---
product_id: 533310938
title: "Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black"
brand: "sony"
price: "€ 1099.33"
currency: EUR
in_stock: false
reviews_count: 12
url: https://www.desertcart.ie/products/533310938-sony-50-inch-4k-ultra-hd-tv-x77l-series-led
store_origin: IE
region: Ireland
---

# PS5-optimized Auto HDR & Genre Picture Mode 50-inch 4K Ultra HD display Google Assistant & Alexa voice control Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black

**Brand:** sony
**Price:** € 1099.33
**Availability:** ❌ Out of Stock

## Summary

> 📺 Elevate your living room with Sony’s 50" 4K Smart TV — where stunning visuals meet smart living.

## Quick Answers

- **What is this?** Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black by sony
- **How much does it cost?** € 1099.33 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/533310938-sony-50-inch-4k-ultra-hd-tv-x77l-series-led)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Motionflow XR 240:** Enjoy blur-free action scenes and sports with intelligent motion handling that keeps every frame crisp.
- • **Seamless Smart Control:** Navigate effortlessly with Google TV, voice search, and Alexa compatibility for hands-free convenience.
- • **Cinematic 4K Brilliance:** Experience ultra-sharp, lifelike colors with Sony’s 4K Processor X1 and XR-Reality PRO upscaling.
- • **Next-Level Gaming Visuals:** Unlock exclusive PS5 features for flawless HDR tone mapping and immersive gameplay.
- • **Apple AirPlay & Streaming Hub:** Stream your favorite apps and mirror content instantly with built-in Apple AirPlay and Google TV integration.

## Overview

The Sony KD50X77L 50-inch 4K Ultra HD Smart TV delivers vibrant, true-to-life picture quality powered by the advanced 4K Processor X1 and XR-Reality PRO upscaling. Designed for the modern home, it features Google TV with Google Assistant and Alexa voice control for seamless navigation, plus exclusive PlayStation 5 enhancements for gamers. Motionflow XR 240 ensures smooth, blur-free motion, while Apple AirPlay support and a wide streaming app selection make it the ultimate entertainment hub.

## Description

Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. 50 pulgadas televisores

Review: Incredible Picture and perfect size - Here’s a short 5-star review This 85” Sony TV exceeded my expectations. The picture quality is stunning—super clear, vibrant colors, and amazing sound. It truly feels like a movie theater at home. Setup was easy and the smart features run smoothly. Definitely worth it if you want a big, high-quality TV!
Review: Great picture and sound, no problems. - We originally bought a different brand, which failed quickly, repair attempts failed, got a refund. Having a Sony already in a different room, we decided to go with Sony again. Great picture, really good sound for TV speakers, no issues. Set=up was straightforward, quick and easy. Slightly more expensive than some competitors, but absolutely worth it. Ya get what ya pay for - highly satisfied.

## Features

- POWERFUL TV PROCESSING– The 4K Processor X1 delivers a lifelike picture that is full of rich colors and sharp details.
- ENHANCED COLOR AND FINE DETAILS– See natural and precise picture quality with a wide array of colors and dynamic contrast.
- PREMIUM SMART TV – Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- EXCLUSIVE FEATURES FOR PLAYSTATION 5 – Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- INTELLIGENT MOTION HANDLING– See blur-free picture quality in fast-moving sports and action-packed movies powered by Motionflow XR.
- UPSCALE ALL YOUR CONTENT– Bring back lost texture and detail and see all your content upscaled to near-4K resolution with 4K XR-Reality PRO.
- WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BZFLK6WR |
| Aspect Ratio | 16:9 |
| Batteries | 2 AAA batteries required. |
| Best Sellers Rank | #33,075 in Electronics ( See Top 100 in Electronics ) #140 in LED & LCD TVs |
| Brand Name | Sony |
| Color Name | Black |
| Customer Reviews | 4.1 4.1 out of 5 stars (2,137) |
| Date First Available | May 30, 2023 |
| Item Weight | 27.1 Pounds |
| Item model number | KD50X77L |
| Product Dimensions | 10.63 x 44.38 x 28.38 inches |
| Speaker Type | Bass Reflex Speaker |
| Special Features | 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240 |
| Standing screen display size | 50 Inches |
| Wattage | 80 watts |

