Schwarzkopf Glossify Customizable Color Gloss, Ash Brown

This isn’t bad at all.I was going pleased with the results.I applied to my dry roots and applied the rest after I wet the length of my hair.I received a more concentrated/dark color on my root area and a more sheer color throughout the length.The results were exactly as I hoped.One thing to consider before applying this product (especially ash colors!)…Is your hair damaged?If so, you will want to stay away from ash colors.Ash has green in it, it’s great for neutralizing brass, but if hair is dry and damaged it will grab gray/green.Is your hair highlighted?If so, you will want to apply this to the root area first and not leave on the length for long.I’d definitely apply this to wet hair if you want the highlights to show through.The longer you leave the product on, the darker it will be.Again, this isn’t a bad product, often undesirable results are due to user error.

I'm so happy I found this product! I've used it several times now and it works wonders. My hair color is naturally a medium ash brown and it's hard to find a good store bought ash color that doesn't get brassy. I'd never used a gloss like this and, not only did the color come out perfectly, it was much easier on my hair, which is usually pretty thin and fragile. My hair looks and feels so much stronger and smoother. It has so much shine and it's so soft that I keep petting my head. It completely neutralizes the red and the color lasts maybe 6-8 weeks before I feel like I need to apply it again (I wash my hair every other day to every 2 days). I also like the versatility of selecting for a wet or dry application to get a more or less intense color. I've always done a dry application and leave it on for 25min. I'm very satisfied with the results, which is what you see in the pic. So shiny! And, finally, a proper ash color that doesn't get brassy, it just dulls after many weeks of shampooing. I definitely recommend this.

I directly contacted Schwarzkopf to discuss the product because it was sold through third parties.Come to find out by the code on the bottom of the boxes that this product is over 4 years.Oh, and for the record, Schwarzkopf does "not" even make this product any more.Schwarzkopf "highly" recommended not using this product due to the expired date as it would be damaging to my hair.SHAME SHAME SHAME ON THE THIRD PARTY SELLERS - "MOST ANYTHING" & G5SUPPLY" & "MAK TREASURES" FOR BEING FRAUDULENT COMPANIES.Most Anythig & G5Supply & Mak Treasures are selling expired products which is absolutely disgraceful.Bottomline, do NOT purchase from Most Anythig & G5Supply & Mak Treasures as you will receive an expired product that will damage your hair.I DO NOT RECOMMENDSCHWARZKOPF DOES NOT RECOMMENDAS A SIDE NOTE:PER SCHWARZKOPF THEY NO LONGER MAKES THIS PRODUCT SO HOW IN HELL ARE THE THIRD PARTY SELLERS EVEN SELLING THIS PRODUCT????SOUNDS EXTREMELY SUSPICIOUS TO ME!!!

I only gave 4 stars due to the color was way too white for me. The process was easy to use, and had conditioners for my hair.

I am 50 years old with a lot of new gray hair, at least half of all new hair at the root is now gray! I have been doing my own cap and foil highlights for decades, but didn't want to put bleach on hair that is already gray and am not ready to go completely gray just yet!! A stylist friend recommended a demi toner so I purchased this kit in natural beige and applied first to my roots and then to the rest of my hair. I left it on the max time as my grays are fairly color resistant and WOW.....I cannot get over how much just adding a little color has taken years off my face!! I did not realize how washed out the gray was making me look! ABSOLUTELY recommend this product for blending grays in with blonde hair! My hair was very shiny and healthy looking as well, cannot say enough good things about this product for hair in my situation!!

Easy to use, but product really didn't work well on my hair. Didn't improve shine.

Easy to use. Definitely adds a nice sheen to your hair

Did not cover gray hair. If anything it turned it white.