AveenoPositively Ageless Anti-Aging Firming Body Lotion with Shiitake Mushroom complex & Wheat Protein,Lightweight &Non-Greasy Daily Moisturizing Lotion to help Improve Skin Elasticity & Texture,8 oz

The scent is very earthy, which I don’t mind, and is not offensive or alluring... very neutral. The thickness is medium to light but it works well to keep my skin hydrated even in winter. As an everyday body moisturizer, I’m hooked. I have not had dry spots since I started using it after showers daily, and I only use about a quarter size dollop!

Love the texture of this lotion and it absorbs well, doesn’t feel sticky or residue-y. I maybe see a little improvement in skin tightness, but let’s be honest here folks, are you really expecting a miracle in an Aveeno bottle? I plan to buy again, it’s one of my favorite moisturizers.

Love it worth the money scent

I have very dry skin and I am over 40 now, so I was ready to give Aveeno Positively Ageless Anti-Aging Firming lotion a try. I will definitely buy it again. I took off one star because it is not quite as emollient as I would like, but it is absolutely better than many lotions out there. As for anti-aging. I do not know as of yet. I am still on my first tube.

Not greasy, and helps my 61 year old skin look a bit firmer.

Love this lotion! Hard to find in the store.

I am using this cream from last brew years and I really like it. It is not greasy, light smell and works well for dry skin and itchy cold. This is the only cream I use after trying many other type of moisturizing creams.I love this and recommend to try this.

It smells great and absorbs quickly. However, I don't know that my skin is any firmer. Perhaps others have better luck with that outcome! I've been using daily for a few of weeks or so. (May have skipped a day or two, though.)