---
product_id: 444098140
title: "Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads)"
brand: "seventh generation"
price: "€ 73.37"
currency: EUR
in_stock: false
reviews_count: 5
category: "Seventh Generation"
url: https://www.desertcart.ie/products/444098140-seventh-generation-laundry-detergent-ultra-concentrated-easydose-free-and-clear
store_origin: IE
region: Ireland
---

# 66 loads in 23oz ultra-concentrated 60% less plastic, eco-smart Advanced enzyme stain-fighting Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads)

**Brand:** seventh generation
**Price:** € 73.37
**Availability:** ❌ Out of Stock

## Summary

> ♻️ Clean smarter, live lighter—because your laundry deserves a glow-up!

## Quick Answers

- **What is this?** Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads) by seventh generation
- **How much does it cost?** € 73.37 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/444098140-seventh-generation-laundry-detergent-ultra-concentrated-easydose-free-and-clear)

## Best For

- seventh generation enthusiasts

## Why This Product

- Trusted seventh generation brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Champion:** Uses 60% less plastic and 50% less water, making your clean greener and lighter on the planet.
- • **Compact Powerhouse:** Ultra-concentrated formula packs 66 loads into a sleek 23oz bottle—space-saving and travel-ready.
- • **One-Squeeze Wonder:** EasyDose tech delivers perfect detergent every time—no waste, no guesswork.
- • **Stain-Fighting Pro:** Advanced enzyme blend tackles tough stains and odors, keeping your wardrobe fresh and vibrant.
- • **Sensitive Skin Savior:** Free & Clear formula with zero dyes, fragrances, or artificial brighteners—hypoallergenic and gentle.

## Overview

Seventh Generation Ultra Concentrated EasyDose Laundry Detergent offers 66 powerful loads in a compact 23oz bottle, featuring innovative auto dosing technology for precise use. Its advanced enzyme formula effectively removes tough stains while being free of dyes and fragrances, making it ideal for sensitive skin. Designed with sustainability in mind, it uses 60% less plastic and 50% less water than traditional detergents, delivering a high-performance clean that’s eco-friendly and convenient.

## Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all your need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Review: I've tried many sensitive skin, fragrance free washing detergents and this is the one I keep coming back to. Seems to wash my clothing well, no issues with skin and totally fragrance free. I had to get over the thought that I needed to use a larger amount of detergent per load. One squirt is all that is needed with this detergent. It also has not taken the colour out of my towels when I squirted it into the water directluy onto my clothing and towels. I am really bad about not following the directions about filling your washer with water and detergent BEFORE adding my clothing as I am always in such a rush. So many of the other liquid detergents have left discolourations on my towels but not this one.
Review: I’m very picky about laundry detergent and have used it all. I recently switched to this from the pods in the big name tub. I want my detergent to work really hard on stains and odors, but leave the fabrics feeling soft. This one leaves laundry feeling like it is deeply clean, even tackles teen laundry and pet odors, and rinses really clean so your clothes feel very soft like new. The bottle is easy to use and I appreciate how much is in it for the price! I can’t believe how fresh, soft and clean my sheets feel after using this. Even better that it has a good ingredients list. A+ !!!

## Features

- Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need.
- Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about.
- Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
- Our advanced-enzyme formula fights even the most stubborn stains.
- Made with 0% dyes, fragrances, or artificial brighteners.
- Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07H45S491 |
| ASIN  | B07H45S491 |
| Best Sellers Rank | #381,168 in Health & Personal Care ( See Top 100 in Health & Personal Care ) #2,007 in Liquid Detergent |
| Customer Reviews | 4.6 4.6 out of 5 stars (3,906) |
| Date First Available  | 2 January 2019 |
| Item Dimensions LxWxH | 17.4 x 19.1 x 22.7 Centimeters |
| Item Dimensions LxWxH  | 17.4 x 19.1 x 22.7 Centimeters |
| Item Weight | 653 g |
| Item Weight  | 653 g |
| Item model number | 732913447053 |
| Item model number  | 732913447053 |
| Manufacturer | UNILEVER DIV CONOPCO INC |
| Manufacturer  | UNILEVER DIV CONOPCO INC |
| Net Quantity | 683.1485 Milliliters |
| Net Quantity  | 683.1485 Milliliters |
| Product Dimensions | 17.45 x 19.05 x 22.68 cm; 653.17 g |
| Product Dimensions  | 17.45 x 19.05 x 22.68 cm; 653.17 g |

## Product Details

- **Brand:** Seventh Generation
- **Item Form:** Laundry Detergent
- **Item Weight:** 653 g
- **Item dimensions L x W x H:** 17.4 x 19.1 x 22.7 Centimeters
- **Liquid Volume:** 23 Fluid Ounces
- **Material Feature:** Concentrated
- **Net Quantity:** 683.1485 Milliliters
- **Number of Items:** 1
- **Scent:** Free & Clear
- **Specific Uses For Product:** Hypoallergenic, Stain Remover

## Images

![Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads) - Image 1](https://m.media-amazon.com/images/I/71f8y7-dbML.jpg)
![Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads) - Image 2](https://m.media-amazon.com/images/I/81CbwmpeoZL.jpg)
![Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads) - Image 3](https://m.media-amazon.com/images/I/71SJO+ibLsL.jpg)
![Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads) - Image 4](https://m.media-amazon.com/images/I/81Foeo4K-tL.jpg)
![Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23 oz (66 Loads) - Image 5](https://m.media-amazon.com/images/I/81zEy36661L.jpg)

## Available Options

This product comes in different **Scent** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by C***E on 26 May 2022*

I've tried many sensitive skin, fragrance free washing detergents and this is the one I keep coming back to. Seems to wash my clothing well, no issues with skin and totally fragrance free. I had to get over the thought that I needed to use a larger amount of detergent per load. One squirt is all that is needed with this detergent. It also has not taken the colour out of my towels when I squirted it into the water directluy onto my clothing and towels. I am really bad about not following the directions about filling your washer with water and detergent BEFORE adding my clothing as I am always in such a rush. So many of the other liquid detergents have left discolourations on my towels but not this one.

### ⭐⭐⭐⭐⭐ Review
*by R***U on 28 January 2026*

I’m very picky about laundry detergent and have used it all. I recently switched to this from the pods in the big name tub. I want my detergent to work really hard on stains and odors, but leave the fabrics feeling soft. This one leaves laundry feeling like it is deeply clean, even tackles teen laundry and pet odors, and rinses really clean so your clothes feel very soft like new. The bottle is easy to use and I appreciate how much is in it for the price! I can’t believe how fresh, soft and clean my sheets feel after using this. Even better that it has a good ingredients list. A+ !!!

### ⭐⭐⭐⭐⭐ Review
*by B***S on 10 February 2026*

This stuff is bomb. Tiny bottle. Easy dosing, one squeeze of the bottle. Less water = smaller bottle. Great product. Works just like tide or any other toxic laundry detergent without the toxicity!! Save the planet!!

## Frequently Bought Together

- Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Free & Clear Designed for Sensitive Skin, 23.1 Fl Oz
- Seventh Generation Dish Liquid Soap Free & Clear liquid soap Pack of 6 Dishwashing Soap Dish Soap for sensitive skin 19 oz

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-01*