---
product_id: 44000331
title: "Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum"
brand: "ion"
price: "€ 25.53"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.ie/products/44000331-ion-intensive-shine-4vv-plum-demi-permanent-creme-hair-color
store_origin: IE
region: Ireland
---

# Intense shine Color intensity Fade resistant Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum

**Brand:** ion
**Price:** € 25.53
**Availability:** ✅ In Stock

## Summary

> 🌟 Shine Bright, Stand Out!

## Quick Answers

- **What is this?** Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum by ion
- **How much does it cost?** € 25.53 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/44000331-ion-intensive-shine-4vv-plum-demi-permanent-creme-hair-color)

## Best For

- ion enthusiasts

## Why This Product

- Trusted ion brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Safe & Sound:** PPD-free formula for peace of mind.
- • **Reflect Your Style:** Achieve maximum light reflection for a head-turning look.
- • **Luxurious Conditioning:** Experience maximum shine with intense conditioning.
- • **Transform Your Tresses:** Elevate your hair game with vibrant 4VV Plum!
- • **Long-Lasting Brilliance:** Enjoy fade-resistant color that stays stunning.

## Overview

Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color offers a vibrant, fade-resistant color with intense conditioning properties. Its PPD-free formula ensures safety while delivering maximum light reflection and shine, perfect for those looking to enhance their hair's color intensity.

## Description

Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum

## Features

- Enhance, change or increase the color intensity
- Fade resistant and intense conditioning
- Maximum light reflection and shine
- PPD-free

## Images

![Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum - Image 1](https://m.media-amazon.com/images/I/51HPNHRs6ZL.jpg)
![Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum - Image 2](https://m.media-amazon.com/images/I/71rv1c4CDXL.jpg)
![Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum - Image 3](https://m.media-amazon.com/images/I/71rv1c4CDXL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    I Love this Hair Color
  

*by A***R on Reviewed in the United States on May 7, 2024*

This has been the best hair color I've ever used. It looks very natural and multi-tonal and is very easy to use. It processes very quickly, and the suggested time to leave it on is 10-40 minutes, so I keep an eye on my hair and don't leave it on too long. I usually rinse it out after about 15 minutes or so, and it's perfect for me. (I think the reviewers who say it's too dark are leaving it on too long. Or maybe they are using the wrong developer. I use the #10 developer.)  I'm very sensitive to smells and chemicals, and this hair color doesn't bother me in either of those ways at all. My hair doesn't seem in any way damaged from using it, either. Love it.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Perfect for maintaining rich color and health, but pick the correct developer!
  

*by S***S on Reviewed in the United States on October 27, 2019*

I keep my hair long (35"+), and thus have to be very gentle with it.I used boxed permanent before switching to Ion Demi about 3 years ago, and in the last year my hair has mostly returned to its virgin state of health (natural curling at the ends, bounce, you know what it is) and I couldn't be happier with this dye.Keeping an air of natural, casual beauty is very important to me, so this is great as you can literally color or touch-up whenever you want without worrying about damage. It's ridiculously easy to whip some up and slap it on your roots before a shower (remember to forgo the conditioner and styling products for at least 24 hours prior), and wake up looking flawless, every single day.I mix Dark Natural Brown and Blue Black 1:1 to get a super deep but not artificial looking black.That's another thing I love about this - you can mix and match to make your ideal color.While it's best to test your concoction on a piece of hair first, it's not the end of the world if you dump it on your entire head - because it'll wash out in a month.I wash my hair once a week, so it lasts at least 3 months - sans root touch ups.But when making the switch from drugstore box dye to a more DIY, it's important to gain at least a small understanding of the chemical reaction you're creating.The most important thing being not accidentally turning demi permanent into permanent with too high volume developer.I see Amazon is recommending 20 volume developer with this and that is NOT what should be used with demi.That's because demi pretty much just sticks to the surface of your hair, and so it's formulated with a lot of pigment to create the same rich color as permanent would.Permanent is meant to be inserted into your strands (much like a tattoo) without losing much pigment.And what makes the difference between semi, demi, or permanent is the volume of your developer.The higher the volume, the more the "scales" on your strands are lifted, the more pigment deposited into the strand.So once you go above 10 with a demi, you've turned it into permanent - a much darker than desired permanent.AND you're stuck with it.5 to 10 volume, or a demi developer, is what should be used with this dye.Once you get your colors and your ratios right (there are directions in the box for help on how to do this), there won't be much reason to ever go back.Happy Slaying, Sisters

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    black over previously bleached and colored hair
  

*by D***� on Reviewed in the United States on October 24, 2023*

My hair prior to this black was a blue green color. The black lasted about a month, but it has recently started to fade pretty bad. You can see that my roots and the tips of my hair are my natural black hair color and the middle of my hair shaft is now light brown. I was expecting some of the blue green underneath to show through as it fades but unfortunately not. If you have a lot of hair I'd suggest getting 2 bottles at a time. 10v developer I used was also by ion and seemed to do no damage over already processed hair, but I suggest doing a test strand just to be safe. I'm generally pleased with the black dye and and will probably continue to use it when I want to take a break from beach and start my hot root look over again / touch up the faded black. I do however wish it stayed longer

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**Shop now:** [https://www.desertcart.ie/products/44000331-ion-intensive-shine-4vv-plum-demi-permanent-creme-hair-color](https://www.desertcart.ie/products/44000331-ion-intensive-shine-4vv-plum-demi-permanent-creme-hair-color)

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-20*