---
product_id: 51881179
title: "3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)"
price: "€ 44.93"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.ie/products/51881179-3rd-edition-crossing-the-chasm-marketing-and-selling-disruptive-products
store_origin: IE
region: Ireland
---

# 3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

**Price:** € 44.93
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** 3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
- **How much does it cost?** € 44.93 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/51881179-3rd-edition-crossing-the-chasm-marketing-and-selling-disruptive-products)

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- Customers looking for quality international products

## Why This Product

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## Description

Buy 3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 3 by Moore, Geoffrey (ISBN: 9780062292988) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Well worth a read for new and innovating businesses alike. - Mind blowing book - a must read for any SaaS company - or in fact any company looking at developing a disruptive product. I actually read this as a result of it being referenced in another book (unfortunately I can't remember which one!), but my word this is worth the purchase. Having actually run a fairly "groundbreaking" product (partnermarketing.com) for the last 5 years - a lot of this book speaks to the challenges we've faced - and it was great to see that we've overcome them in ways Geoffrey described (with a lot of new ideas thrown in too). Well worth a read if you run any business looking to innovate
Review: Definitely crossed it - Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 24,896 in Books ( See Top 100 in Books ) 149 in Sales & Marketing 246 in Business Life (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (2,532) |
| Dimensions  | 13.49 x 1.65 x 20.32 cm |
| Edition  | 3rd |
| ISBN-10  | 0062292986 |
| ISBN-13  | 978-0062292988 |
| Item weight  | 227 g |
| Language  | English |
| Part of series  | Collins Business Essentials |
| Print length  | 288 pages |
| Publication date  | 28 Jan. 2014 |
| Publisher  | HarperCollins Publishers |

## Images

![3rd Edition Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) - Image 1](https://m.media-amazon.com/images/I/81jRhPA6SQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Well worth a read for new and innovating businesses alike.
*by J***Y on 18 July 2017*

Mind blowing book - a must read for any SaaS company - or in fact any company looking at developing a disruptive product. I actually read this as a result of it being referenced in another book (unfortunately I can't remember which one!), but my word this is worth the purchase. Having actually run a fairly "groundbreaking" product (partnermarketing.com) for the last 5 years - a lot of this book speaks to the challenges we've faced - and it was great to see that we've overcome them in ways Geoffrey described (with a lot of new ideas thrown in too). Well worth a read if you run any business looking to innovate

### ⭐⭐⭐⭐⭐ Definitely crossed it
*by C***R on 6 March 2016*

Good book that explains the product innovation cycle in a clear (albeit simplified) framework. It has a rightful place in the business innovation literature as a "must read". Only caveat of course is that it could lull the reader into thinking that this process is easy to manage as this analysis benefits hindsight bias (like almost all business books). One may find that the chasm crossing approach is quite chaotic and difficult to foresee by the entrepreneur as the industry structure is usually still rapidly evolving in the early years.

### ⭐⭐⭐⭐ Four Stars
*by P***E on 9 January 2018*

Excellent classic management book - still highly relevant to all start-up businesses.

## Frequently Bought Together

- Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail

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*Store origin: IE*
*Last updated: 2026-03-02*