WELLA Color CharmPermanent Liquid Hair Color for Gray Coverage, Natural Light Blonde

Been using this formula on my client for years. They discontinued it at the beauty supply store so I get it off Amazon now and it works great!

It’s taken me years of resisting cute trendy haircuts to get to this hair length so I wanted to pop the blonde again with something that didn’t fry my hair. I’ve used the lightest blonde color here and I adore the end result. It gives me a multifaceted blonde that’s both cohesive and rich, I think.I’ve found that leaving the mixture on for 15 minutes less than the recommended time still gives me the rich color but greatly reduces damage done to my hair. Fewer split ends is always a good thing.

I bought 8NW, Im pretty much 3/4 white at roots, then goes out to highlights of blonde/ brown. When applied with 20 V and color leaving on for 45, I get golden blonde at roots and darker at the highlights.As I shampoo it lightens up.It works for gray coverage pretty well.Will buy again-

To calm down brassy hair color

Even so . I use it now ( because ive been using it for so long ) to cover grey. I mix it with a 20v now and the lift is still nice where I need it . And its actually depositing the color over my grey which i love . . Cant say enough good things about Color Charm!!! Never displeased.

Used the color today 5/10/24 & my hair came out great. I plan on getting more from this seller in the future. I received the hair color quickly after ordering. Very happy with product and purchase.

There seems to have been some evaporation during storage as the bottle was only about 3/4 full. I adjusted the amount of developer and had barely enough to complete the job. It’s a very good color that I will order again but… Next time if it isn’t full, I will return.

I use this color often. I prefer to order gel color,because the mail isn't to careful with boxes.

This product is excellent. I have used it since 2004 and found it to be consistantly good.

I just highlighted my own hair and used this toner for the first time. I like this colour, left on for 20 min and mixed w 20 vol developer. Prob could have left on for 30, next time I will to see the result. But this colour is like a California blonde, has nice warm tones. My hair is naturally red so I like that it brings out red tone in the low light. Have used T11 w good results as well. It seems a little warmer than this. T10 turned my hair grey/ purple tone not my thing. I just wanted to post a pic because I couldn’t find many when I was looking into this toner. Will buy again!

I love wella color charm!I've been using wella for years and would recommend it to anyone!I pair this with the wella 20 volume developer and it works excellent. For good results your hair must be prelightened enough for this color to take! For anything level 8/9 and higher you can't have any orange in your hair it should be that pale yellowy color.

The reviews on the smell were correct. This is the strongest smelling hair colour I have ever used. It made my eyes burn. However the colour turned out amazing and the price point is fantastic. No damage and my hair feels soft. I will likely get 4 root colourings out of one bottle. I mixed 1:2 with wella koleston developer vol 20.

I just love the color...a great tint and shine to take off the old bleached look...but must say burns the scalp