Music Marketing: Press, Promotion, Distribution, and Retail

Mike King's, "Music Marketing...," is a great insight into the industry from someone who has actually worked in the game. He provides tips and tricks with how the industry used to and currently operates giving a leg up for the saavy artist who desires to make a living in the music world. Mr. King does not honey-coat the realities of the business because, after all, music is a business. The book takes the reader through some industry history, current operations (at the time) for marketing and supply chain distribution and insightful quotes from organizational leaders who have either grappled with or taken ownership of technology and how its transformed the business. The advent of internet sales and marketing are now in the forefront of the industry so I certainly look forward to a second edition follow-up. This is a must read for those setting their sights on making a career with music and I highly recommend it. Great read!

I'm a Berklee grad (MP&E) and have an MBA. I bought this to fill in some cracks between these two degrees. It's a great resource and fits in nicely with the Music Industry Sourcebook, which I would look for in a used older edition.

I'm lucky to live in Austin Texas, known as the "Live Music Capital of the World." After spending 28 years in the hotel industry, I retired and decided to make a career out of doing what I gladly did for free for those same 28 years on behalf of my extreme passion for music and the local bands I love so much. This book is by far the best out of the three I purchased. Managing four bands is not a lot different than managing a hotel! Same headaches, different players - but the outcome is music to my ears! I may actually make money now after reading this book and hopefully, so will my bands!

This book should be the starter guide and required reading for every up and coming musician. I actually have this book right on mu desk as I'm writing this lol, no joke. :)This Book is great! i had to get it for class a few years ago skimmed thru it. I finally picked it up again and decided to write a long-needed review. this book is really great for students, up and coming artist, manager or promoters looking to find ways to actually make money and reach success by properly marketing yourself.You will learn how to AVOID very common mistakes that Most up and coming artist do when it comes to MUSIC MARKETING.You will also learn how to maximize your touring efforts and make them more effective.How to negotiate retail and distribution options such as brick-and-mortar and Online options like iTunes, Google Play, Tune Core etc.Teaches you understanding on opportunities Online, Satelite and Terrestrial radio play have to offer.How to timeline your marketing campaign more effectively.This book really covers the 123's of music marketing in the new cyber age of the recording music industry.This book gives a very concise understanding of marketing your music at any level in your career."follow this indispensable step-by-step advice. If you want your music to see the light of day" GET THE PAPERBACK BOOK!!!!

I like the book; it may need an update here or there. But a great introduction or quick reminder about the nuances of starting off in the music business

I learned so much about music distribution from this book. This was the most comprehensive text I have ever read on the subject and the resources provided made the book worth the money alone. I have been going through this book putting some of the information into action. I will see how it goes. The text is simple and everything is clear.

Taught me everything I need to know before I made any mistakes. A real roadmap for new musicians. Great job

The first pages (1-18) are out of order…