---
product_id: 603395788
title: "Maybelline New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 257: Medium Brown"
brand: "maybelline"
price: "€ 20.06"
currency: EUR
in_stock: true
reviews_count: 8
category: "Maybelline"
url: https://www.desertcart.ie/products/603395788-maybelline-new-york-build-a-brow-2-in-1-brow
store_origin: IE
region: Ireland
---

# 24H wear power 100% vegan formula Waterproof & sweatproof Maybelline New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 257: Medium Brown

**Brand:** maybelline
**Price:** € 20.06
**Availability:** ✅ In Stock

## Summary

> ✨ Build brows that wow all day, every day!

## Quick Answers

- **What is this?** Maybelline New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 257: Medium Brown by maybelline
- **How much does it cost?** € 20.06 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/603395788-maybelline-new-york-build-a-brow-2-in-1-brow)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Shade-Perfect Match:** Available in 6 versatile shades including Medium Brown to complement every brow tone.
- • **Ultra-Precision Pen:** Flick on natural, hair-like strokes that fill sparse areas with effortless finesse.
- • **Flawless 24-Hour Hold:** Sweat, smudge & humidity proof for brows that stay perfect from dawn to dusk.
- • **Dual-Action Brow Sculpting:** 2-in-1 pen + clear gel combo sculpts and seals for a polished, non-crunchy finish.
- • **Vegan & Ophthalmologist Tested:** Clean, cruelty-free formula safe for sensitive eyes and conscious beauty lovers.

## Overview

Maybelline New York Build A Brow is a 2-in-1 brow pen and sealing gel designed to create natural, fuller-looking eyebrows with ultra-precise hair-like strokes. Its waterproof, sweat- and smudge-resistant formula ensures up to 24 hours of flawless wear. Vegan and ophthalmologist tested, it offers a clean beauty solution available in six shades, including Medium Brown, perfect for all-day confidence and effortless style.

## Description

Product Description Meet Build A Brow! The 2 in 1 brow pen + sealing gel that builds a fuller brow in just 2 easy steps. This waterproof eyebrow makeup delivers real looking, fuller brows for up to 24 hour wear. In fact, brows look so real you can’t tell its makeup! It’s also sweat resistant, smudge resistant and humidity proof. Its ultra precision pen creates hair like strokes to mimic the look of actual brow hair, and its clear sealing gel locks brows in place with a non crunchy finish. Available in six brow shades for every brow type. Vegan Formula: no animal derived ingredients. Ophthalmologist tested Ingredients AQUA / WATER • GLYCERIN • ALCOHOL • PHENOXYETHANOL • CAPRYLYL GLYCOL • PEG/PPG-14/4 DIMETHICONE • PVP • LAURETH-21 • SODIUM DEHYDROACETATE • PEG-40 HYDROGENATED CASTOR OIL • PROPYLENE GLYCOL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • TRIISOPROPANOLAMINE ● [+/- MAY CONTAIN: CI 77266 [NANO] / BLACK 2 • CI 16035 / RED 40 • CI 19140 / YELLOW 5 • CI 42090 / BLUE 1]. Directions Step 1: Flick pen upwards to create hair-like strokes and fill in sparse areas. Let product dry. Step 2: Use clear gel to sculpt brows into desired shape and seal for up to 24 hour wear. Safety Warning Please see back of pack for the latest ingredients list.

Review: Best natural brow - This is the best brow product I’ve ever used! I saw it recommended by a makeup artist for being easy to use and looking very natural and wow was that true! It’s got such a tiny point you really can flick on natural looking hairs. For me that means in the places I have gaps. It has quite a sheer pigment which I’ve seen others complain about in reviews, but on the actual brow it’s just so natural. Stays on well too. Tips : You only need a very light touch. If you go a little too heavy handed just tap your finger on it and it knocks it back perfectly. I’ve always struggled with colour of brow products as they seem to be far too warm on me. The Ash Brown of this is great though.
Review: Lovely eyebrow pencil - Great item My brows are on point It’s easy to use and a fantastic price Will defo get again

