---
product_id: 456041702
title: "Color Charm Wella Demi-Permanent 5VV Plum Brown 2oz"
brand: "colorcharm"
price: "€ 15.12"
currency: EUR
in_stock: true
reviews_count: 5
category: "Colorcharm"
url: https://www.desertcart.ie/products/456041702-color-charm-wella-demi-permanent-5vv-plum-brown-2oz
store_origin: IE
region: Ireland
---

# Shea butter enriched, gentle formula Up to 24 washes vibrant gloss Free from ammonia, parabens & phthalates Color Charm Wella Demi-Permanent 5VV Plum Brown 2oz

**Brand:** colorcharm
**Price:** € 15.12
**Availability:** ✅ In Stock

## Summary

> 💜 Elevate your hair game with plum perfection that turns heads and sparks envy!

## Quick Answers

- **What is this?** Color Charm Wella Demi-Permanent 5VV Plum Brown 2oz by colorcharm
- **How much does it cost?** € 15.12 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/456041702-color-charm-wella-demi-permanent-5vv-plum-brown-2oz)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Multiuse magic:** Perfect for blending grays, toning, refreshing, or adding a vibrant gloss boost—your all-in-one color solution.
- • **Gloss that lasts:** Enjoy rich, shiny color that stays vibrant for up to 24 washes, keeping your look fresh and enviable.
- • **Trusted pro brand:** Backed by Wella Professionals, a leader in salon-quality hair color with a loyal following and stellar reviews.
- • **Clean beauty promise:** Formulated without ammonia, parabens, gluten, phthalates, or animal-derived ingredients for a guilt-free glow.
- • **Gentle on every strand:** Infused with nourishing shea butter, this formula protects and enhances all hair textures without damage.

## Overview

Wella Color Charm Demi-Permanent 5VV Plum Brown is a shea butter-enriched, ammonia-free hair gloss that delivers vibrant, healthy-looking color lasting up to 24 washes. Ideal for blending grays, toning, or refreshing color, it suits all hair textures and is free from parabens, gluten, and animal-derived ingredients, making it a clean, professional-grade choice for a radiant, damage-free finish.

## Description

New Wella Colorcharm Demi-Permanent Shades Offer Shiny, Healthy-Looking Color With Less Damage.* Our Multiuse Formula Can Be Used To Blend First Grays, Add Vibrant Gloss, And Enhance, Refresh Or Tone Your Color. Enriched With Shea Butter, Our Shades Are Gentler On All Hair Textures* And Free Of Animal Derived Ingredients, Ammonia, Gluten, Parabens, And Phthalates. Results Last Up To 24 Washes.** *Vs. Permanent Color **Depending On Hair Type.

Review: Great experience using this product. clear instructions and left a great result. Super pigmented and gave me the exact colour I was going for. Don’t forget to buy developer too!
Review: I have used this hair color for years. I guess Wella changed up their demi-perm color, so mind disappeared. I was delighted ti find it on desertcart’

## Features

- Hair Gloss

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0B3KR3PX8 |
| ASIN  | B0B3KR3PX8 |
| Best Sellers Rank | #24,968 in Beauty ( See Top 100 in Beauty ) #358 in Permanent Hair Color |
| Customer reviews | 4.4 4.4 out of 5 stars (1,414) |
| Date First Available  | 13 June 2022 |
| Item model number | 000000099350110804 |
| Item model number  | 000000099350110804 |
| Manufacturer | Wella Professionals |
| Manufacturer  | Wella Professionals |
| Package Dimensions | 4 x 3.8 x 3 cm; 56.7 g |
| Package Dimensions  | 4 x 3.8 x 3 cm; 56.7 g |

## Product Details

- **Brand:** COLORCHARM
- **Colour:** Brown
- **Item form:** Liquid
- **Package information:** Bottle
- **Product benefits:** Long lasting, fade resistant results. Ammonia free

## Images

![Color Charm Wella Demi-Permanent 5VV Plum Brown 2oz - Image 1](https://m.media-amazon.com/images/I/81HQz8+QR0L.jpg)

## Questions & Answers

**Q: Does the 8A have a blue base or purple? Searched everywhere online but cannot find the answer!**
A: The base for 8A is blue. In case you want to add - Each color is formulated specially for the level, so not all A's in Wella Color Charm are blue based.

**Q: How many oz of activating lotion do I use? And do I use a full tube in one coloring? (hair not super long).**
A: I have medium length hair (2-3 inches past shoulders) I used 4 oz of activating lotion and 2 oz (which was entire tube) of the coloring. I had a small amount left over when finished so I think that's a good amount. The directions says 2 parts lotion to 1 part color

**Q: Is this hair color tube 2oz and i order activating lotion 4oz separately?  mix them and apply how - does it have a squeeze bottle?  sorry i am a guy**
A: You purchase each separately. If you’re going to do this regularly, get as big a bottle of activating lotion as you can. Squeeze bottle is separate too. Squeeze bottle should have measuring markings so you can get the proportions correct. Mix color and activating lotion thoroughly  in the squeeze bottle by shaking vigorously (with your finger over the top so it doesn’t spray all over.). I’ve been coloring my roots with these products for decades. I often mix dark brown with some golden browns and or a little of a dark reddish.

**Q: Puedo mezclar wella  8 a con wella 5 n. esto ayudaría a quitar manchas naranjas y rubias  por decoloración ?**
A: This is a great question. When using the 8A that will take care of the orange however 5N will not assist in toning at all and bring you down to a darker level of hair. 8 is going to be blonde. You need to get violet in the formulation to assist with toning out yellow. So no the formulation you gave me will not assist in what you are trying to achieve.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by S***A on 27 October 2025*

Great experience using this product. clear instructions and left a great result. Super pigmented and gave me the exact colour I was going for. Don’t forget to buy developer too!

### ⭐⭐⭐⭐⭐ Review
*by P***R on 4 December 2023*

I have used this hair color for years. I guess Wella changed up their demi-perm color, so mind disappeared. I was delighted ti find it on Amazon’

### ⭐⭐⭐⭐ Review
*by L***M on 5 March 2022*

Easy to use and non damaging but buy at least 3-4 shades lighter than your intended color as they come out much darker.

## Frequently Bought Together

- COLORCHARM Demi Permanent Hair Color - Gloss, Refresh & Tone - 2 Fl Oz
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- Color Charm Charm Hair Toner

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**Shop now:** [https://www.desertcart.ie/products/456041702-color-charm-wella-demi-permanent-5vv-plum-brown-2oz](https://www.desertcart.ie/products/456041702-color-charm-wella-demi-permanent-5vv-plum-brown-2oz)

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-02*