The Ultimate Sales Messaging System: The 6-step System to Clarify Your Sales Message or Paperback – 21 September 2017

Outstanding book!!!! I recommend this book for anyone in sales, management, or anyone who need to learn how to communicate effectively with clients or audiences. By following the guide lines in The Ultimate Sales Messaging System, I have been able to communicate with my clients in a more effective way and I have seen an increase in sales. Since I have included audience partipaction in my presentations I no longer see clients looking bored and uninterested in what I am presenting.

Brian's sales system is clear and to-the-point. The book is only ~150 pages, but don't let the size fool you - it is packed with useful info that you can implement immediately to convert more sales. This is the ONLY book you need if you want to improve your messaging and increase sales.

I bought this book. It was a quick read, and had some nuggets in it. But I would have been better off using my time in other ways.Summary of book?1. Listen to your audience.2. Design your message around their needs3. Cut out fluff and stuff that distracts from main goal4. Make sure every part of your message directs them to your actionable goal.Williams claims this is new thought process...but while it may be new for academic types who are used to lecturing... business types should hopefully already know these concepts.Also, the free PDF link in the book didn't work. Couldn't find it online anywhere either.

Brian's messaging system helped simplify our sales pitch so that our target market could clearly understand what we were offering, and also see the value of it. Excellent book, highly recommend it for any business leader.

I am going back into technical sales and this book lays out how to deliver your sales message in straight forward, focused steps.