Coconut Merchant Award Winning Organic Coconut Jam | Vegan, Gluten free and Dairy free | 100% Natural Ingedients

This is one of the most extraordinary products I have ever come across. The texture is a bit like firm Nutella, but the flavour is something else entirely (not to mention about a million times better than nutella, or indeed any other spread I've tried).It tastes caramelly/fudgy to start off with, and then the coconut flavour comes through, slightly toasted and just incredible. It really is not like anything else I have ever tasted.I would say that if you REALLY hate coconut then this is probably not for you, but everyone else should try it at once. Seriously.Also, it's very rich so you're hardly going to whistle through a whole jar in a couple of days (well ok, you might, I might, it's that good). But for something which is fantastic quality, not to mention organic AND ethically sourced, from a small independent company, it's marvellous value and hey, it tastes awesome!

This is the first time trying this out, purchased this product as this is a very trusted brand and I absolutely love their ethos as a company, as I use their coconut oil which is the best I've experienced!! Had no idea they did this jam, so was a bit of a gamble, have to say this was simply scrumptious! This will be a firm favourite, whole family very pleased and even better value at x3 jars which also has a very long shelf life. 7* Coconut Merchant for a 7* item, thank you soooo much.Mrs Ed.

Very tasty jam. Could become too sweet too soon if taken in large doses. I spread coconut oil on my toast, in place of butter, followed by a thin layer of this jam and that was enough for me. Makes for a deliciously coconutty start to the day with the combination of the coconut oil and jam keeping me satisfied until lunchtime and energised for the day ahead. Can imagine those that enjoy eating Nutella by the spoonful would do the same with this jam. Enjoy the experience and health benefits.

The instructions on the lid say sit in warm water shake and you are ready to go. I am finding it takes boiling water and a while to melt before use. At times I just dig it out solid and add it to hot chocolate. I like the taste, I used it on toast and liked it, there is an obvious taste of coconut, creamy and tasty but not overpowering. I am finding it more difficult to tie it in with savoury dishes, but I'm going to persevere through trial and error as I like it!

Nice consistency but too sweet.

Hmmm, just not what I was expecting. It's okay, but I think I was expecting a more creamy texture and flavour. It's got a toasty, caramelized flavour which isn't unpleasant but is a little overpowering. There's no way I could spread it on toast and eat as it is, not really sure what to do with it, so it will probably languish in my cupboard and finally be evicted around 2027. It's pretty expensive for what it is.

I personally don't eat a lot of bread so I've been doing a bit of experimenting with this jam to try and see what does it go well with. So far I've found it quite versatile - been putting this on top of my oatmeal, chocolate cake, and matcha waffles and it tastes great with everything (goes exceptionally well with chocolate :) ). Great product, fast delivery, and phenomenal customer service (they have even left a note of thank you with my name printed on it!!). Keep up the great work and I'm looking forward to trying out more products from this company.

I've been described as "coconut obsessed" on a regular occasion, but this is just pure nasty. It tastes almost like burnt vegemite. Absolutely awful.