## Product Details

- **Aspect Ratio:** 16:9
- **Brand:** Sony
- **Connectivity Technology:** Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- **Display Technology:** LED
- **Included Components:** Power Cable, Remote Control, Stand
- **Product Dimensions:** 10.63"D x 44.38"W x 28.38"H
- **Refresh Rate:** 60
- **Resolution:** 4K
- **Screen Size:** 50 Inches
- **Special Feature:** 4K Processor X1, 4K X-Reality PRO, Apple Airplay, Google TV w/ Google Assistant, Motionflow XR 240

## Images

![Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black - Image 1](https://m.media-amazon.com/images/I/71dRtTqxghL.jpg)
![Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black - Image 2](https://m.media-amazon.com/images/I/81BWRd218ML.jpg)
![Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black - Image 3](https://m.media-amazon.com/images/I/81jtriqVNHL.jpg)
![Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black - Image 4](https://m.media-amazon.com/images/I/71Rrf-I+KNL.jpg)
![Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black - Image 5](https://m.media-amazon.com/images/I/71COJXgqCFL.jpg)

## Questions & Answers

**Q: Can you control this TV with your voice?**
A: Yes, you can ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Press the Google Assistant button on your remote to get started.

**Q: Does this TV work with AirPlay 2?**
A: Yes, with Apple AirPlay 2 you can share pictures, video or audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from your favorite apps and the Apple TV app, or even Safari. Share your photos with everyone in the room.

**Q: Does this TV work with Alexa?**
A: Yes, through an Alexa enabled device (sold separately), ask Alexa to change channels, adjust volume, and turn your TV on/off.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Incredible Picture and perfect size
*by E***S on February 16, 2026*

Here’s a short 5-star review This 85” Sony TV exceeded my expectations. The picture quality is stunning—super clear, vibrant colors, and amazing sound. It truly feels like a movie theater at home. Setup was easy and the smart features run smoothly. Definitely worth it if you want a big, high-quality TV!

### ⭐⭐⭐⭐⭐ Great picture and sound, no problems.
*by S***B on December 15, 2025*

We originally bought a different brand, which failed quickly, repair attempts failed, got a refund. Having a Sony already in a different room, we decided to go with Sony again. Great picture, really good sound for TV speakers, no issues. Set=up was straightforward, quick and easy. Slightly more expensive than some competitors, but absolutely worth it. Ya get what ya pay for - highly satisfied.

### ⭐ Catastrophic menu/interface lag and crashing. Completely unacceptable
*by O***O on May 8, 2024*

Picture quality is great, sound is pretty good too for being integrated. Love the price for the TV overall. HOWEVER, I assumed a Google interface would be remotely acceptable to use and BOY was I wrong. The lag is a complete catastrophe - main menu, in YouTube, in Disney+, in Hulu, doesn't matter. It seems like the TV does not have the operating power to load half the features it has, let alone the ads. I know that my "continue watching" is 4 down-button-clicks, and once I power on the TV I click it 4 times. It can be up to 30 or more FULL SECONDS (not an exaggeration. Literally. I have time to scroll social media) before it makes the noise indicating it knows I made an input and attempts to scroll - and often it won't respond 4 times. And by the time I make it down to that option, sometimes it's now loaded some other show in that spot and I end up clicking on something random. This happens all over the main menu - see a recommended YouTube video you want to watch? Good luck scrolling over to it before something else loads. To add to this, Disney+ and YouTube regularly crash in the middle of what I'm watching (especially Disney+), or act like I don't have internet. No other device in my home has this issue and we have great internet. Each update it seems to get slower, too. I'm not sure if it's just placebo and my frustration, but there have been at least 2 or 3 updates since I bought it and I think it's going more downhill. If I could give it 0 stars I would. I am beyond annoyed with this TV but now I can't get rid of it just to try a different one with a potentially worse user interface. I'm better off watching stuff on my laptop or phone where it's easier to install adblockers and uninstall bloatware. Oh well.

## Frequently Bought Together

- Sony 50 Inch 4K Ultra HD TV X77L Series: LED Smart Google TV KD50X77L- 2023 Model, Black
- Amazon Basics Full Motion Articulating TV Monitor Wall Mount for 26" to 55" TVs and Flat Panels up to 80 Lbs, Black
- Sony S100F 2.0ch Soundbar with Bass Reflex Speaker, Integrated Tweeter and Bluetooth, (HTS100F), easy setup, compact, home office use with clear sound black

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-24*