---
product_id: 48618374
title: "COLOR WOW Root Cover Up"
brand: "color wow"
price: "€ 52.80"
currency: EUR
in_stock: true
reviews_count: 8
category: "Color Wow"
url: https://www.desertcart.ie/products/48618374-color-wow-root-cover-up
store_origin: IE
region: Ireland
---

# 6 natural shades for perfect match Water-resistant, lasts till shampoo Instant root coverage under 1 min COLOR WOW Root Cover Up

**Brand:** color wow
**Price:** € 52.80
**Availability:** ✅ In Stock

## Summary

> 🎯 Root coverage redefined—because your color deserves a flawless encore!

## Quick Answers

- **What is this?** COLOR WOW Root Cover Up by color wow
- **How much does it cost?** € 52.80 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/48618374-color-wow-root-cover-up)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Shade Diversity:** Six expertly crafted shades including platinum to black, matching every hair tone flawlessly.
- • **Long-Lasting Wear:** Water-resistant formula stays put from shampoo to shampoo—even swim-proof!
- • **Extend Your Color Life:** Dramatically prolongs time between salon visits by masking regrowth and perfecting hairlines.
- • **Flawless Root Camouflage:** Seamlessly covers grey & dark roots with a natural finish—no mess, no fuss.
- • **Lightweight & Non-Sticky:** Pigments adhere without residue, leaving hair silky and natural, never oily or stiff.

## Overview

COLOR WOW Root Cover Up is a professional-grade, powder-based solution designed to instantly conceal grey and dark roots on color-treated hair. Available in six natural shades, its water-resistant formula delivers a lightweight, non-sticky finish that lasts until the next shampoo. Engineered by beauty innovators, it extends the life of your hair color and highlights, offering a quick, mess-free touch-up that fits seamlessly into your busy lifestyle.

## Description

Product Description The first complete range of professional-formulation products engineered for epic colour. Created by renowned beauty product innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), COLOR WOW harnesses the power of breakthrough technologies to keep colour-treated hair at its peak. Federici Brands is a beauty brand incubator built on a 25 year heritage of award winning, problem solving firsts. Known for disrupting the industry with first and best-in-class technologies, Federici Brands finds joy in changing consumers’ lives with inventive products, engineered to solve real problems and deliver truly transformational results. The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily with no mess for perfect results in under a minute. - No More Roots!! With the ease of a photo retouch tool, all shades seamlessly cover grey roots. - The blonde shade even covers dark re-growth in lightened/highlighted hair; never before has dark re-growth been 'lightened' without peroxide. - Pigments adhere to hair without being sticky or oily and without dulling. - Dramatically extends the time between coloring and highlighting. - Contains a variety of pigments and reflective properties to ensure shades look natural and easily match a wide assortment of hair colours. - Does not contain any waxes or dyes. - Water-resistant; lasts from shampoo to shampoo. - Available in six shades including platinum, blonde, light brown, medium brown, dark brown and black. Note: Date mentioned on the item is Manufactured date and not the Expiry date Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Directions Apply to dry hair. Fill the small end of the brush with powder. Use your free hand to straighten or tighten the hair against your head and press the brush firmly against the roots, starting with the scalp and exercising. Apply more powder as needed. To extend highlights, use the side edge of a small brush. Easily remove excess powder with the wide end of the brush. Fast, easy, natural-looking results, instantly. Leaves no stiff or sticky residue, leaving hair silky and natural. Water resistant so it stays in place until washed off with shampoo, you can even swim with it.

Review: Great product - This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.
Review: Worth it - May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while

## Features

- Hair type: coloured

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00NVIBXRW |
| Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Best Sellers Rank | 652 in Beauty ( See Top 100 in Beauty ) 2 in Hair Mascaras |
| Brand | COLOR WOW |
| Brand Name | COLOR WOW |
| Colour | Black |
| Container Type | Box |
| Country Of Origin | China |
| Customer Reviews | 4.0 out of 5 stars 20,511 Reviews |
| Global Trade Identification Number | 05060150185458 |
| Hair Color Permanence | Temporary |
| Hair Type | coloured |
| Hair type | coloured |
| Item Form | Powder |
| Item Weight | 2.1 Grams |
| Item form | Powder |
| Manufacturer | Federici Brands |
| Material Features | Natural |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package information | Box |
| Product benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. |
| Unit Count | 1 Count |

## Product Details

- **Brand:** COLOR WOW
- **Colour:** Black
- **Hair type:** coloured
- **Item form:** Powder
- **Material Type Free:** Paraben Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Box
- **Unit count:** 1 Count

## Images

![COLOR WOW Root Cover Up - Image 1](https://m.media-amazon.com/images/I/61OS-JSb-TL.jpg)

## Available Options

This product comes in different **Configuration, Color** options.

## Questions & Answers

**Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks**
A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left.  I love it.  It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it.  I highly recommend this product.  I'm sure the one compact of powdered color will last me a full year if not longer.

**Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?**
A: I use this to cover silver / grey roots (80% +) in the front of my head.  I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product,  assuming the very light roots would lighten up the medium brown Color Wow.  It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product.

**Q: What are the ingredients in this product?  Has it been evaluated for toxicity by a group like Skin Deep?**
A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491.

**Q: does this wash out of your hair in the rain? How many uses in the compact?**
A: My hair hasn't been rained on.  It has been snowed on and it didn't rinse out.  It completely washes out during a shampoo.  I don't know how many uses in the compact.  I would think it varies according to how much outgrowth there is  My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by M***Y on 31 August 2025*

This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off.

### ⭐⭐⭐⭐⭐ Worth it
*by M***N on 13 January 2026*

May be pricey but works really well Easy to apply Does not leave hair sticky Lasts in between washes You use very little so I forsee it lasting a while

### ⭐ Awful product
*by S***A on 8 May 2025*

So useless Does nothing. If I could give it zero stars then I would ! Had a bad dye job and wanted to add some blonde highlights here and there. Honestly did nothing at all. And so expensive ! I had actually cancelled the order but it arrived anyway. I thought ‘ok I’ll give it a go now it’s here’. Really wish I hadn’t. What a total waste of money.

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW MONEY MIST – Luxe Leave-in Conditioning Treatment for Glossy, Expensive-Looking Hair | Moisturizes, Defrizzes & Detangles for smooth, silky texture

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---

*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-26*