Mastering Technical Sales: The Sales Engineers Handbook Fourth Editio (Artech House Technology Management and Professional Development Library)
Product ID: 455706701
📈4th Edition - Proven & Updated
📚Comprehensive Sales Engineer Guide
⚙️Bridges Tech & Business Seamlessly
€ 100.08
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Description
🚀 Elevate Your Technical Sales Game — Don’t Get Left Behind!
- FROM NOVICE TO LEADER - Guides you from foundational skills to front-line presales management roles.
- MASTER THE MIDDLE FUNNEL - Accelerate qualified opportunities and discard poor fits early for maximum sales impact.
- TRUSTED BY PROFESSIONALS - 4.6-star rating with glowing reviews from sales engineers and industry experts.
- INDUSTRY LEADING 4TH EDITION - Stay ahead with the latest best practices and tools in technical sales.
- BECOME THE ULTIMATE BRIDGE BUILDER - Connect technical details with business goals to elevate your sales team’s value.
Mastering Technical Sales: The Sales Engineers Handbook, now in its 4th edition, is the definitive resource for sales engineers navigating complex tech sales. It offers actionable strategies to bridge technical expertise and business needs, optimize the sales funnel’s middle stage, and accelerate career growth from practitioner to leader. Highly rated and widely recommended, this handbook is essential for anyone serious about mastering presales in tech-driven industries.
Specifications
| Best Sellers Rank | 287,224 in Books ( See Top 100 in Books ) 152 in Career Advancement & Professional Development 5,962 in Engineering & Technology |
| Customer reviews | 4.6 4.6 out of 5 stars (47) |
| Dimensions | 15.88 x 2.54 x 23.5 cm |
| Edition | Unabridged |
| ISBN-10 | 1630818720 |
| ISBN-13 | 978-1630818722 |
| Item weight | 780 g |
| Language | English |
| Print length | 400 pages |
| Publication date | 30 April 2022 |
| Publisher | Artech House |
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