--- product_id: 48394814 title: "Root Cover Up, Award-Winning Root Touch Up Powder, Light Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant" brand: "color wow" price: "€ 35.16" currency: EUR in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.ie/products/48394814-root-cover-up-award-winning-root-touch-up-powder-light store_origin: IE region: Ireland --- # Lasts until shampooed Reflective mineral pigments Water & sweat resistant Root Cover Up, Award-Winning Root Touch Up Powder, Light Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant **Brand:** color wow **Price:** € 35.16 **Availability:** ✅ In Stock ## Summary > ✨ Own your roots, own the room. ## Quick Answers - **What is this?** Root Cover Up, Award-Winning Root Touch Up Powder, Light Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant by color wow - **How much does it cost?** € 35.16 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/48394814-root-cover-up-award-winning-root-touch-up-powder-light) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Long-Lasting Wear:** Stays put through workouts and swims, rinses out only with shampoo. - • **Dual-Purpose Magic:** Doubles as a brow powder to fill thinning areas effortlessly. - • **No Wax, No Stiffness:** Lightweight formula that won’t dull or stiffen your hair’s natural movement. - • **Multi-Dimensional Shine:** Reflective mineral powder creates a rich, natural-looking depth. - • **Instant Grey Concealment:** Seamlessly hides greys and regrowth for a flawless, natural finish. ## Overview Color Wow Root Cover Up in Light Brown is an award-winning, temporary root touch-up powder that instantly conceals greys and sparse areas with reflective mineral pigments. Water- and sweat-resistant, it stays flawless until shampooed out, doubles as a brow filler, and leaves hair looking naturally fuller without wax or stiffness. ## Description Product Description COLOR WOW Root Cover Up in Light Brown delivers instant, seamless grey coverage and regrowth blending for natural or colour-treated hair. The award-winning root touch up powder uses reflective mineral pigments to deliver rich colour payoff with a natural finish — never flat, waxy, or sticky. Perfect for disguising sparse areas, softening roots, and extending time between salon visits, this professional formula was developed by the team behind John Frieda and engineered for real-life colour challenges. It blends flawlessly, stays water- and sweat-resistant, and rinses out only with shampoo. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Review: Amazing quality product - This is a wonder product . It covers grey , v natural and stays on until washed off Can be used on brows . Review: Great - Great does as it says ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00MQ4SUUU | | Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. | | Best Sellers Rank | 3,523 in Beauty ( See Top 100 in Beauty ) 9 in Hair Mascaras | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Colour | Light Brown | | Container Type | Box | | Country Of Origin | China | | Customer Reviews | 4.4 out of 5 stars 3,518 Reviews | | Global Trade Identification Number | 05060150185427 | | Hair Color Permanence | Temporary | | Hair Type | coloured | | Hair type | coloured | | Item Form | Powder | | Item Highlight | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant | | Item Weight | 0.01 Pounds | | Item form | Powder | | Manufacturer | COLOR WOW | | Manufacturer Part Number | CW542 | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW542 | | Number of Items | 1 | | Package information | Box | | Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more | | UPC | 059165558567 | | Unit Count | 2.1 gram | ## Product Details - **Brand:** COLOR WOW - **Colour:** Light Brown - **Hair type:** coloured - **Item form:** Powder - **Material Type Free:** Paraben Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 2.1 gram ## Images ![Root Cover Up, Award-Winning Root Touch Up Powder, Light Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant - Image 1](https://m.media-amazon.com/images/I/71Hbu5NChIL.jpg) ## Questions & Answers **Q: Does it stain pillows at night?** A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok. **Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!** A: No, you won't get any mess from this product. Once it goes on to your hair it fixes quickly and will only come out with shampooing. And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off. It won't cause any staining, and it won't run if she gets her hair wet. For my part, I use this product to tide me over between hair appointments. I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job. It is the easiest product to use. Color Wow do a couple of YouTube demonstrations - it is exactly as they say. **Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?** A: I don't think it said on packaging but on their website it states it is not tested on animals and contains no animal-derived ingredients. hope that helps **Q: Can I use it for grey hairline ??** A: It is good for colouring grey, however I do think product is too expensive as there is not much of it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Amazing quality product *by P***Y on 14 August 2026* This is a wonder product . It covers grey , v natural and stays on until washed off Can be used on brows . ### ⭐⭐⭐⭐⭐ Great *by L***S on 31 May 2026* Great does as it says ### ⭐⭐⭐⭐ Good product *by A***Y on 4 June 2026* Good coverage.. really liked the product. Easy to apply Minus a star because of the price of the product in relation to the quantity of it ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture - COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture | Non-Sticky & Moisturizing --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ie/products/48394814-root-cover-up-award-winning-root-touch-up-powder-light](https://www.desertcart.ie/products/48394814-root-cover-up-award-winning-root-touch-up-powder-light) --- *Product available on Desertcart Ireland* *Store origin: IE* *Last updated: 2026-09-11*