Bleach LondonSilver Shampoo - Vegan & PETA-Approved Purple Toning Formula, for Brighter Blonde Hair, Neutralises Yellow Tones - Paraben & Silicone Free - (500 ml)

Fast delivery, thank you great items. small issue but resolved quickly.

Brilliant colour , easy 2 use. Best applied to dry hair and leave for 15/20 mins

Great shampoo, revitalises my blonde hair.

Works incredibly well, but if your hair is super damaged and porous it will turn purple! Happened to my ends. Not unexpected and it did wash out, but just something worth preparing for if it happens! I dilute it a bit with other shampoo when I use it for touch ups on yellowing.

Took the yellow tones out well

Like many other women I decided to embrace the grey and ditch the dye. My blonde hi lites growing out alongside the natural silver looked drab and yellow. I have tried many silver shampoos which have not worked satisfactorily. Finally I have found this shampoo which is very effective in lifting my natural greys and hi lights to a shiny silver hue. The shampoo is not harsh and leaves my hair soft. Fragrance is unobtrusive which I prefer although I know some people like highly fragrances products . This will not dissapoint.

I tried this shampoo after having a full head of bleach that looked rather yellow. I hate yellow blonde hair so was desperate to whiten it up. I've always used the Provoke silver shampoo but felt I needed something stronger and after reading the reviews thought this would do the trick. I put the shampoo on my hair and left it for nearly 45 mins and wrapped my hair in a plastic bag. After washing it out there was a massive noticeable difference. It definitely took out a lot of the yellow and went that nice whitish blonde. Only downside is that it also turned it a nice shade of blue/purple, it did wash out after a couple of washes and was only very faint, nothing scary! The shampoo is definitely one of the more stronger purple shampoos I've tried and you do only need to use this once a week and you don't need to leave it on for ages for it to take affect. I've only rated it three stars because now I've achieved the hair colour I want I find that when i do use it I get that faint hint of blue left in my hair. I will stick to Provokes silver shampoo, and keep this for those emergency yellow moments!

Keeps blonde hair blondeNo yellow in sight ! Also no purple notes as some cheap brands do thisUse a small amount weeklyLasts ages