---
product_id: 592812476
title: "ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz"
brand: "iconic london"
price: "€ 44.80"
currency: EUR
in_stock: true
reviews_count: 13
category: "Iconic London"
url: https://www.desertcart.ie/products/592812476-iconic-london-underglow-blurring-primer-blurs-imperfections-and-gives-skin
store_origin: IE
region: Ireland
---

# Soft-focus champagne pearls for radiant glow Cruelty-free & vegan formula Blurs pores & imperfections instantly ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz

**Brand:** iconic london
**Price:** € 44.80
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your skin’s inner glow and blur the rest!

## Quick Answers

- **What is this?** ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz by iconic london
- **How much does it cost?** € 44.80 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/592812476-iconic-london-underglow-blurring-primer-blurs-imperfections-and-gives-skin)

## Best For

- iconic london enthusiasts

## Why This Product

- Trusted iconic london brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean Beauty Confidence:** 100% cruelty-free and vegan, because your glow should be guilt-free
- • **Glow-From-Within Radiance:** Infused with delicate champagne pearls for a demi-matte, candlelit finish
- • **Lightweight & Long-Lasting:** Feels weightless on skin while extending makeup wear throughout the day
- • **Flawless Canvas, Every Time:** Minimizes pores and smooths skin texture for a perfect makeup base
- • **Universal Shade, Universal Appeal:** One shade blends seamlessly with all skin tones—no more shade hunting

## Overview

ICONIC LONDON Underglow Blurring Primer is a lightweight, gel-based primer that blurs imperfections and minimizes pores with a universal shade suitable for all skin tones. Enriched with champagne pearls, it delivers a radiant, demi-matte finish while being cruelty-free and vegan. Perfect for millennials seeking a flawless, fresh-faced look that lasts all day.

## Description

desertcart.com: ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz : Beauty & Personal Care

Review: Perfect addition to my beauty routine - This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!
Review: Try it you won’t regret it - Love this product I feel like I need less makeup particularly foundation because it gives this sort of sleek glowing look and it keeps a little bit of foundation and blush that you put on stay on throughout the day. It also doesn’t make my face feel sticky.

## Features

- Uncover your natural radiance with THE must-have for fresh-faced, smooth, flawless-looking skin… ICONIC's soft-focus, radiant Underglow Blurring Primer.
- Underglow Blurring Primer brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit’ glow.
- Directions: After moisturising, use the ICONIC dropper to apply 2-3 drops of makeup primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush to blend the refreshing formula into your skin.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BB313T4N |
| ASIN  | B0BB313T4N |
| Age Range Description | Adult |
| Best Sellers Rank | #7,051 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #36 in Foundation Primers |
| Brand Name | ICONIC LONDON |
| Color | Universal Shade |
| Container Type | Bottle |
| Coverage | Medium |
| Customer Reviews | 4.2 4.2 out of 5 stars (730) |
| Finish Types | Shimmery |
| Item Dimensions | 1.57 x 1.57 x 4.09 inches |
| Item Form | Gel |
| Item Weight | 0.13 Kilograms |
| Item model number  | FD21030 |
| Language  | English |
| Manufacturer | ICONIC LONDON |
| Manufacturer  | ICONIC LONDON |
| Material Type Free | Cruelty Free |
| Number of Items | 1 |
| Product Benefits | Underglow Blurring Primer instantly melts and blends all over, creating a flawless-looking canvas for your makeup. |
| Product Dimensions  | 1.57 x 1.57 x 4.09 inches; 4.59 ounces |
| Recommended Uses For Product | Face |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Cruelty Free, Vegan |

## Product Details

- **Color:** Universal Shade
- **Item Form:** Gel
- **Material Type Free:** Cruelty Free
- **Recommended Uses For Product:** Face
- **Skin Type:** All

## Images

![ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz - Image 1](https://m.media-amazon.com/images/I/61GXTpwzuXL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect addition to my beauty routine
*by J***R on November 18, 2025*

This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!

### ⭐⭐⭐⭐⭐ Try it you won’t regret it
*by M***N on February 5, 2026*

Love this product I feel like I need less makeup particularly foundation because it gives this sort of sleek glowing look and it keeps a little bit of foundation and blush that you put on stay on throughout the day. It also doesn’t make my face feel sticky.

### ⭐⭐⭐⭐⭐ So natural!
*by L***N on February 23, 2026*

This primer is great!! Use it under make up when I’m getting all dolled up or just as a soft glow for make up free days!

## Frequently Bought Together

- ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz
- ICONIC LONDON Prep-Set-Glow | Hydrating + Setting + Glowing Spray, 3-in-1 Formula for a Dewy, Radiant Finish
- ICONIC LONDON Velvet Smooth Pore-Refining Primer | Whipped, Balmy Primer, Diffuses Pores, Cruelty-Free, Vegan Makeup, 1.01 Fl oz

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**Shop now:** [https://www.desertcart.ie/products/592812476-iconic-london-underglow-blurring-primer-blurs-imperfections-and-gives-skin](https://www.desertcart.ie/products/592812476-iconic-london-underglow-blurring-primer-blurs-imperfections-and-gives-skin)

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-07*