is my new favorite. The mousse dries quickly, applies smoothly with a mitt, and develops into an even, olive-toned tan (no orange at all). Within just 2 hours I had a beautiful, professional-looking result that lasted several days without streaks or patchiness. Big caution though: do NOT leave this on overnight. I made the mistake of falling asleep in it once (something I had done with other brands without issue), and it was a disaster. The tan was initially gorgeous, but it dried my skin out badly and took forever to fade. Now I stick to the 2-hour timing, and it’s perfect. For anyone with pink undertones looking for a rich, natural-looking tan that develops quickly and dries fast, this is one of the best options out there—just make sure you rinse on time!

My favorite self tan! The color is beautiful and it fades decently. The only downside is the color transfer onto clothes even after you rinse it off.

If this is their darkest shade, I’d be horrified to see their lightest. I’ve been using B.Tan clear “darkest” lotion for over a year now and get so unbelievably dark. However, I just don’t always love the way it fades. Loving Tan has been on my mind since the 2014 beauty guru era when Casey Holmes would do her weekly self tan. I decided to give it a try and was so beyond disappointed. This leaves the tiniest tan EVER. The first go around I waited 8 hours before rinsing off because I went to bed. I had a very pale, barely there tan. The second time I washed after 2 hours, wondering if I had misused the product. This time, even worse. I’m naturally a light, olive skin tone, that tans easily in the sun. This truly has no color pay off, unless you’re Twilight pale.

I love this self tanning mousse. It gives a deep but not fake looking color. I will say you should exfoliate first, put a light layer of lotion on your feet, ankles, knees, elbows and wrist so the product doesn't create dark dry patches in those areas. The bottle is smaller so you don't get alot of product for your money but it's still worth the splurge. Oh and you must use this with a mitt or your hands will look horrible.

I’ve been using fake tan for 10+ years. I’m a natural ginger, best product I’ve used

It is very sticky. It doesn’t dry in 60 seconds as stated in the description. It’s still sticky 20 minutes after putting it on. We will see how the color turns out. So far disappointing.