## Features

- Achieve real-looking brows that seem natural. Brows so genuine, you can't tell it's makeup!
- Lasts up to 24 hours; sweat, smudge & humidity proof for perfect brows all day
- Application: Step 1: Flick pen, fill sparse areas & dry. Step 2: Sculpt with gel for shape & 24H seal
- Vegan formula, no animal-derived ingredients; ophthalmologist tested & available in 6 shades
- Contents: 1x Maybelline New York Build A Brow hade 257 Medium Brown

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CJ5H1LHR |
| Age Range Description | Adult |
| Benefits | Provides natural-looking, long-lasting brows with 24-hour sweat resistance, using a vegan and ophthalmologist-tested formula. |
| Best Sellers Rank | 1,585 in Beauty ( See Top 100 in Beauty ) 28 in Eyebrow Colours |
| Brand | Maybelline |
| Brand Name | Maybelline |
| Collection Name | Build A Brow |
| Colour | MEDIUM BROWN |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.1 out of 5 stars 1,296 Reviews |
| Finish Type | Natural |
| Global Trade Identification Number | 03600531681326 |
| Item Form | Gel |
| Item Weight | 0.01 Kilograms |
| Item form | Gel |
| Item weight | 0.01 Kilograms |
| Manufacturer | Maybelline New York |
| Material Features | Vegan |
| Material Type Free | Vegan |
| Material feature | Vegan |
| Number of Items | 1 |
| Other Special Features of the Product | Smudge Proof, Sweat Proof |
| Package Type Name | Tube |
| Product benefits | Provides natural-looking, long-lasting brows with 24-hour sweat resistance, using a vegan and ophthalmologist-tested formula. Product benefits Provides natural-looking, long-lasting brows with 24-hour sweat resistance, using a vegan and ophthalmologist-tested formula. See more |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Cruelty Free, Smudge Proof |
| Unit Count | 15.3 gram |

## Product Details

- **Brand:** Maybelline
- **Item form:** Gel
- **Colour:** MEDIUM BROWN
- **Material feature:** Vegan
- **Product benefits:** Provides natural-looking, long-lasting brows with 24-hour sweat resistance, using a vegan and ophthalmologist-tested formula.
- **Item weight:** 0.01 Kilograms
- **Package type:** Tube
- **Skin tone:** All
- **Age range (description):** Adult
- **Number of items:** 1

## Images

![Maybelline New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 257: Medium Brown - Image 1](https://m.media-amazon.com/images/I/41kXVUqlnvL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What's the finish?**
A: The finish of Build A Brow is real-looking and fuller with a non-crunchy finish, thanks to the clear sealing gel that locks brows in place.

**Q: How long does it last?**
A: Build A Brow lasts for up to 24 hours and is sweat-resistant, smudge-resistant, and humidity-proof.

**Q: How do I apply the product?**
A: First shake the pen. Start by flicking the pen upwards to create hair-like strokes, filling in any sparse areas. Allow the product to dry. Lastly, use the clear gel to sculpt brows into the desired shape and seal them for up to 24-hour wear.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best natural brow
*by B***E on 16 April 2025*

This is the best brow product I’ve ever used! I saw it recommended by a makeup artist for being easy to use and looking very natural and wow was that true! It’s got such a tiny point you really can flick on natural looking hairs. For me that means in the places I have gaps. It has quite a sheer pigment which I’ve seen others complain about in reviews, but on the actual brow it’s just so natural. Stays on well too. Tips : You only need a very light touch. If you go a little too heavy handed just tap your finger on it and it knocks it back perfectly. I’ve always struggled with colour of brow products as they seem to be far too warm on me. The Ash Brown of this is great though.

### ⭐⭐⭐⭐⭐ Lovely eyebrow pencil
*by S***Q on 26 December 2025*

Great item My brows are on point It’s easy to use and a fantastic price Will defo get again

### ⭐⭐⭐⭐ Good colour
*by G***A on 7 September 2025*

Helps define brows without them looking over done

## Frequently Bought Together

- Maybelline New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 257: Medium Brown
- Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7 ml, Shade: 01, Very Black
- Maybelline New York, Build A Brow: 2 in 1 Brow Pen + Sealing Gel, Real-looking, Fuller Brows, Waterproof, Sweat- & Smudge-resistant, 24H Wear, Vegan Formula, Shade 255: Soft Brown

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-08*