Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

The book is a very practical handbook for any professional services firm that is on their journey to productising their services. An easy read that will probably switch your viewpoint and focus in organisation that wish to accelerate their business growth. Highly recommend to read both for the first timers and those who are way along on executing their productisation strategy. Everyone will find good advice no matter where they are in the process.

I got through 30% of the book then quit. Besides the amateurish information that might, might, be helpful for someone just starting out, the content takes random rambling ideas and attempts to organize them into structured thought. Lots of rambling. When I got to the word salad diversity nonsense, book closed. I don't buy a book about productization to hear about workplace diversity (aka someone imposing their liberalism on readers). I buy books to learn. This one didn't teach me anything.

I wish I would have discovered this book 6 months ago... I've been a service-provider for 24 years in some capacity. I find it very fulfilling, but it can lead to burnout. For the first time ever, I'm about to launch my first SaaS product and there are some things stopping me in my tracks- Will this make my consulting less valuable?- Am I going to destroy an industry?- How does this fit in with my services?This book addresses all these concerns and more... This book presents a true roadmap for those who want to make the transition from pure consulting (e.g., trading time, selling your expertise) to more scalable products.Those who may not find this book helpful:- Product people who want to reverse-engineer services- Those who have never spent significant time selling knowledge-based services- Someone looking for a short-cut to learn product management- Someone looking for instant gratificationIf you're a true service provider and are interested in transitioning to (or incorporating) more scalable products into your business, this is the book for you.

I purchased this book because everyone else expressed an incredible roadmap would eventually be unveiled. If you've ever launched a product, managed a project, are a certified project manager or product manager, then book will not provide any new insights. Skip it.The target demographic may be a budding entrepreneur? I'm not sure.Hope it helps.

In Productize, Eisha Armstrong, and the team at Vecteris, uncover the critical steps for successfully transforming pure business services into scalable and sustainable growth through products. Their book identifies first the mistakes we make and then suggests solutions for overcoming those barriers. In a quite practical step by step manner, Armstrong illustrates the productize pathway and then showcases how best to resolve the people challenges, ring fence for innovation, and focus on solving the right, most valuable business problems. Armstrong's emphasis on co-operation with customers places her approach solidly within current trends toward customer experience and her argument to not fear cannibalization is a shot across the bow of every established professional services firm whose traditional lines of business impede innovation. This a book for any leader who wants to get off the hamster wheel of solutions business models and move toward truly scalable and sustainable business outcomes.