--- product_id: 50427323 title: "L'Oreal INOA Hair Colour 60ml - 6.23" brand: "loreal" price: "€ 28.29" currency: EUR in_stock: true reviews_count: 13 category: "Loreal" url: https://www.desertcart.ie/products/50427323-loreal-inoa-hair-colour-60ml-6-23 store_origin: IE region: Ireland --- # Up to 3 levels of glossy, long-lasting colour 100% grey coverage Ammonia-free, oil-enriched formula L'Oreal INOA Hair Colour 60ml - 6.23 **Brand:** loreal **Price:** € 28.29 **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your hair game with vibrant colour that cares as much as it dazzles! ## Quick Answers - **What is this?** L'Oreal INOA Hair Colour 60ml - 6.23 by loreal - **How much does it cost?** € 28.29 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/50427323-loreal-inoa-hair-colour-60ml-6-23) ## Best For - loreal enthusiasts ## Why This Product - Trusted loreal brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ammonia-Free Comfort:** Experience salon luxury with zero ammonia and no unpleasant odour—comfort meets style. - • **Flawless Grey Coverage:** Achieve 100% grey hair coverage with vibrant, natural results that turn heads. - • **Tailored Shade Perfection:** Choose from a full spectrum of shades or mix your own for a personalized, standout look. - • **Radiant, Long-Lasting Shine:** Enjoy up to 3 levels of glossy colour that stays luminous between appointments. - • **Nourishing Oil-Infused Formula:** Condition your hair deeply while colouring, leaving it softer and healthier for 6 weeks. ## Overview L'Oreal INOA Hair Colour 60ml in shade 6.23 is a professional-grade, ammonia-free permanent hair dye enriched with oils for deep nourishment. It guarantees 100% grey coverage with up to 3 levels of long-lasting, glossy colour while leaving hair conditioned and soft for up to 6 weeks. Designed for normal hair, this natural-feeling formula offers a comfortable, odourless application experience, making it a top choice for those seeking vibrant, radiant hair colour with salon-quality results. ## Description Discover our colour innovation! Our first permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair. What's left is beautiful colour that's bright and looks natural. Plus, INOA leaves hair feeling conditioned with sublime colour radiance until your next colour appointment. Experience our ultimate in luxury colour, with improved comfort during the development time and no odour. So you can sit back and enjoy the salon! Greys? No problem! INOA gives you high coverage, up to 100%, whilst still keeping the colour looking bright and luminous. With a full range of colours, ask your hairdresser which INOA shade, or cocktail of shades, is perfect for you. Review: Excellent, but depends on the hair type - Excellent product. I purchased a 6.1 ash blonde for a brown hair effect. Its sold as a blonde but IS NOT A BLONDE !! you mix this to the exact same amount of activator. so 50% to 50% of each. mix well and leave ! it is quite an ash colour, which is perfect, as so many browns are orange, but note that does depend on what its going over ! if you have orange issues use a blue shampoo to accompany. I left my colour on for 25 minutes not the 40 recommended . This was long enough to colour any small greay areas, and make the hair go medium brown. I find if its left on for 40 it can go black !! ( but my hair is pourous ) I have purchased this colour many times with the 20% activator and would buy again. Review: Great product - Great product, easy to use. ## Features - Covers up to 100% of grey hairs - Long-lasting and natural-looking permanent colour - Up to 3 levels for long lasting, glossy colour ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B003WG71EC | | Benefits | Intensive moisture and nutrition for 6 weeks, hair becomes softer than before dyeing | | Best Sellers Rank | 9,246 in Beauty ( See Top 100 in Beauty ) 143 in Permanent Hair Colour | | Brand | Loreal | | Brand Name | Loreal | | Colour | 6.23 Dark Iridescent Golden Blonde | | Container Type | Bottle | | Country Of Origin | España | | Customer Reviews | 4.7 out of 5 stars 1,659 Reviews | | Full Cure Time | 2E+1 Minutes | | Global Trade Identification Number | 03474630414846 | | Hair Color Permanence | Permanent | | Hair Type | Normal Hair | | Hair type | Normal Hair | | Item Form | Lotion | | Item Type Name | 6.23 | | Item Weight | 0.08 Kilograms | | Item form | Lotion | | Manufacturer | KOMQI | | Manufacturer Part Number | LINOA623 | | Material Features | Natural | | Material Type Free | Ammonia Free | | Model Number | LINOA623 | | Number of Items | 1 | | Package information | Bottle | | Product benefits | Intensive moisture and nutrition for 6 weeks, hair becomes softer than before dyeing | | Unit Count | 60.0 millilitre | ## Product Details - **Brand:** Loreal - **Colour:** 6.23 Dark Iridescent Golden Blonde - **Hair type:** Normal Hair - **Item form:** Lotion - **Material Type Free:** Ammonia Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Intensive moisture and nutrition for 6 weeks, hair becomes softer than before dyeing - **Unit count:** 60.0 millilitre ## Images ![L'Oreal INOA Hair Colour 60ml - 6.23 - Image 1](https://m.media-amazon.com/images/I/51OujtaWRLL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Hi which Inoa will achieve a nice ‘baby blond’ strand (when used with a 10.31 golden ash root and 6 dark blond contrast for sunkissed look? Thx 👍🙂** A: Hello, I’m not sure. I use the 9 mixed with 10.13 as a root touch up. Sorry can’t be of more help. **Q: I recieved the item promptly . there are no english instructions included . can you please advise. thankyou** A: Hi Sue you need the Inoa preoxude and mix equal amount of both and leave it on for 35 minutes. **Q: Please help There are no English instructions !!** A: : Mix the colouring cream in the recommended ratio with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product. Purpose Professional Hair Dye L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence. L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers. The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair. The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel. 5.0 Write review 3 ease of application cosmetic quality satisfaction with the results Newest rewiews Beautiful colour; very easy to mix and use. Highly recommend. xKelseyx 20 February 2020 Was this review helpful? Yes 0 | No 0 Great product. Great price JK 29 January 2020 Was this review helpful? Yes 0 | No 0 This is the best hair colour, ever since using it my hair is in excellent condition, the colour is rich and warm and leaves my hair silky smooth. I’ve had lots of comments on how good my hair looks, people like be the colour and ask what shampoo I use to make it shine Inoa is professional dye,there will be no instructions. Mix the colouring cream in the recommended ratio(1:1) with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product **Q: Does this have parfum in it** A: I haven't notice a parfum smell ## Customer Reviews ### ⭐⭐⭐⭐⭐ Excellent, but depends on the hair type *by B***P on 24 October 2019* Excellent product. I purchased a 6.1 ash blonde for a brown hair effect. Its sold as a blonde but IS NOT A BLONDE !! you mix this to the exact same amount of activator. so 50% to 50% of each. mix well and leave ! it is quite an ash colour, which is perfect, as so many browns are orange, but note that does depend on what its going over ! if you have orange issues use a blue shampoo to accompany. I left my colour on for 25 minutes not the 40 recommended . This was long enough to colour any small greay areas, and make the hair go medium brown. I find if its left on for 40 it can go black !! ( but my hair is pourous ) I have purchased this colour many times with the 20% activator and would buy again. ### ⭐⭐⭐⭐⭐ Great product *by C***R on 17 November 2025* Great product, easy to use. ### ⭐⭐⭐⭐⭐ Good diy solution *by S***N on 14 July 2025* Like these manufacturers and have made several purchases so that says it all for me and it keeps hair dressing costs at a minimum. ## Frequently Bought Together - Loreal INOA 6.23 60GRM V511 - Loreal MAJIREL EU ABSOLU 6.0 14B V511 - Diactivateur Colour Activator --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ie/products/50427323-loreal-inoa-hair-colour-60ml-6-23](https://www.desertcart.ie/products/50427323-loreal-inoa-hair-colour-60ml-6-23) --- *Product available on Desertcart Ireland* *Store origin: IE* *Last updated: 2026-10-01*